Apple's Revenue Per Store Visitor Hits Record High

Discussion in 'MacRumors.com News Discussion' started by MacRumors, May 20, 2013.

  1. macrumors bot

    MacRumors

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    Apple's retail stores have been ranked as the U.S. retail chain with the highest sales per square foot for a number of years and according to a new report from Asymco's Horace Dediu, the company also outranks competitors when it comes to revenue per visitor, hitting a record high of $57.60 per visitor in the first quarter of 2013.

    Apple experienced a seven percent growth in visitors during the quarter, leading to an average of $13 million in revenue per Apple Store, which is the highest it has been during a non-holiday quarter.

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    During its Q2 financial results call, Apple reported a total of $43.6 billion in revenue with $5.2 billion in retail, up 19% from the previous quarter.

    Apple gets an average of 250,000 visitors per store per quarter, up from approximately 170,000 visitors per quarter in 2010. In recent years, the company has been focusing on building new Apple Stores across the globe and expanding existing stores to increase available square footage. Apple plans to open 30 new retail stores in fiscal 2013 and remodel 20.

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    Article Link: Apple's Revenue Per Store Visitor Hits Record High
     
  2. macrumors 68030

    Patriot24

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  3. macrumors regular

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  4. macrumors 65816

    GenesisST

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    #4
    Perhaps I don't get it, but I'd rather get my Apple products from the online store than to set foot in these hipster infested stores... #mysanthropy
     
  5. macrumors regular

    Koulie

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    #5
    We are all guilty for this. Most definitely doomed.
     
  6. macrumors 65816

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  7. macrumors 68030

    Patriot24

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    #7
    It is just like college. Some people exclaim how great living on campus is because of the "experience". Others eschew it and live without it.

    To each their own, but judging by the sales numbers, a lot of people like going to the stores.
     
  8. macrumors regular

    xionxiox

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    #8
    That comment had hipster undertones. ;)
     
  9. macrumors 6502a

    foodog

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    #9
    You may want to check the source on your signature. You know what Abe Lincoln said, "You can't trust stuff you read on the Internet." - 1861
     
  10. macrumors 604

    ArtOfWarfare

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    #10
    I like seeing things in person before buying them, so I understand the desire to buy in store.

    Often I buy at my Best Buy instead of my Apple store though, given that Best Buy is a lot closer (10 minutes away vs. 50 minutes away) and that the staff:customer ratio is generally much higher at my Best Buy than at Apple (although Apple tends to manage the crowds pretty well and move people pretty quickly.)
     
  11. macrumors newbie

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    #11
    I wonder if they counted the burglaries as revenue :D
     
  12. macrumors 6502a

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    #12
    Danger! Does not compute!

    Data not consistent with Wall Street narrative!

    Possible sources of error:
    1) Wall Street invents narrative on selective interpretation of data mixed with fantasy to drive price in desired direction.
    2) Actual data in this story must be false.

    The impeccable integrity of Wall Street operators under the watchful eye of the Federal Government regulators makes option 1) impossible, so 2) is the only viable option.
     
  13. macrumors G4

    Small White Car

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    #13
    That's old world thinking.

    I used to buy all my Macs online. I wanted them customized and, come on, they're heavy. Why lug it to my car by myself?


    But Apple's profits are shifting to iOS. I've since bought 7 iPhones, 3 iPads, and an iPod Touch in an Apple store. Why would I wait to have it shipped? It's there, just buy it!

    So while the Macs I bought always used to cost more than what I spend on iPads, my personal "what I spend in the store" number has skyrocketed.
     
  14. macrumors 68000

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    Who are the Apple competitors that this survey cites?

    It's not very surprising Apple has a high $ sale per square foot...when 90% that Apple sells is $299 and higher...probably the average Apple purchase is $800 or more.

    The only Apple product under $150 is the iPod nano for $80. The only other stuff under $150 is 3rd party accessories. Not to mention that Apple has pretty popular brand these days.

    I really don't see the point of this survey. It's basically stating the obvious.
     
  15. macrumors 68000

    cclloyd

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    #15
    My dad contributed to that by walking out of there alone with over $4k in electronics.
     
  16. macrumors 6502a

    Mac Fly (film)

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  17. macrumors 65816

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    #17
    It's not sales per square foot, nor is it average sale either (and you seem to have confused the two). It's sales per visitor (note, not the amount spent per customer). Hope that clears up your misunderstanding.
     
  18. macrumors 6502

    ka-spot

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  19. macrumors 603

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    #19
    That's because of the overpriced Apple accessories.
     
  20. macrumors G5

    gnasher729

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    #20
    Having expensive items to sell doesn't do it. You also have to actually _sell_ the stuff.


    As usual, lilo tries to put a negative spin on things, and again, she fails.

    If Apple products were overpriced, sales wouldn't be high, they would be low. Because people don't buy overpriced things. Common sense: If it is overpriced, I don't buy it.
     
  21. macrumors 601

    LagunaSol

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    #21
    I finally ended up in a city that allowed me my first Microsoft Store visit. Remarkably similar to the Apple stores (surprise!) except for one critical aspect: the number of customers roaming the space. :p
     
  22. macrumors 65816

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    #22
    Which is why Apple's high sales per visitor is even more startling.

    "Expensive Apple accessories" would explain this only if visitors were forced to buy them, but of course they are not, so such an explanation is ridiculous.
     
  23. macrumors 601

    LagunaSol

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    #23
    Yep, a simple economics concept the haters simply cannot - or refuse to - understand.
     
  24. macrumors 68020

    Solomani

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    #24

    Definitely Doomed! But it will make Safari run snappier.... because this is something Steve Jobs would never do!
     
  25. macrumors 65816

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    #25
    You'd think folks have something personal to gain the way they are always looking to bash the guy on top no matter how much sense the report/ survey makes or how compelling findings are. Humans can be so puzzling sometimes.
     

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