WWDC is scheduled for June 10th-14th, and if history is anything to go by, Apple's big keynote address will take place at 1:00 pm EST on June 10th. Well, it turns out that one of the largest entertainment conferences of the year, the Electronic Entertainment Expo (E3), is schedule for the same week, and it just so happens that the largest gaming companies are having their press conferences on June 10th, as well. The schedule was just recently announced: Microsoft: 11:45 am EST Ubisoft: 4:00 pm EST EA: 6:00 pm EST Sony: 9:00 pm EST I'm guessing Microsoft's conference is going to be more than 1:15 long, meaning the unveiling of the long-awaited successor to the Xbox 360 is literally going to overlap with Apple's keynote. And then when you factor in Sony's upcoming Playstation 4 as well as two of the largest game companies in the world, it feels like the wind is going to be taken right out of Apple's sails. Yeah, WWDC is technically for developers rather than for the general public, but Apple's keynote addresses are clearly aimed at hyping up its products. It's supposed to build up 10.9 and iOS 7, but when you have that much going on simultaneously across the tech world, Apple's software simply won't get the attention it deserves.