Burberry to Shoot Runway Show with Apple's iPhone 5s

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Sep 12, 2013.

  1. macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    [​IMG]
    Apple and Burberry have announced a partnership that will see Burberry using Apple's new iPhone 5s to capture its Spring/Summer 2014 runway show.

    The show, which takes place on September 16, will showcase the improved camera capabilities of the iPhone 5s as Burberry uses it to shoot photos and videos of the event.
    Apple's iPhone 5s camera offers several improvements over the iPhone 5 camera, including an increased sensor size and an f/2.2 aperture, both of which provide a 33 percent increase in light sensitivity for clearer shots, especially in low-light conditions. The phone also includes a "True Tone" dual-LED flash, built-in image stabilization, and new camera modes.

    Teaser video shot with iPhone 5s
    Burberry will begin showcasing photos and videos on its social media channels and its website beginning today. The fashion house also plans to broadcast the event on Monday, September 16 at 2:30 PM GMT+1.

    Apple's iPhone 5s, which will not be available for pre-order, can be purchased from Apple and several third-party retailers on September 20.

    Article Link: Burberry to Shoot Runway Show with Apple's iPhone 5s
     
  2. macrumors G3

    SchneiderMan

    Joined:
    May 25, 2008
    Location:
    Apple state
    #2
    Possible when you've got all the lighting you could ever wish for at the event.
     
  3. macrumors 6502a

    Chrjy

    Joined:
    May 19, 2010
    Location:
    UK
    #3
    Be interesting to see what sort of shots they get with the iPhone 5S. As they say it's not the camera but rather the person behind it.
     
  4. macrumors 68030

    Steve121178

    Joined:
    Apr 13, 2010
    Location:
    Bedfordshire, UK
    #4
    [​IMG]
     
  5. macrumors G3

    SchneiderMan

    Joined:
    May 25, 2008
    Location:
    Apple state
    #5
    True, but a person can only do so much to improve the quality of the images/video footage.
     
  6. macrumors 65816

    Joined:
    Aug 1, 2010
    Location:
    Illinois
    #6
    The iPhone 5s is cheaper than one t-shirt from Burberry...

    $995 t-shirt
     
  7. macrumors 6502a

    firstapple

    Joined:
    Sep 25, 2007
    #7
    Unfortunately they will only end up posting the best of the best pics I'm sure... So while the posted photos and videos may look real good, I'm sure there will be plenty more that we never see.
     
  8. macrumors 68020

    iapplelove

    Joined:
    Nov 22, 2011
    Location:
    East Coast USA
    #8
    I love their cologne
     
  9. macrumors 6502a

    Ajones330

    Joined:
    Jul 9, 2008
    Location:
    SEC Country
    #9
    This will be interesting....
     
  10. macrumors G5

    Rogifan

    Joined:
    Nov 14, 2011
    #10
    Maybe Ive will be there shooting video like last year. :D

    [​IMG]
     
  11. macrumors 6502a

    Jayomat

    Joined:
    Jan 10, 2009
    #11
    So? Just because you can take (presumably) great pictures with the 5S, that doesn't mean you cannot take bad ones.
     
  12. macrumors regular

    Joined:
    Jul 11, 2013
    Location:
    Hong Kong
    #12
    Interesting...

    The 5S gets the pictures of real Burberry.
    The 5C(hina) gets pictures of fake Burberry.
     
  13. macrumors 68000

    Earendil

    Joined:
    Oct 27, 2003
    Location:
    Washington
    #13
    Quite right. There are photography competitions I've seen where artists are restricted to a disposable camera. The way they understand and play with light is great.

    Isn't that the truth of modern photography? When you see any photo online do you assume it was the only one taken of the subject? I don't know why that's "unfortunate", could you explain?
     
  14. macrumors 6502a

    firstapple

    Joined:
    Sep 25, 2007
    #14
    Completely agree... I take plenty of crappy pictures that I would never show anyone. Guess what I'm trying to say is this is an interesting marketing stunt by Apple. But we'll never know how good this "new" camera is on the iPhone 5s until we, the normal folk, get a chance to test it out in our own real world scenarios.
     
  15. macrumors 6502a

    LeandrodaFL

    Joined:
    Apr 6, 2011
    #15
    How funny, I once wrote that Burberry was the Apple of the fashion world
     
  16. macrumors 6502a

    firstapple

    Joined:
    Sep 25, 2007
    #16
    I worded my first post poorly. Again, I'm interested to see what this phone can do in normal folks hands in real world scenarios. Coming from an iPhone 4S like myself, I'm sure it will be a great step up. But I'm looking forward to it being compared to the other better camera phones out there to get a real feel for the performance of it.
     
  17. macrumors 6502a

    Joined:
    May 22, 2009
    #17
    Yo, that's $1000 for a t-shirt
     
  18. macrumors 68030

    Krazy Bill

    Joined:
    Dec 21, 2011
    #18
    WTF is a BurBerry? Somebody google it and fill me in.
     
  19. macrumors 65816

    Tankmaze

    Joined:
    Mar 7, 2012
    #19
    i'm guessing the former yves saint laurent ceo that got hired by apple has something to do with this.
     
  20. macrumors regular

    Joined:
    Jan 30, 2009
    #20
    I think it's a phone for the Inuit.
     
  21. macrumors regular

    iSteve-O

    Joined:
    Oct 2, 2011
    #21
    Just like Blue Steel and Magnum, you won't be able to distinguish the 5 from the 5S. :D
     
  22. macrumors 65816

    Joined:
    Aug 14, 2010
    Location:
    Brooklyn, NY
    #22
    It looks like Apple is confident enough in the upgraded capabilities of the camera on the new iPhone 5s that they would do something like this.
     
  23. macrumors member

    Joined:
    Oct 1, 2006
    #23
    Hey their shoes are largely the same colours as the 5C.
     
  24. macrumors 65816

    Drunken Master

    Joined:
    Jul 19, 2011
    #24
    This.

    Burberry is out right now, how can Apple's marketing not know this.
     
  25. macrumors 68040

    D.T.

    Joined:
    Sep 15, 2011
    Location:
    Vilano Beach, FL
    #25
    Automatic +1 for any Zoolander ref. :D

    I bet a lot of folks at the Burberry event are really, really, ridiculously good looking....
     

Share This Page