Atari Founder Nolan Bushnell on Steve Jobs at Atari and Finding the Next Jobs

Discussion in 'Mac Blog Discussion' started by MacRumors, Feb 1, 2013.

  1. macrumors bot


    Apr 12, 2001

    The Next Web has dug up a video of Atari founder Nolan Bushnell's keynote presentation at Campus Party Brasil, where he spent time remembering Steve Jobs' work at Atari as well as talking about segments of his upcoming book "Finding the Next Steve Jobs."
    Bushnell goes on to mention that one of the most important messages he gave Jobs was that if 99 percent of people thought something was crazy, and the one percent that created the idea thought it was cool then the idea's creator should "pursue it with all vigor." This message has been echoed by Apple and Jobs multiple times, including in Apple's "Here's to The Crazy Ones" commercial and "Think Different" slogan.

    He packs his hour-long talk -- the Jobs portion starts at the 13:00 minute mark -- with additional anecdotes about Jobs and Apple co-founder Steve Wozniak, like how Jobs offered Bushnell a third of Apple for $50,000, which Bushnell passed on.

    Article Link: Atari Founder Nolan Bushnell on Steve Jobs at Atari and Finding the Next Jobs
  2. macrumors 604


    Sep 17, 2009
    Melbourne, Australia
    Wow, I didn't know Jobs had been involved with Atari :)
  3. macrumors regular


    May 14, 2012
    Monterrey, Mexico
    He was one of the first 50 employees of Atari.
  4. macrumors member


    Sep 29, 2011
    La Crosse, WI
    You obviously didn't read the autobiography on Jobs by Walter Isaacson.
  5. macrumors 68030


    Always fascinating to read independent/third party tidbits of information. Wonder if he regrets declining Steve's offer. That was obviously very early on in APPLE's existence.
  6. macrumors 6502a


    Nov 26, 2003

    Sadly, a terrible autobiography.
  7. macrumors 6502

    Apr 13, 2012
    May I ask what was so terrible about it?
  8. macrumors 6502a

    Oct 21, 2011
    I disagree. Showering is very important for hygiene and can stave off cancer.
  9. macrumors 604


    Nov 26, 2007
    The biography suggested SJ was smelly because he was a hippie... but I suppose this "worked too hard to have time to shower" explanation lines up with what I gathered Jobs was like, too.
  10. macrumors regular

    Sep 5, 2007
    Nice to hear something positive about Steve for a change. Seems like there's been more coverage about his bad habits than his good since his passing.

    Kind of bizzare that the sleeping under the desk wasn't mentioned from what I recall in the biography... Puts his 'smelling' into perspective a bit. Makes me like Steve any more.
  11. Guest

    "How many of my employees did I find sleeping under their desks when I came in early on a Monday morning? Not many."

    Show the way and start to sleep at work...

    The point with SJ is that he WAS the CEO and working hard at work. He was not the CEO asking others to sleep at work. :rolleyes:
  12. macrumors 6502a

    Apr 19, 2004
    On the subject of Jobs and showering, I don't think it has to be the case that he didn't shower / could smell as a result because he either spent days at work, or could be a bit of a hippie. Presumably both could have applied.
  13. janstett, Feb 2, 2013
    Last edited: Feb 2, 2013

    macrumors 65816

    Jan 13, 2006
    Chester, NJ
    As was Woz, who also developed Breakout, probably the best Pong variant ever.

    I was a kid when the 8 bit wars were going on before the IBM PC and always imagined some kind of holy platform war (and for the youngsters it wasn't like today, you had 6 or so different platforms that all had 10-20% market share). Blew my mind that Jobs & Woz worked for Atari.
  14. macrumors 6502a


    Feb 10, 2012
    B'more or Less
    I thought that Isaacson was repetitious for one thing (so help me god if I hear, read or see the word "petulant" or variants again in my lifetime! He exceeded the quota twice over, at least); and in spite of the book length, all the interviews, all the research, it felt like Isaacson didn't really get what was so amazing about this computer revolution. I just felt that he is comfortable in thinking in stereotypes. He didn't reach.
  15. macrumors 68000


    Apr 23, 2008
    Pennsylvania, USA
    Virtual reality glasses could be the next big thing. It's been tried crudely before, but processing power is up to the task now. I wonder about the long term effects though.
  16. macrumors regular

    Sep 10, 2009
    You obviously don't know what an autobiography is.
  17. macrumors 68030


    Feb 2, 2004
    Pacific Northwest
    Bushnell had a great factoid to discuss about Woz. He was never hired in any official capacity by Atari. He got two employees for the price of one.
  18. macrumors regular

    Oct 17, 2011

    Autobiography = An account of the life of a person, written by that person.

    Biography = A detailed description or account of someone's life.
  19. macrumors 68000


    Jul 22, 2010
    United Kingdom
  20. macrumors 65816


    Jan 8, 2008
    Up north
  21. macrumors member

    Mar 16, 2006
  22. macrumors demi-god


    Jan 11, 2002
    Los Angeles
  23. macrumors 601


    Jan 6, 2004
    Western US
    I don't understand this part, can someone explain it to me? What does he mean by the 1% who created it? Why would 1% of people create something, and why wouldn't the people who created the idea think it was cool?

    I mean is he basically just saying if 99% of people thing something is crazy and 1% of people think it's cool, it's probably an idea worth pursuing?
  24. Marty Goldberg, Feb 2, 2013
    Last edited: Feb 2, 2013

    macrumors newbie

    Feb 2, 2013
    Yes, he was hired in 1974 as a technician. A technician's job there was to work with the engineers and carry out fixes and mods to the game PCBs. Arcade video games in those days were engineered of course, and not programmed.

    Well it did get most of the material in his time at Atari wrong.

    Another interesting factoid: He didn't hire Steve Jobs as he's claimed in recent pr, Al Alcorn did.

    To be clear, Woz engineered a prototype of Breakout. The game play/idea, etc. was already defined by Nolan and Steve Bristow. Also, his prototype wound up not being used and a new one was created up in Cyan (Grass Valley, Atari's R&D at the time). We actually have the full story on that and on Jobs' time at Atari in our book we released this past November on Amazon (800 pages worth), called "Atari Inc. - Business Is Fun".
  25. macrumors 65816


    Jan 6, 2008
    Windsor, ON, Canada
    Reality distortion glasses would sell really well. I mean look at television.


    I had trouble plowing through it after several hundred pages. Isaacson seems dry somehow, ALTM.

    Welcome, Marty!

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