Chevrolet Promoting Siri 'Eyes Free' Integration for 2013 Sonic in New TV Ad

Discussion in ' News Discussion' started by MacRumors, Mar 25, 2013.

  1. macrumors bot


    Apr 12, 2001

    Last month, Chevrolet announced that its 2013 Sonic and Spark had become the first cars to offer support for Siri's "Eyes Free" mode. The feature integrates Apple's personal assistant with the vehicle's entertainment system, allowing the driver to access information while keeping his or her eyes on the road.

    Chevrolet has now begun a national advertising campaign touting the feature on the 2013 Sonic, launching a new television ad called "Buttons". founder and CEO Sean Muller tells us that the ad first aired last Thursday on VH1's morning Jump Start block, with the site's tracking showing that the ad has already aired 82 times on national TV networks.

    Chevrolet is not the only company to be making plans to support Siri's Eyes Free mode, with Honda working to roll out the feature to the Accord as well as the Acura RDX and ILX. Hyundai has also publicly stated that it will be bringing Eyes Free support to some of its vehicles, while Apple also highlighted partnerships with BMW, Mercedes, Land Rover, Jaguar, Audi, Toyota, and Chrysler at its introduction of the feature alongside iOS 6.

    Article Link: Chevrolet Promoting Siri 'Eyes Free' Integration for 2013 Sonic in New TV Ad
  2. macrumors 6502

    Oct 24, 2011
  3. macrumors 6502a


    Jul 15, 2011
    Good to see someone pushing this useless feature. I put my phone face down in my crotch and wait for the phone calls to come.


    Write an article and submit it then.
  4. macrumors 6502

    Jul 30, 2008
    if you cant text and drive you shouldnt be driving
  5. macrumors 6502a


    Sep 20, 2002
  6. macrumors 6502

    Oct 24, 2011
    Brilliant idea! Gold star for you.
  7. macrumors 6502a


    Sep 2, 2006
    a gasping dying planet

    wish ford would get on board. their "sync" feature is abysmal.
  8. macrumors 6502a

    Apr 5, 2010
    A lot of cars already have this functionality, no? For mine, I just press down on the phone's home button and Siri comes on and works through the car's speakers and microphone. What's the difference here, the steering wheel button?
  9. macrumors 6502a


    Feb 1, 2010
    Wow, that's great! If only Siri had more possibilities. :(
  10. macrumors newbie

    Feb 9, 2005

    must be plugged into cable? Chevy FAIL.
  11. macrumors 6502a


    Aug 9, 2006
    New Orleans ✈ WesŦward
    Great! Now I can get the wrong directions from siri without even having to use my hands!!
  12. macrumors G3


    Jun 12, 2012
  13. macrumors 6502

    Apr 21, 2004
    Is there any technical reason why my 2011 GMC with Bluetooth integration couldn't be upgraded to be Siri compatible? I've had "software updates" applied before when taking my vehicle in for service.

    However, I'm sure the feature won't be coming to older models.
  14. macrumors 6502

    Jan 26, 2006
    SLC, Utah
    In other news, Steve Jobs rises from the grave to say, "I cracked that!"
  15. macrumors 601


    Feb 4, 2004
    Florida Resident
    Mine works the same way. I am guessing it is the steering wheel button.
  16. macrumors regular


    Feb 9, 2006
    Turtle Island
    Many people are reporting that turn-by-turn is more effective on iOS than Andriod. Where Maps really needs help is search. Come on Apple!
  17. macrumors 601


    Jul 5, 2004
    You can't understand the difference between these two scenarios?

    - Using your two hands to drive, Siri button on the steering wheel.

    - Having to look away from the road in front of you while driving to locate your iPhone, pick it up with one hand and then press the home button while still driving with only one hand, then having to put the iPhone back somewhere else after you're done.

    edit: sorry, I totally misread that. But it still applies for those without iPhone integration AND without an iPhone holder (on the dashboard or something).

    But yeah, you're right in that it's just a home button on the steering wheel.
  18. macrumors 6502

    Jan 3, 2002
    I am curious to know what this does for Apple from a marketing standpoint. Does this help you sell phones? Is Siri considered a piece of software now? Is there essentially an iPhone built into the cars computer? Do you even need an iPhone, you barely see one sticking out of the center council.

    All this does is confuse.
  19. macrumors 6502

    Dec 2, 2005
    Germantown, MD
    2 differences:
    - Steering wheel button, so you don't have to touch the phone.
    - All the results come via voice, so you don't have to look at the phone.

    Not a big deal, but it's nice to have. Not going to sell any cars specifically for the feature, but if it reduces the number of people reaching for the phones while driving I'm happy.


    No, it'll do it over Bluetooth on my wife's Sonic.
  20. macrumors 6502a

    Dec 24, 2011
    Siri is not reliable at all for driving. It will make you more frustrated, probably collaborating to road rage.
  21. macrumors 6502


    Dec 21, 2001
    2+ hours in a car on a highway where the driver had one hand on the wheel and the other on an iPhone. Siri worked for her. Wished she had both hands on the wheel tho.
  22. macrumors newbie


    Jul 16, 2008
    Does anyone else see a strong resemblance between this Chevy commercial and all the Progressive Auto Insurance ones?
    Not much thought went into this I guess...
  23. macrumors 68030


    Aug 10, 2010
    macrumors apparently
    did anyone notice the pixar lamps at the beginning?

    Attached Files:

  24. macrumors 6502

    Dec 2, 2005
    Germantown, MD
    Honestly I think it's a liability reduction more than anything else. It's hard to pimp Siri for all it's worth and say it's great for use in the car when it pops up dialogs and confirmations on the screen. Now they can say that it's not a distraction.

    The car itself does very little, it just activates Siri on the phone and connects the mic up. The BlueAnt gizmo I've had attached to the sun visor of my Mazda3 forever and a day can do almost the same thing. There I have to hold the call button for a few seconds and the phone still displays most of the results onscreen, though.

    On a side note it works pretty well for activating Google Now on my Nexus 4 as well.
  25. macrumors regular


    Jul 27, 2011
    Disagree. If you can't text and drive you should keep practicing at it until you're a pro...or you die horribly in a car accident from texting while driving.

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