Business Card Critique - Freelance Writer

Discussion in 'Design and Graphics' started by purpleplume, Oct 23, 2007.

  1. macrumors newbie

    Joined:
    Oct 23, 2007
    #1
    Hi everyone,

    I'm doing a card for a freelance writer. Background image corresponds to her site. Signature and tagline correspond to the Site ID.

    Most challenging has been readability over the background image. We're flexible on font for the small letterforms. This draft is done with Chantilly. Client prefers a more elegant font like Avenir Next Pro Condensed (which I don't have).

    Normally, I wouldn't do a background image, but she wants a look and feel that's consistent with her site. Anyone have ideas that would make this work without losing the "personal branding" objective she's going for?
     

    Attached Files:

  2. Moderator

    balamw

    Staff Member

    Joined:
    Aug 16, 2005
    Location:
    New England
    #2
    I like the image, but IMHO the background picture is far too busy to leave the text legible.

    Can you simplify the background image enough to just leave the impression of the picture, without actually using the picture?

    I'm thinking keep the color tone and content, but have it just end up like a shadow/outline of the pen and candle?

    B
     
  3. macrumors 6502a

    bluetooth

    Joined:
    May 1, 2007
    Location:
    Toronto
    #3
    Could do the title and image on one side and client info on the back over a more simpler or saturated design. Or if it needs to be single sided - run a solid white layer with reduced opacity somewhere under the text so it is more legible or break the visual up and add in a few areas with solid colour etc.
     
  4. macrumors 65816

    ChicoWeb

    Joined:
    Aug 16, 2004
    Location:
    California
    #4
    Ehhh, images never really work well on business cards, looks Amateurish, not to mention you run into the issues you are. I'd take bluetooths idea and if they have to have a picture, turn it over, but still looks like a Kinkos move to me.
     
  5. macrumors 65816

    Joined:
    May 16, 2007
    Location:
    Utah
    #5
    86 the image. Either that or toss an opacity on it. Wash it out A LOT.

    I like the font you have used. It looks nice and elegant.
     
  6. macrumors 601

    Tilpots

    Joined:
    Apr 19, 2006
    Location:
    Carolina Beach, NC
    #6
    You could write the information on the paper, as if the hand in the pic had already written it.


    Then put the contact info on the back. The slogan and writer's name should fit in that space.
     
  7. macrumors 6502a

    Joined:
    Apr 29, 2003
    Location:
    New Zealand
    #7
    Maybe you could try a cheat DOF type of effect....{on the photo BG}
     
  8. macrumors 68000

    tersono

    Joined:
    Jan 18, 2005
    Location:
    UK
    #8
    I get this problem all the time as the folks I work with are very fond of their 'pretty pictures'..... (I wear two 'hats' at work - one is systems admin, the other is graphic design - oh the joys of working for a charity! :p ).

    Anyhow, in a similar situation with business cards, I wound up doing a double-sided card, framing the image on the front top and bottom with a solid colour and using that area for name and slogan - contact info went on the back.

    With a b/g image as busy as that one, there's not really many options - it's either double-sided, using a tint or just throwing a shaped opacity on there to background the lettering...
     
  9. macrumors 65816

    AlexisV

    Joined:
    Mar 12, 2007
    Location:
    Manchester, UK
    #9
    That image makes her look like a fifteenth century scribe rather than a modern freelance writer.

    Luxury (space) Lifestyle (space) Writer makes it sound like three separate words, not a sentence.

    Avoid outlined text, especially at that size.

    There's some funny spacing in the text and 'phone' looks like it needs a capital P.

    The email / web addresses are set out oddly. Which is the web, which is the email (I know the @ tells you, but it lack clarity)?

    Why is there an extra, unconnected by the looks of it, web address?
     
  10. macrumors regular

    Joined:
    May 7, 2003
    Location:
    CA
    #10
    I dont have the photo or the same fonts, but since you have to use the photo I would try something like this:
     

    Attached Files:

  11. macrumors 6502a

    faustfire

    Joined:
    Jul 17, 2002
    Location:
    California
    #11
    Outlined text is a big "amateur designer" giveaway. Especially at small sizes.
     
  12. macrumors newbie

    Joined:
    Sep 26, 2007
    #12
    too busy ... i like daringescape ... forgive cause i didn't read all the thread ... just review the images ...
     
  13. macrumors 68040

    elppa

    Joined:
    Nov 26, 2003
    #13
    At the end of the day you are the designer and you have to guide the client through the design process. I think it would be worth pointing out that web != print and there are different styles and conventions.

    It won't look great having a background image that detailed because you will always come up with the same problem of legibility of text.

    One way to do this is to stick the image on the back (this would increase expense though, but could look really classy if done right).

    My idea would be to only show a portion of the image (obviously with your own image):
     

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  14. macrumors 65816

    AlexisV

    Joined:
    Mar 12, 2007
    Location:
    Manchester, UK
    #14
    Yep, top left of the ones above is getting warmer.
     

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