Beats CEO Jimmy Iovine in Talks to Join Apple as 'Special Adviser'

Discussion in ' News Discussion' started by MacRumors, May 8, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Just a couple hours after the Financial Times reported that Apple was in talks to acquire Beats Electronics, the New York Post is reporting that Beats CEO Jimmy Iovine is in talks to join Apple as a "special adviser" to Tim Cook on creative matters.
    Iovine is also the chairman of Universal Music Group's Interscope Geffen A&M music labels, though his contract is set to expire at the end of 2014. However, it's not clear if this is part of the potential purchase of Beats Electronics or separate from that deal.

    Iovine has strong contacts in the music industry, allowing Apple to potentially leverage him for potential future negotiations with music labels. This would make him a strong addition even if Apple doesn't purchase Beats.

    If Iovine does join Apple, Iovine would be the second high profile executive to join the company after former Burberry CEO Angela Ahrendts. The Beats CEO also has a history with Apple, having pitched Steve Jobs on a subscription music service and meeting with Apple executives about Beats Music before it launched.

    Article Link: Beats CEO Jimmy Iovine in Talks to Join Apple as 'Special Adviser'
  2. iBlazed macrumors 68000


    Feb 27, 2014
    New Jersey, United States
    There's a Macklemore song with his name. But seriously that's just "eww!"
  3. mpick92 macrumors newbie

    Sep 9, 2010
  4. Santabean2000 macrumors 68000


    Nov 20, 2007
    Apple is not full of stupid people. There must be a good reason for this whole deal to be going through. Without knowing all the facts we can just but guess...
  5. nazaar macrumors 6502


    Oct 28, 2008
    If these Beats stories are true I'm predicting Apple's downfall.
  6. unobtainium macrumors 65816

    Mar 27, 2011
    It's pretty obvious. Beats must have negotiated a stellar subscription music deal with the record labels (possibly thanks to this dude's contacts in the industry). Apple wants to quickly jump on that ship, so they're snapping up the deals Beats has already signed.
  7. newyorksole macrumors 68020

    Apr 2, 2008
  8. menithings macrumors member

    Jul 2, 2010
    Los Angeles
    It's about time Apple gets serious about a streaming music service.
  9. halfasemitone macrumors newbie

    Jun 8, 2005
    I think you're right and I really really really really really hope it's not for the headphone "technology".
  10. racer1441 macrumors 68000

    Jul 3, 2009
    I don't understand this whole thing. I thought Beats was just a crappy headphone company pushed by some rap guy.
  11. applefan69 macrumors 6502a


    Oct 9, 2007
    Medicine Hat
    With all due respect that is an asinine concern. Even if they were planning to acquire some headphone patents there is no reason that should equal worse headphone then what they already make. Obviously this is assuming Apple continues to make wise decisions that result in net benefit for the user.

    My point is that in general:
    Current Technology + New Technology /= Worse Product
  12. cdmoore74 macrumors 68020

    Jun 24, 2010
    Not in a good way. Why not take that 3 billion and make your own high end headphones. Do something innovative not yet seen like when the iPad came out. 3 freaking billion is a ton of cash. Hell, I bet it weighs that much in $100 bills.
  13. TreyCox macrumors regular

    Jan 6, 2012
    Swainsboro, Ga
    That's a bit dramatic. I'm sure Apple has its reasons for this.
  14. Rafagon macrumors regular


    Jun 19, 2011
    Miami, FL
    Ugh.... what's next, Apple? Gonna hire Dr. Dre too? Ughhhh :(
  15. cdmoore74 macrumors 68020

    Jun 24, 2010
    What in the world is itunes radio or what ever Apple calls it? A failure already?
  16. troop231, May 8, 2014
    Last edited: May 9, 2014

    troop231 macrumors 603

    Jan 20, 2010
    To be precise, exactly 3000 metric tons in $1 bills :p
  17. cdmoore74 macrumors 68020

    Jun 24, 2010
    Blackberry hired Alicia Keys so I would not be surprised. Did not last long :eek:
  18. DTphonehome macrumors 68000

    Apr 4, 2003
    Hope his first piece of advice is "don't buy Beats." But somehow I doubt it.


    Haven't you heard? They're hiring a bunch of medical-types for the iWatch. Dr. Dre would be perfect :)
  19. CarlosQG macrumors 68020


    Sep 22, 2012
    Please, do tell us which executives work for your super awesome and successful company?
  20. japanime macrumors 68000


    Feb 27, 2006
    I'm not a fan of Beats headphones (way too much artificial bass for my taste), but I think Jimmy Iovine is a marketing genius and would be a fantastic addition to Apple's lineup of advisers.
  21. bighype macrumors member


    May 1, 2014
    Tim Cook is slowly killing Apple. What Ballmer did to Microsoft, that's exactly what Cook's gonna do to Apple in 5 years. Just watch. The man has no vision and is easily swayed by these BS artists.
  22. AppleScruff1 macrumors G3


    Feb 10, 2011
    Dr. Dre pocketed about $100 million on the HTC deal, I can only imagine what he'll get out of this one.
  23. unobtainium macrumors 65816

    Mar 27, 2011
    It's not a subscription-based on-demand streaming service like Spotify. You can't create playlists or add to your collection or queue up specific songs with iRadio.
  24. AppleScruff1 macrumors G3


    Feb 10, 2011

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