Beats Co-Founders Dr. Dre and Jimmy Iovine Expected to Take on Senior Roles at Apple Following Acquisition

Discussion in 'MacRumors.com News Discussion' started by MacRumors, May 9, 2014.

  1. MacRumors macrumors bot

    MacRumors

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    Beats co-founders Jimmy Iovine and musician Dr. Dre are both expected to take on senior roles at Apple following Apple's acquisition of Beats Electronics, reports The Wall Street Journal. The two may not take on full time positions, but will commute from the Los Angeles area, where Beats is based, to meetings in Cupertino and elsewhere as necessary.

    [​IMG]
    Citing people familiar with the matter, The Wall Street Journal suggests that specific roles for Iovine and Dre remain unclear, but Iovine will be leaving his role as chairman of Interscope Geffan A&M records, a division of Vivendi SA's Universal Music Group. Both Dr. Dre -- real name Andre Young -- and Iovine could help Apple secure deals with record labels and attract younger customers.
    Apple is said to be working on an overhaul of iTunes in order to boost declining music sales. The addition of the Beats Music streaming service along with a thriving hardware business and two seasoned veterans of the music industry may help the company achieve the drastic revamp it's aiming for while introducing new revenue streams.

    Today's report follows a report from the New York Post suggesting Iovine will join Apple as a "special adviser" to Tim Cook on creative matters. While Apple's $3.2 billion acquisition of Beats Electronics has yet to be completed, Dr. Dre seemingly confirmed the acquisition in a video posted this morning, where he alluded the merger would make him the "first billionaire in hip-hop."

    As noted by The Wall Street Journal, Apple's hiring of Dr. Dre and Jimmy Iovine represents Tim Cook's willingness to step out of the spotlight. Earlier this month, the company welcomed former Burberry CEO and high-profile hire Angela Ahrendts as the new retail chief. Other Apple executives, like Jony Ive and Craig Federighi, have also been stepping into the spotlight more often than they did under Steve Jobs.

    Article Link: Beats Co-Founders Dr. Dre and Jimmy Iovine Expected to Take on Senior Roles at Apple Following Acquisition
     
  2. Dekema2 macrumors 6502a

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    Well, so basically MacRumors is now the Onion!
     
  3. ct2k7 macrumors 603

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  4. ashwin4 macrumors member

    ashwin4

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    Can someone explain why apple would purchase beats?
     
  5. XboxMySocks, May 9, 2014
    Last edited: May 9, 2014

    XboxMySocks macrumors 68020

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    What a badly worded article... it hasn't happened yet, so why are they talking about it like it has?

    Taken from somewhere else: Buying Beats for 3.2 Billion? So they're only getting one pair then...
     
  6. Yr Blues macrumors 68000

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    Please let this be a bad joke. The end is nigh. :apple:
     
  7. iBlazed macrumors 68000

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  8. XboxMySocks macrumors 68020

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    They want Beats Music. It got around 750.000 users within the first month of it being in use, and has excellent music rights.
     
  9. AstronomyiPhone, May 9, 2014
    Last edited: May 9, 2014

    AstronomyiPhone macrumors regular

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    I know this is their largest acquisition in history, but are there any examples of founders of acquired companies becoming Apple execs automatically?
     
  10. brandonboo20 macrumors newbie

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    #11
    Beats Co-Founders Dr. Dre and Jimmy Iovine Expected to Take on Senior Roles at Apple Following Acquisition
     

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  11. FSUSem1noles macrumors 68000

    FSUSem1noles

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    Oh, I get it. Apple's doing this to drive the stock price down before the split!!!
     
  12. AstronomyiPhone macrumors regular

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    #13
    They're all talking about it as if it has already happened...
     
  13. Rogifan macrumors P6

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    Kill me first.
     
  14. XboxMySocks macrumors 68020

    XboxMySocks

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    That is indeed what I just said
     
  15. MellowFuzz macrumors regular

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  16. Luap macrumors 65816

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    In next weeks news, next iteration of OS X to be called OS X 10.Dre
     
  17. Goftrey macrumors 68000

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    #18
    If this does all go ahead - I presume (and am hoping) that Apple is buying the company purely for it's subscription service (and in turn licensing rights) along with other assets in terms of R&D and personnel. And NOT the brand, believe it or not.

    However if Apple does pull a HTC and decides to slap the Beats logo on everything, which for the record again I can't see happening, as Apple already is the biggest brand in digital music through iPod and iTunes. But if they do, and that's a big but, then I can guarantee you that I'll never buy another Apple product again.
     
  18. eish2306 macrumors regular

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    What I predict is iTunes is dead it turns into an ios manger - QuickTime gets a library and we get a Apple Beats or iBeats app for music across all devices which has our purchases and music library with it - apple beats then releases an less bass orientated version with some aluminium across the devices and 5c colour options some headphones and speakers - also device speakers be it desk lap or ios all get upgraded with the new apple audio orientated brand - apple Beats then announces hd audio
     
  19. Sol macrumors 68000

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    #20
    I am happy for Dr. Dre. It's amazing that he went from NWA to hip-hop's first billionaire. Personally I like iTunes Radio, despite the overall interface issues of the iTunes application but I am sure that Apple saw room for improvement when they compared it to Beats' streaming service.
     
  20. eish2306 macrumors regular

    eish2306

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    #21
    Also to use some of the offshore cash couldn't a foreign subsidiary of apple be the part which buys out beats?
     
  21. XboxMySocks macrumors 68020

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    It's not a done deal yet.
     
  22. AstronomyiPhone macrumors regular

    AstronomyiPhone

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    #23
  23. 3bs macrumors 603

    3bs

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    #24
    Is the 3 billion going right into his and Iovine's pockets?
     

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