I dont get the point of Apple's new PR campaign. The advert seems to be more for Intel than Apple... 'Now it can be used to do all things that Mac's do'..... But average viewer wouldnt have a clue what mac's do or the difference if anything.. They'd be better marketing on it's strength's and not on a component part that most people outside of the mac community wouldnt have known what processor was in a mac about anyway.. And then all the people in the mac community would know about the intel change? So who the hell is this advert targeting.. It tells normal viewers nothing about the mac, its strength (mainly OSX & apps like iLife package)... VERY BAD ADVERT..... A wasted opportunity really, that's what's annoying.