Bank of America Donating $1 to Product (RED) for Every Free iTunes Download of U2's 'Invisible'

Discussion in 'iOS Blog Discussion' started by MacRumors, Feb 3, 2014.

  1. macrumors bot


    Apr 12, 2001

    During yesterday's Super Bowl broadcast, a new ad featuring rock group U2 announced that Bank of America would donate $1 to (Product) RED's fight against AIDS for every free iTunes download of the band's new single "Invisible" [Direct Link]. The promotion will be active until 11:59 PM EST on February 3.

    Product (RED) was co-founded by U2 lead signer Bono and activist Bobby Shriver in 2006, with Apple raising more than $65 million for the charity since then through special products. Last year, one-of-a-kind products designed by Apple's senior vice president of design Jony Ive and designer Marc Newson were sold off at Sotheby's charity auction to benefit Product (RED), which raised over $13 million.

    (Product) RED is also affiliated with several other companies in addition to Apple, including American Express, Nike, and Starbucks, raising more than $200 million to date.

    Article Link: Bank of America Donating $1 to Product (RED) for Every Free iTunes Download of U2's 'Invisible'
  2. macrumors 6502a


    Aug 30, 2013
    Done. Don't even really care for the music but it's a small thing to do that might help someone.
  3. macrumors member

    Jul 9, 2008
    It says beginning 12:01 February 2, and ending 11:59 February 3 for me.
  4. macrumors regular


    Nov 22, 2011
    I'd prefer a free song from Katy Perry. Bono is a bit of a dick.
  5. macrumors 6502


    Mar 2, 2010
    First, I love U2. Have since "October"

    I wouldn't call Bono a dick. Pompous? Certainly. But he certainly is passionate about helping people, putting his own money where his mouth is, too, as well as using his celebrity to raise money and awareness.
  6. macrumors 6502a


    Jun 9, 2009
    Well said.

    I downloaded the song while at the pub as soon as the commercial aired. It's an ok song, no new ground broken, but I don't expect it from a band who's been around 35 years.
  7. macrumors 68040

    Lesser Evets

    Jan 7, 2006
    Ah. Corporate rock. Bono and "the man" are a good team for the sleepers.
  8. polterbyte, Feb 3, 2014
    Last edited: Feb 3, 2014

    macrumors regular


    Sep 24, 2012
    "A song from Katy Perry" is a contradiction of terms.

    And if you can be a dick, as your post clearly shows, I believe Bono is entitled to be one too.
  9. macrumors 604


    Nov 26, 2007
    Sure, I'll download the song just so BOA will donate $1. Zero interest in the song, though.
  10. macrumors 6502a

    Apr 4, 2013
    in a ziplock bag inside a car's trunk

    but also, i think the whole "Red" thing is throwing money away, instead of putting it to good use. instead of using the money towards research to find a cure, they'd rather hand medicine to HIV women so they can get pregnant with some sort of ease-of-mind, that the baby's condition will be taken care of.
  11. macrumors 6502a


    Nov 28, 2007
    I don't know. The rock career is long over and this new gig raising money for needy pharmaceutical companies kind of creeps me out.

    At one end you have people donating money, and at the other, really needy sick people and that sounds OK, until you think about the millions for big pharma in the middle.

    Look around the www, researchers say it's almost impossible to find out where the money is going. 1% to the needy, >50% on salaries? RED is a business not a charity. It's more about awareness… Eww.

    I know someone who went to school with him and I think the consensus was, he was always a bit of a dick. Just add money and fame.

    I'm more than happy to 'take' the bank's money, but looking around, I get the uneasy feeling, I'm not making much of a difference.

    It might be The Edge you were thinking of admiring.
  12. macrumors member

    Jul 13, 2013
    This reminds me of Facebook's "Like this post to feed a child"
  13. macrumors 6502a


    Jul 16, 2008
    Not a fan of U2 but downloaded for the cause. Although I'm a bit uncomfortable with this marketing shtick because it closely reminds me of those silly "Bill Gates will donate a dollar for every like" hoaxes on Facebook, but HEY - charity is charity.
  14. macrumors 604

    Digital Skunk

    Dec 23, 2006
    In my imagination
    Same here. My wife loves the band so that will be two more.


    Yeah because everyone suffering from HIV thinks exactly like that. Or is this some sort of slight against the entire movement to help treat poor people in Africa instead of lining the pockets of Americans to help develop a cure that will most likely be out of the reach of folks suffering in Africa?
  15. macrumors 68000

    Cuban Missles

    Dec 6, 2012
    My heart is in Camagüey, the rest in the USA
    actually saw the ad for this while watching the Superbowl and thought what the heck and downloaded it. Have not listened to the song in its entirety yet, but it was a good marketing tactic and a nice way to support a cause.
  16. macrumors 6502


    Mar 25, 2009
    Yes, I know it's a commercial to create good will for the companies involved, and while it's a nice gesture, I find it a bit weird for them to spend $8 million for the 1 minute advertisement slot during the Super Bowl (not counting production costs), and then Bank of America only pledging to donate $1 per download, up to $2 million. I would have rather seen a 30 second slot for $4 million and BoA donating $6 million to charity.
  17. macrumors 6502a

    Dec 30, 2011
    song sounded quite dull, really past their prime

    but I'll download it for the donation

    (also, does anyone think of the More Crap, South Park episode, when they see Bono?)
  18. macrumors 6502

    Dec 14, 2009
    Charlotte, NC
    I donated $10 rather than downloading. I have a no U2 rule in my home.
  19. macrumors 604


    Nov 26, 2007
    Wait, only $2M? That sucks.
  20. macrumors 6502a

    Jul 6, 2010
    It is possible that the commercial time was an 'in kind' donation, meaning that the cost was likely much cheaper and the company providing the donation gets the tax write of
  21. Moderator


    Staff Member

    Sep 2, 2004
    The Centennial State
    Actually, it's up to $8 million.

    Attached Files:

  22. macrumors 6502a


    Jul 23, 2010
    Wrong-headed in my mind. This type of thing should not be an either/or but BOTH.

    As for the song, it sounded a little too "small" when I was listening in my car. But my Grados gave it the proper shake it deserved. A lot of subtle layering in there (Danger mouse influence, I'm guessing.) It's solid. The only downer is it feels like it's just getting it's groove as it reaches the finish. Hopefully the extended version on the album will rectify that feeling.
  23. macrumors G3


    Jun 11, 2008
    Los Angeles, CA
    Except that you get something from this, even if you don't like the song on the end.

    And 99% of the time those pages are scams. Two months later it will be a diet pill and all those folks will be suggesting it to their friends etc


    You sure you don't have your numbers backwards. Cause the donation is up to $8 million
  24. macrumors newbie

    Feb 3, 2014
    BofA's website says "up to $2,000,000". So did the Super Bowl advertisement. iTunes seems to be saying $8 million, so their numbers are contradicting each other.


    Actually, iTunes and BofA are contradicting each other. BofA says 2 million (in the small print on the ad itself, and on their website), iTunes says 8 million. I would tend to go with the number provided by the company that's actually giving the money.
  25. uknowimright, Feb 3, 2014
    Last edited: Feb 3, 2014

    macrumors 6502a

    Dec 30, 2011

    I can tell you they've already reached that goal and apparently will keep it going until the deadline tonight

    EDIT: actually seeing other material with the $8,000,000 amount, and something about the partnership generating a combined $10,000,000 in the next 2 years

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