Just got the apple TV (UK), works great but my thoughts of renting lots of movies has been put off by the price of £4.49. OK for the occoasional watch but too high for common use. What is the cheapest option for streaming movies in the UK? I know Sony are going to launch their service in the Autum, hope its cheaper than Apple. Aside from the cost of the movies, I have been impressed with the Applle TV especially when it is controlled from the the remote app on the iPad, can't wait until Nov when iOS 4.2 comes out with AirPlay for video.