Are Apple Premium resellers allowed to sell above RRP?

Discussion in 'Apple, Inc and Tech Industry' started by whoneu, Nov 2, 2012.

  1. macrumors newbie

    Joined:
    Nov 2, 2012
    #1
    I've always thought that Apple Resellers are bound by contract to sell at set prices (RRP) and what not.

    Recently the iPhone 5 launched in Macau and there's a local reseller who was selling phones (without contract) at a 250USD premium per unit on top of what ever pricing they were selling it in Hong Kong (closes country with an apple store with the same currency)

    Anyone have any insight on this? A large bunch of us queued up but we have a friend who caved and paid the premium. The rest of us just left in protest.
     
  2. macrumors 604

    Joined:
    Mar 26, 2008
    Location:
    West Suburban Boston Ma
    #2
    Why should Apple care? The resellers don't make much selling Macs in the first place, so it's not surprising they would add a surcharge.
     
  3. macrumors Westmere

    GGJstudios

    Joined:
    May 16, 2008
    #3
    Resellers can sell at any prices they choose. Apple cannot dictate what prices resellers charge.
     
  4. macrumors P6

    Weaselboy

    Joined:
    Jan 23, 2005
    #4
    They can indirectly. If a reseller charges above MSRP, Apple (or any other company) can legally stop providing product to that reseller if they wish to. Page 2.
     
  5. GGJstudios, Nov 3, 2012
    Last edited: Nov 3, 2012

    macrumors Westmere

    GGJstudios

    Joined:
    May 16, 2008
    #5
    Yes, they can elect not to sell to them, but they cannot set prices charged by resellers.
     
  6. macrumors P6

    Weaselboy

    Joined:
    Jan 23, 2005
    #6
    I did not say they could. Hence the word "indirectly." Read.
     

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