Send Taylor Swift down there. She'll sort it out.
I don't understand this either. I know that Apple would like to increase its revenue streams. But to me it makes more sense to simply offer ApplePay as a free option for banks -- which would mean a more rapid adoption.
Yeah. Frankly I'd love to see Apple Pay succeed (just so it will be universally present and easy to find/access in the future)…. but even 15 cents per transaction in the USA is "expensive" cost of doing business with AP. Maybe >10 cents in US might be more reasonable. And of course even less in countries to reflect the monetary rate of exchange.So why doesn't Apple ask for 5 or 7 cents in countries with lower interchange fees than the US? That would be the logical thing to do.
Don't be bummed out. We've had tap and go payment in Australia for over 3 years now. For transactions under $100, you just tap your credit card on their device and that's it. Paid.
Anything over that is insert the card (chip, not magnetic strip) and PIN number. Been that way for along time.
I find it weird when I visit the USA and have to sign for my credit card purchases.
That's a fair argument, but I think in practice it's not quite as cut and dried.
It's a bit chicken and egg with Apple Pay. If not enough people use it, then there won't be much saved from fraud in the first place. The other thing is that not all fraud is equal. I rather suspect that the sort of customers that Apple Pay would attract are unlikely to suffer much fraud in the first place, so unless Apple Pay really got as mass market as credit and debit cards, it's unlikely to make much impact on fraud.
I think it must be very hard to work out just how much fraud saved can be directly attributable to Apple Pay. It's an intangible figure because of all the variables.
These, I feel, are some of the reasons why banks are not all taking it up with enthusiasm.
Sorry... but I can't see an Apple Bank working out too well if they can't even handle basic services they already run.
Except the banks end up passing on those charges to the poor customer, so there is no incentive. The write offs can also be used to reduce corporate tax. So the taxpayer loses too.
Similar sort of thing in Europe. Chip & pin is already the standard, so from a retailer's perspective there's little incentive to add Apple Pay, especially with the costs of training people how to use it and buying the necessary equipment.
that will never come to Germany. people in line already roll their eyes when you take out your card to pay. one time i tried to pay at a grocery store with nfc, not a single staff member even knew its possible at their terminal so i gave up
but even 15 cents per transaction in the USA is "expensive" cost of doing business with AP. Maybe >10 cents in US might be more reasonable.
Are you interested as a user or as a shareholder?I’ll be interested to try Apple Pay if I get a new iPhone this year or next.
That said, it's not the most exciting thing. I'm not convinced yet that it's worthwhile for Apple to be bothering with it. I don't see it as being beneficial to the ecosystem, nor is it a profit driver.
I always attributed that inertia to the unwillingness to leave a digital trace. Germans are the most privacy conscious people i know.Surely, an NFC (contactless) transaction involves less work for the staff than a cash transaction? Even in Germany, I think convenience will eventually win out over inertia.
Apple Pay IMO adds absolutely no value to transacting in Australia. I've had PayWave on all my bank cards for well over two years and I can't imagine it being any easier using my phone instead.
Yeah. Frankly I'd love to see Apple Pay succeed (just so it will be universally present and easy to find/access in the future)…. but even 15 cents per transaction in the USA is "expensive" cost of doing business with AP. Maybe >10 cents in US might be more reasonable. And of course even less in countries to reflect the monetary rate of exchange.
Apple Pay IMO adds absolutely no value to transacting in Australia. I've had PayWave on all my bank cards for well over two years and I can't imagine it being any easier using my phone instead. I've watched videos of Apple Pay being used in the US and it looks so slow (with the whole fingerprint thing). I can remove my wallet from my pocket, remove my card, tap it and return it all to my pocket in less time than I've seen people getting just their fingerprint recognised in the videos I've watched.
That's for < $100 transactions of course (no pin), over that chip and pin might me slower than Apple Pay.
Yet somehow when I buy things in Australia using a credit card, including hotel rooms, meals, flights, etc... I routinely get hit with 2% fees for using credit cards?!?!? Who is making the rest of the money?
Don't forget that in Australia we have, for years now, had 'tap & go' (NFC) built right into our credit cards. There really isn't any innovation here in oz...I use applepay multiple times a day. I absolutely love it. I'm bummed out for Australian customers as its one of my favorite features of my watch and iPhone 6
Yes, and apple has the infrastructure that allows the banks to issue, authorize, and reissue cards without printing or mailing costs.
If it does get stolen/compromised somehow it is a button click to get a new number to the customer. Compared to AMEX printing and overnighting a new card.