Apple's main customers are and have been for a time now the professional market. In order for apple to gain those extra 5% market share they need obviously to focus more on the consumer market. Thatk, they have done but are still far away from an even small victory. If apple would just try and continue with those speed bumbs so that their clock speeds get closer to those of Intel and AMD they would start to gain A LOT of new customers. Seriusly ask yourself one simple question that you might know the answer to but an average consumer wouldnt - then we have located the problem (e.g. why is it important that the clockspeed matches the CPU speed, isnt the fastest the best?). The computer consumer market goes for three things: 1. Speed 2. Price 3. Design. As we all know apple is definetly the winner in design but their desire for the other two are only available if they get those speeds up! so apple if you are reading this lower your prices (on a standard PM G4 you are about $600-900 over the market prices) and give us those G5's, IBM already has them ready for us!