Burberry Releases Full Fashion Show Shot with iPhone 5s

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Sep 17, 2013.

  1. macrumors bot


    Apr 12, 2001

    Burberry today released the full 15-minute video of its Spring/Summer 2014 fashion show shot entirely with Apple's upcoming iPhone 5s, following several images and short clips that were shared on its Instagram feed earlier this week.

    First announced last Thursday, the partnership between Apple and Burberry was designed to showcase the improved camera capabilities of the iPhone 5s through a series of videos and photos taken by the fashion house.

    In an interview with Pocket-Lint, Burberry's chief creative officer Christoper Bailey revealed that the runway show, along with billboards and imagery for Burberry stores, were captured with 14 iPhone 5s devices.

    Nine phones were used to shoot the show itself, with three on a moving rail cam following models, one on the roof, and another outside on a jimmy rig to grab celebrity snapshots. According to Bailey, it was Jony Ive who initiated the partnership for Apple, and the quality of the camera that prompted Burberry to use the device.
    Apple's iPhone 5s, available in three colors, will be available for purchase online at 12:01 AM Pacific Time on Friday, September 20 and will be in retail stores beginning at 8:00 AM.

    Article Link: Burberry Releases Full Fashion Show Shot with iPhone 5s
  2. mikeydeezy, Sep 17, 2013
    Last edited: Sep 18, 2013

    macrumors 6502a


    Jun 15, 2010
    MN, USA
    Look at that sharp detail. This camera is a competition killer. You can keep your 13MP crappy sensor. Give me a decent 8MP and I'm happy.
  3. macrumors 68020

    Nov 4, 2008
    Cue the numerous posts bemoaning why an Android phone with better specs wasn't used, ZZZzzz.........
  4. macrumors 65816


    Dec 5, 2012
  5. macrumors 65816


    Sep 5, 2012
    San Francisco Bay Area, California
    1st. observation - what a depressing bunch of catwalk models....
    2nd. observation - did they mount an iPhone 5S on a camera rig that runs up and down behind the audience seats? Looks like it.
  6. macrumors 65816

    Jun 2, 2010
    Quickly skimming through the video, it doesn't look like they made use of any of the special video effects of the 5s. I was expecting to see some zooming and maybe slow-mo, but I didn't see any of that.
  7. macrumors newbie

    Jan 17, 2002
    san mateo, california
    Saw It Live

    Watched it live; very well done. Video quality seemed very good, particularly for a small-sensor camera. Really hope Apple continues to push improvements with photo and video camera abilities in the iPhone; money spent on development of custom sensor (whether by Sony or others), ISP and lens seems very wise to me.
  8. macrumors 68040

    Jun 12, 2005
    Considering how lightweight an iPhone is, of course they need to mount them on some heavy rigs for smooth pans.
  9. macrumors 68000


    Nov 24, 2008
    That's one thing that is such a tease to me - as an amateur, I can barely get my hands on a good lens and camera - but then the equipment to mount and run with the camera can make a world of difference, and that's expensive too!
  10. macrumors 6502

    Jul 29, 2010
    Make sure to change from the default 360p to 720p.
  11. macrumors 68000


    Apr 15, 2012
    United Kingdom
    The amount of iPhones I spotted in the audience.

    Yeah.... Apple are doomed :rolleyes:
  12. macrumors 6502


    Jan 15, 2013
    I know I will probably get pilloried, but outside of the stabilization, it looks like a video that was shot with a cellphone... any cellphone. The 5s camera may be absolutely fabulous but if I was Apple this is not something I would hang my hat on. It just looks average to me. I am no expert. But still.
  13. macrumors G3


    Mar 20, 2007
    Not exactly the most exciting demo of the iPhone 5s. Seen far better short movies shot on an iPhone 4 in the past.

    I really fail to see the excitement behind this? It isn't like there's lots going on that would show off the camera!
  14. macrumors newbie

    Jun 3, 2010
    They uploaded it as 720p

    Where is the 1080 version?
  15. macrumors P6


    Apr 1, 2005
    Space--The ONLY Frontier
    The models did look like they were forced labor workers or something.

    It looked like they used 2 or 3 of the iPhones with one on a rail.
  16. macrumors G5


    Nov 14, 2011
  17. macrumors newbie

    Jan 17, 2002
    san mateo, california
    See the post at pocket-lint [ http://bit.ly/18vsxUx ] for a photo of one of the rigs; some very high-end equipment was used here to create some of the video.
  18. macrumors 68020

    Mar 23, 2006
    Skinny models prancing up and down in over priced clothes for the amusement of arrogant rich bitches and their henpecked husbands. Pathetic.
  19. macrumors 601

    Nov 25, 2012
    United States
    In horizontal mode you can't tell the HD recording is done by cell phone. :rolleyes:
  20. MellowFuzz, Sep 17, 2013
    Last edited: Sep 17, 2013

    macrumors regular

    Sep 11, 2013
    I noticed at one point in the video that there's a bizarre rippling effect that occurs across the image (like heat off hot tarmac). I think there's a bug in their faux stabilization algorithm. Didn't note the time stamp though, so it's going to bug me forever.
  21. macrumors 6502

    Aug 14, 2010
    Your opinion is redundant. So tired of people one here trying to put Burberry and fashion down because they think the industry is a joke.
  22. macrumors 6502

    Mar 22, 2008
    Portland, OR
    That's a legitimate observation. The video quality is not special, it is pretty much exactly what you could achieve with any current flagship smartphone. Think about it -- the situation isn't exactly stressing the camera much. The lighting is excellent, and the phones are attached to very nice stabilization and panning gear. Even my N4 with it's super ****** camera would probably be halfway respectable if given the same situation.
  23. macrumors 6502

    Jul 18, 2008
    Oh get over yourself.
  24. macrumors 6502

    Jun 4, 2011
    Because, yea, a dozen 5s iPhones would make the difference between you getting one and not. #Firstworldproblems
  25. macrumors 6502

    Mar 22, 2008
    Portland, OR
    Assuming it's not a playback artifact, that's probably something related to how the shutter works in a smartphone camera. It's kind of expected.

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