Dear All, recently Apple reduced the price and increased the specs of their cinema displays. So I purchased a 23" Cinema Display from Apple Store UK. It duly arrived, looked wonderful but I could not see any obvious sign that it was indeed the new spec (Brightness and contrast ratio). It wasn't. It was an old out dated spec display sold at the new price. The way to check is to go to apple website http://support.apple.com/specs/ and enter the serial number. Mine came up with the old specs. Of course apple assured me it was a one off mistake and will replace it with a new spec display . Or just maybe it was a way of reducing stocks of old displays by pretending they are new! Buyer beware!