Apple's TV Plans Reportedly On Hold Again as Wearables Take Priority

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Nov 11, 2013.

  1. macrumors bot

    MacRumors

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    While Apple has been rumored for a number of years to have been working on a television set project, reports have become more scarce over the past year as interest in a potential smart watch has gained steam. According to a report from NPD DisplaySearch, the rumor trends are indeed a reflection of what is happening at Apple, with the company apparently putting the TV project "on hold again" as wearables such as the "iWatch" have taken priority.
    The report is not specific about how DisplaySearch has arrived at its conclusion that Apple's TV project has been put on hold, but the firm closely watches the display supply chain and likely is not yet seeing any significant movement toward an Apple television.

    Apple has reportedly been working on advancing its Apple TV set-top box, but Apple's efforts to revolutionize the television experience will require the company to reach agreements with content providers and cable companies, a process that has been underway for several years but yet to result in any significant progress.

    Meanwhile, focus on Apple wearables has continued to pick up steam amid continuing rumors that the company is shooting for a late 2014 launch of an iWatch that would run "full iOS". Fueling speculation in recent days has been an announcement that Apple will build a major new manufacturing plant in Arizona to produce sapphire glass. While sapphire is currently used to protect the iPhone's rear camera and the Touch ID sensor of the iPhone 5s, the deal points to a major expansion of Apple's sapphire plans that could include scratch-resistant wearable devices or even full sapphire glass front panels for future iPhones.

    Article Link: Apple's TV Plans Reportedly On Hold Again as Wearables Take Priority
     
  2. macrumors member

    afin

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    #2
    Some day, some day. But seriously, I question whether there really is a "TV" in development, or if this has all been some mirage.
     
  3. macrumors regular

    andrewpturko

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    #3
    this explains everything.
     
  4. Guest

    Sky Blue

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    Jan 8, 2005
    #4
    boo! i care way more about a full Apple TV experience than an wearable phone.
     
  5. macrumors G5

    gnasher729

    Joined:
    Nov 25, 2005
    #5
    You mean they won't build TVs that have been rumoured for ages, without one bit of actual evidence, but instead they will work on "wearables", which also have been rumoured for ages, without any bit of actual evidence?
     
  6. macrumors regular

    iLondoner

    #6
    I don't find this report credible.

    Apple has so few engineers that they can't work on two projects at once?

    It's not as if the skill set of the TV development guys is of any use to the watch development guys!


    .
     
  7. macrumors 603

    troop231

    Joined:
    Jan 20, 2010
    #7
    Good news. I'd rather have the iWatch before the TV.. :)
     
  8. macrumors member

    Joined:
    Nov 11, 2013
    #8
    Makes sense. The TV market is far harder to break into. Most people don't have smart watches.
     
  9. macrumors 68040

    Jaro65

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    #9
    Apple TV Plans: on - off - on - off - ....
     
  10. macrumors member

    Joined:
    Jul 20, 2010
    #10
    While I am disheartened at this news, it is the better business decision. One device per person vs. one device per family is better for the bottom line.
     
  11. macrumors 68000

    Aluminum213

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    Mar 16, 2012
    #11
    These stories are a joke at this point
     
  12. macrumors 6502

    Joined:
    Sep 14, 2013
    #12
    AppleTV is the easiest market for Apple, release an SDK and let the developers do their magic. Yet they continuously shoot themselves in the foot. Even game consoles are integrating media powerhouses.

    Abandon this ridiculous tv 'set' and focus on the box.

    This watch better be damn good.
     
  13. macrumors 65816

    Joined:
    Apr 22, 2008
    #13
    TV > Wearables.

    At least in my little world anyway.
     
  14. macrumors member

    afin

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    #14
    Maybe it's a wearable tv they are designing...
     
  15. macrumors 6502a

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    NY
    #15
    I'm sorry but the TV makes no real sense. They cost quite a bit to produce, Apple owns no plants aside from maybe a stake a in the Sharp which hasn't been great-

    Why not just revolutionize the AppleTV to do the same thing? Much cheaper to produce, sell, and probably a far higher margin than any TV...
     
  16. macrumors 68000

    topmounter

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    #16
    TV plans are not on hold. You heard it here first. iSpectacles.
     
  17. macrumors 68040

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    #17
    Honestly, at this point it seems like the analysts are just making stuff up.
     
  18. macrumors newbie

    Joined:
    Oct 2, 2013
    #18
    Dumped Anyway for Roku

    I replaced my downstairs Apple TV with ROKU anyway as it has much more flexibility and more channels out of the box.

    My point is the TV will be just as "good" as Apple TV anyway
     
  19. macrumors 68020

    Squilly

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    PA
    #19
    [​IMG]
    :D

    But seriously, I'd prefer a TV over an iWatch from Apple any day (iWatch TV anyone? Anyone?)
     
  20. macrumors G4

    Chupa Chupa

    Joined:
    Jul 16, 2002
    #20
    Makes sense as wearable are the "hot" and growing category here BUT I'd bet whatever Apple's TV plans are they are more delayed by its inability to cobble unique programming deals than anything else. TV is nothing w/o content. It's got to me more than just a TV screen w/ an Apple logo. That's kind of a losing horse out the gate as margins are tight there and even "high end" quality and "large screen" TVs are rather inexpensive.
     
  21. macrumors 6502

    Chumburro2U

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    #21
    I have a virgin wrist.

    I don't have a watch on my wrist and I don't like wearing any jewelry on my fingers, neck, wrists, etc. But, Apple will probably change that because it will be the new cool to wear wearables.
     
  22. macrumors G4

    Chupa Chupa

    Joined:
    Jul 16, 2002
    #22
    Please explain. I've been debating whether to get my parents a Roku 3 or ATV. They are no tech savvy at all & would mostly be watching Amazon prime content which ATV doesn't have unless you stream from an iPad. No problem for me, but for them it could get kind of confusing. Would love to hear the negatives on Roku vs ATV.
     
  23. macrumors 65816

    Joined:
    Mar 10, 2003
    #23
    Please, we just want an A7 based Apple TV 4 with apps (even if more heavily curated than the App Store) and game controller support...

    Certainly strategy must be more of what's holding this up than technology...
     
  24. macrumors 601

    goobot

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    Jun 26, 2009
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    long island NY
    #24
    I know content providers are a pain in the ass but apple should just go the route they did with the iPhone and get a Provider to work with them instead. They can make the tv cheaper through subsidies and they can just plug the tv in with the cable wire and get all the content right there. Over the coarse of time most providers will just release a free app anyway.
     
  25. macrumors regular

    eecyclone

    Joined:
    Jul 10, 2013
    #25
    I'm not surprised. I hope Apple keeps the Apple "TV" just a box, and focuses its time on new, more innovative products than a TV.
     

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