Former Apple executive Jean-Louis Gassée shares his perspective on Apple's rumored "iWatch", noting that the company likely has very ambitious plans for the device given its focus on continually pushing forward the concept of a "personal computer". After walking through how Apple's iTunes Store, retail effort, software, and Apple TV all serve as ancillary offerings to support this positioning of the company's primary products as increasingly personal computers, Gassée argues that the iWatch is the next step in this progression and thus Apple will do much more than simply slap a previous-generation iPod nano into a wristband. Gassée's piece comes just as British newspaper The Observer has produced its own mockup of what an iWatch might look like given claims of Apple using Corning's bendable Willow Glass for the device. There is no reason to believe that The Observer has any more insight into the strongly rumored Apple research project than anyone else, but the graphics which accompany the article reproduced on the sister-paper Guardian website do give an interesting feel for the difference a curved glass display could make to a smart watch and the article offers an overview of how Apple might fit into the smart watch market still in its infancy. Article Link: Apple's Rumored iWatch as an 'Even More Personal Personal Computer'