Apple's (Product) RED Charity Contributions Reach $70 Million

Discussion in ' News Discussion' started by MacRumors, Apr 4, 2014.

  1. macrumors bot


    Apr 12, 2001

    Apple's (Product) RED contributions towards the fight against AIDS have reached $70 million, according to a Friday tweet from the (RED) Twitter account. That's up $5 million from $65 million in July of 2013, with 100 percent of that total going towards HIV/AIDS programs in Africa.

    Apple has collaborated with (RED) since it was created in 2006, first releasing a special edition (RED) iPod nano. Since then, Apple has released a number of (RED) devices, including iPod nanos and shuffles, iPad Smart Covers, iPhone Bumpers, and iPhone 5s cases. With every (RED) product bought, Apple donates a portion of the purchase price to the charity.

    Last year, lead Apple designer Jony Ive teamed up with designer Marc Newson to create a range of one-of-a-kind products that were auctioned off by Sotheby's, with proceeds going to (RED). Items included a red Mac Pro and solid gold EarPods, earning nearly $13 million in total.

    (Product) RED is affiliated with several other companies in addition to Apple, including Starbucks, Nike, and American Express, raising more than $200 million to date.

    Article Link: Apple's (Product) RED Charity Contributions Reach $70 Million
  2. macrumors 6502

    Nov 19, 2012
    If Apple just made a properly RED iPhone 5c, the number would've been much, much, higher!
  3. macrumors 65816


    Aug 22, 2007
    Naples, FL
  4. macrumors 68040


    Jun 28, 2009
    Encinitas, CA
    With a white front- yes!
    (Like the iPod Touch ProductRED version.)
  5. macrumors 6502

    Nov 29, 2007
    So 5 million in 9 months? And 65 million in seven years before that.

    Even if the 5 million don't include the 1 million Mac Pro, this should really give you an idea how the iPod is declining in relevance.

    I wish apple would release a red iPhone. Or maybe even just red earpods?
  6. macrumors 6502a


    Oct 24, 2013
    Midwest, US
    While any amount is welcome, for a company with more revenue than half the world's countries have in GDP, I would like to see Apple commit to much more than this. How about giving 10% of their revenue to humanitarian charities like counter-trafficking, poverty relief, cancer research and AIDS research? Seiously. Can you imagine the good that could be accomplished?
  7. macrumors 6502a


    Jan 28, 2010
    Great campaign. One of the things I really like about Apple as a company.

    The red stuff looks great too!

    I would love a Sith MBP or mac mini!
  8. macrumors 6502

    Jul 7, 2008
    Seconded with the calls for a red iPhone.

    Love my (product) RED 4th gen nano and iPad mini smart case, the latter going well with the white iPad retina mini. If I wasn't still in contract for my iPhone 5, I'd love a white & gold 5s with the red Apple leather case to match my retina mini.
  9. macrumors 68000


    Mar 7, 2012
  10. macrumors regular

    Sep 24, 2013
    I'm not seeing why you're singling out the iPod. Apple's other lines contribute towards the Red fund as well, not just the iPods. By your reasoning, the iPads and iPhones are declining as well.
  11. macrumors 68030

    Feb 17, 2009
    That wouldn't have happened if Steve was still there!
  12. macrumors 68000

    Aug 11, 2008
    Bla Bla Bla.
    How about....I dint know......focuse on new/innovative products???
  13. macrumors 68030

    Sep 7, 2011
    kudos on the campaign.

    its great to see that collectively people have bought enough red products to put some sizeable money into the research.

    But just begs the question: if Red is completely consumer driven, based on the sales of RED products.

    Why can't Apple use some of the dozens of billions in the bank, sitting hoarded, unused, and completely out of the economy... and donate some of that? what about matching the 70m with another 70m out of the Apple coffers and REALLY try and put a dent on the AIDs epidemic.
  14. macrumors 68020


    Mar 16, 2012
    Or Apple could just donate $100 million to the charity directly and it wouldn't leave a dent on their accounting books

    Nothing impressive when Apple could just donate directly. $70 million TOTAL OVER SEVERAL YEARS is truly laughable from Apple when you see their obscene profits every quarter
  15. macrumors 68020


    Jul 13, 2008
    Los Angeles, Ca
  16. macrumors 6502a


    Jun 9, 2009
    I've written Apple a few times asking them to release a (Product) RED iPhone. I suppose it would put too much of a dent in their bottom line. :(
  17. macrumors 6502a

    Sep 21, 2009
    Altruistic but unrealistic. For profit companies exist to increase shareholder value (or owner value if not split into shares) and not for philanthropy. I totally agree that it would be very good and beneficial from a human point of view. But it's not reality and would potentially be bad for business, especially if sales declined or tough times approached.
  18. macrumors 6502a

    Dec 30, 2011
    kind of want to see what a RED rMBP/iMac would look like
  19. macrumors 68030

    Sep 7, 2011
    While I agree, from a corporate standpoint, using your own money to donate to charities is pretty, Anti-capitolistic..

    But, when you're a company like Apple, whose raking in Billions in profits a quarter. What would $100 million, once a year really do to the bottom line?

    there's a immaterial principle here, if Anything, actually using Apples own money would probably be a great move for their PR and overall sales.

    Currently, Apple is NOT known for being the most philanthropic company in the world. Jobs was very often seen as pretty selfish individual who put more behind personal wealth than efforts in charity.

    Apple has not yet shaken that image. Add to the fact that hoarding cash, which Apple has been doing for the last few years, with Little changes to dividends or any relation to the stock owners, which overall is not beneficial to the economy,

    The LEAST they could do is use some of that extreme amount of hoarded money for some altruistic means, instead of lining the bank accounts of a few dozen people, They might even make some friends out of those on the fence about Apple products

    *Damn, my inner socialist is showing
  20. macrumors regular

    Sep 24, 2013
    Bill Gates has donated billions towards his and Melinda's foundation. What has that done for Microsoft?

    Apple is already swimming in PR and sales - attempts to increase that via charitable donations would be a non-starter. As such, it makes sense (albeit perhaps not in the moral sense) that they pay more attention to their stockholders and focus on profits instead.
  21. macrumors 6502a

    Feb 19, 2008
    anodized red iphone 5s (or 6) and iPads would look awesome. I have the red ipod touch, and it is amazing. perfect shade of red, so vibrant in the sun. I want a sports car of that shade of red.
  22. macrumors 6502a

    Jun 1, 2010
    This is the place
    in before the first "Apple is such a cheap bastard and could/should do so much more!!!" whine...
  23. macrumors 6502a


    Nov 5, 2002
    Boston, MA
    They could have easily not donated or participated in anything, it goes both ways. I don't see how 70 million over several years is laughable when that figure could easily be zero. A company is still a company, in fact they don't have to do any of this. 70 million is still something to people who don't even have that kind of money AND to a very human cause. Laughable? Geez.
  24. macrumors 68030

    Sep 7, 2011

    Gates unfortunately only found his Philanthropic self after he was CEO of Microsoft and when he took a less active role in the company.

    However, Microsoft has, and still has quite a bit of Philantrhopic activities and have raised a few billion of their own funds for different charities.

    dont get me wrong, They could do more too

    But I do agree, if you're purely looking from a profit perspective, There's little incentive for Apple (or any company) to be charitable.

    Giving money away for free isn't really in the corporate mindset :p
  25. macrumors regular

    Sep 24, 2013
    The point was that philanthropic activities are not necessarily tied to PR/sales, the latter of which is the goal of any business - they are not expected to be charitable, from an objective standpoint. Sad, yes, but I'm just trying to explain why it is even less of an incentive for Apple to contribute at all - and if they do, they would probably do so for tax code loophole purposes before considering it out of the goodness of their hearts instead.

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