Apple's Winning Strategy: Intense Brand Protection

Discussion in ' News Discussion' started by MacBytes, May 5, 2007.

  1. macrumors bot

    Jul 5, 2003
  2. macrumors 65816

    Clive At Five

    May 26, 2004
    St. Paul, MN
    I never thought I'd see Apple compared to a Deli. How interesting...

    Yet mainly irrelevant, IMHO.

  3. Moderator emeritus


    Jan 9, 2004
    Grand Rapids, MI, USA
    Well, to be fair, Zingerman's is a rather special deli. :p

    I don't think it's so irrelevant. This directly addresses every one of the million threads that insist that Apple make a $500 notebook or a "headless midrange iMac," the threads that insist Apple put blue neon lights on their computers, the threads that insist that Apple license OS X on non-Apple hardware, the threads that insist Apple do this, that, and the third.... And how Apple will disintegrate if they don't follow these recommendations in this time of dire performance on their part.

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