British Airways Flight Attendants Using iPads to Improve Customer Service

Discussion in 'iOS Blog Discussion' started by MacRumors, Aug 19, 2011.

  1. macrumors bot


    Apr 12, 2001

    Earlier this week, it was reported that Delta Air Lines was testing iPads to improve real-time communications with flight crews. Now, British Airways is giving iPads to cabin crews to improve customer service in the air.


    BA is testing the iPad with 100 cabin crew and aims to roll out the program to all senior crew members in the next few months.

    (Photo by Flickr/BriYYZ)

    Article Link: British Airways Flight Attendants Using iPads to Improve Customer Service
  2. macrumors regular

    Dec 13, 2009
    Love the idea of the iPad being used like this, it can be used for loads of stuff... British Airways need all the help they can get after the 4 dreadful flights i had from them, the one from Hong Kong being the icing on the cake!

    Do they have an app for giving people the ability to have good customer service, common sense, keeping the aircraft interior tidy and giving a damn though!
  3. macrumors 6502

    Mar 12, 2007
    Why not use the TouchPad? It has a dual-core processor and can view Flash based websites. That gives you the FULL Internet! Not like that iPad toy thingy.

    Kidding aside, this sounds like a great use of the iPad.
  4. macrumors 6502a


    May 8, 2010
    London, England
    Awesome! I've seen the "scroll of passenger names" and its not pretty. It's printed on paper with perforated edges in a fixed width font. Very old school.
  5. macrumors 6502a

    Feb 7, 2010
    If only they invested this money in better food, which is truly awful on BA, even relative to all other airlines. An iPad won't make the attendants any less disagreeable either. I avoid BA like the plague.
  6. macrumors regular


    Jul 20, 2010
    Why not? HP is probably putting them all in the garbage by now anyway. They'd get them for free :)
  7. macrumors 68040

    Sep 20, 2006
    Aussie living in Canada
    Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Mobile/9A5288d)

    Just teach them how to smile.
  8. macrumors member

    Jun 7, 2011
    Tacoma, WA
    I disagree. The food in first class (and the service) is great ;)
  9. macrumors member

    Aug 17, 2009
    Pfffbt! Old news. EasyJet has been using refurbished Newtons for years.
  10. macrumors 65816


    Jul 5, 2004
    A business is using a small portable computer!? Wow! Epic news MacRumors!
  11. macrumors 68000

    Dec 13, 2010
    yea im going to check behind the best buy for employees offloading them from the truck directly into the dumpster
  12. macrumors regular


    Apr 18, 2008
    Kurgan, RF
    And we are being asked to switch off all our devices, while the crew will have their iPads to play with? My friend's dad is an airline pilot and he says mobile phones don't interfere with pilot's communication system, but they ask passengers to turn these off to simply not disturb other passengers..?
  13. macrumors 68040


    Mar 3, 2008
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8C148 Safari/6533.18.5)

    I had a great vegan meal of curry from BA from London to Dallas. OTOH, AA's vegan meal was a sad veggie meatloaf.

    I hope the iPad works out for BA's attendants.
  14. macrumors regular

    Jul 29, 2008
    Wales UK
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8C148 Safari/6533.18.5)

    How foe this work? I thought all sw had to go through the app store, how does an enterprise make software for there own use only without JB.
  15. macrumors regular

    May 1, 2007
    Edinburgh, Scotland, UK
    Contrary to what many people think, companies don't do this sort of thing to look cool; it does save them money - in the long term at least. I think we all know that printing something out and handing it to somebody takes considerably more time and effort than having an automated system do it for you, and automatic transfer is (usually) more reliable than the more outdated systems.

    So don't panic, the money that goes into this will no doubt be returned in the form of an extra olive on your plate. (see point 5 in the link)
  16. macrumors 6502

    Jul 21, 2010
    Hopefully, this will go a long way towards making people shut the ******* up about the iPad being nothing more than a useless toy.
  17. macrumors 68020

    Feb 19, 2011
    Wow, since when did airlines cater to vegans? That's basically my main issue with long flights >.<

    This x1000.
  18. macrumors 6502a


    Nov 5, 2010
    re flight attendants with ipads and mini skirts

    flight attendants with ipads are sorta cool - ok
    what i want is to bring back the hot flight attendants (female) in mini skirts
    like the girls from natioanl airlines circa 1971

    "fly me..." - national airlines ad - 1971
  19. macrumors 6502

    Aug 17, 2004
    It is not what you know or what information you have access to. It is what you do with it. They should first learn to care.
  20. macrumors 68000


    Mar 28, 2005
    There is something strangely amusing to me about knowing that flight attendants will have the capability to play Angry Birds HD when they aren't busy.
  21. macrumors 604


    Mar 26, 2008
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; de-de) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

    dont tell my sis about 3g being used on a plane. shed scream her soul out. she nearly punched a business lady once for using her pda on take off
  22. macrumors 68020


    Jun 27, 2009
    Miami, FL
    only this one person noted what was genuinely important?

  23. macrumors 6502


    Apr 23, 2011
    i may be only one but i love airplane food.
  24. macrumors demi-god


    Jun 9, 2007
    Device engineer 30+ yrs, touchscreens 24+.
    My first thought was that the iPad is too large for this. A smaller 7" tablet would be easier to carry in one hand or in an apron pocket.

    My second thought was that even that's too large and gets in the way. Will they have iPad stands on top of the serving carts? That would work. Or they could use iPads while in the galley, and...

    For moving about the cabin, they should have a more subtle wrist computer that reads out info as the attendant passes each passenger row. A quick glance while talking or serving would give personal info and preferences / orders.
  25. macrumors 6502a

    Feb 7, 2010
    Not on my plate it won't, I don't fly BA, and I don't fly first class.

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