Christian Young Adult Logo

Discussion in 'Design and Graphics' started by theenigmat, Jul 18, 2009.

  1. macrumors member

    #1
    Hey everyone,

    This is a logo I designed for a Christian Young Adult group. The name of the group is Unearth. The focus of the group is unearthing whatever faith we had from our youth and trying to make that come alive again now that many of us are on our own and looking for some community of faith to belong to.

    I'm looking for feedback (positive or constructive) on the design.

    Thanks!

    Mat

    I've also attached the PSD and font used if anyone wants to tweak it.
     

    Attached Files:

  2. macrumors demi-god

    skunk

    #2
    Somehow that logo says "disinter" to me. Surely "re-growth" rather than "the Living Dead" should be your emphasis?
     
  3. macrumors 68040

    IgnatiusTheKing

    #3
    The "U" is way too big and the "t" doesn't shout "CHRISTIANITY" as much as you want it to.

    It seems like you're using this font because you think it looks "earthy" but it's not working for me. Why did you choose to go with all caps? This font might be too "thick" (for lack of a better word) and your kerning is off.
     
  4. macrumors member

    #4
    I'd like some Christian symbolism worked into the logo and the "t" looks "cross"ish. I see what you're talking about with the kerning and the "u". The "t" sticks out like a sore thumb if the U is a regular size though...

    You're also spot on about why I chose the font. I'm wrestling between making the logo "earthy" and making it "organic". The trouble I'm running into is that "organic" would require design skills that I don't have. (I'm not an artist and can't sketch or draw to save my life.) At the end of the day, I'd love the logo to be organic but I just don't think I could pull it off well...

    Thanks for your comments.
     
  5. macrumors Core

    #5
    It looks like the logo to a dodgy Black Sabbath covers band to me.
    Which I guess isn't the impression wanted this time round...
     
  6. macrumors 6502a

    MacLadybug

    #6
    It just needs a little tweaking...

    Just make the "u" lowercase and keep the "t" larger... or maybe try it with the "t" in red. Try it larger and the same size and see which is better. I think the word is a good choice. You're on the right track just keep tweaking.
     
  7. macrumors member

    #7
    HAHA Well, you know... Heavy Metal for Jesus... :) But seriously, does anyone have suggestions of another route to go that would allow me to create a good logo even though I'm not a GREAT artist?
     
  8. macrumors member

    #8
    Something more organic

    Here's another logo that I think leans more to the organic side rather than the "earthy" side.

    Feedback and constructive criticism much appreciated.

    Mat
     

    Attached Files:

  9. macrumors 68040

    Designer Dale

    #9
    I like the original with a little more attention to typography issues like kerning. The color in the second is nice, but using all lower case loses the symbolism that you are looking to convey. Maybe work a little with the first using the color combo you came up for the second. Maybe black for the U and T and your earth green for the rest. Looks nice. Keep working on it.

    Local Christian groups are leaning toward non-traditional means to attract young folks. A Church in my area calls itself GODZ GANG (caps intended). They have a huge black jacked-up truck with that all over it.

    Thanks for including the font with your post.

    Dale
     
  10. macrumors 6502a

    DELLsFan

    #10
    I like the original design ... with maybe a smaller U ... and using the green in your second design. Perhaps add some embellishments to the t / cross or make it larger?

    Good Luck!
     
  11. macrumors member

    #11
    Two updated versions

    Thanks for all your input thus far. I've taken many suggestions into account and here are two updated logos.

    Mat
     

    Attached Files:

  12. macrumors 6502a

    #12
    I am sorry but I get a dead or cemetery feel from either logo design. I think you would want a more 'heavenly' feel and/or colors?

    Font is too heavy handed which does not help your idea of the cross.
     
  13. macrumors regular

    #13
    +1

    I get what you're going for but I think the only way it would feel natural without seeming like a graveyard undead type thing would be to have some sort of tree or other thing thrown in there, I don't know if you will be able to do it with only a font.
     
  14. macrumors 6502a

    ktbubster

    #14
    Font: SF Florencesans Black

    It's a free font that I got from... well one of the free font sites. The T already looks like a cross, so I immediately thought of it when you posted this thread.

    If you want to go the tree route, this is one of the many sites you can get free vector trees from if needed.

    All of that might help you. I did some samples really quickly combining your ideas. The font is shown plain there, but I used the Effect > Stylize > Scribble feature in illustrator and played around with it a bit.

    [​IMG]

    Good luck and keep us updated!
     
  15. macrumors 68020

    Macky-Mac

    #15
    I think ktbubster has a good suggestion in having the "cross" start well below the rest of the word as that breaks down the impression that it's a grave marker sticking up out of the "earth"......make it clear it's a cross and not just another font will help
     
  16. macrumors 6502

    TJRiver

    #16
    You have the "lipstick on a pig" problem. No amount of typeface and font and graphic work is going to change that fact that the name of the group just doesn't work. :(
     
  17. macrumors 65816

    MarkCollette

    #17
    I like the first post's graphic, particularly because of the embedded "U near t (Jesus)" message. But, I think it could benefit from ktbubster's aspect of making the T go lower than the other characters, by a little bit, which makes it stand out more as a cross.
     
  18. macrumors 6502a

    MacLadybug

    #18
    Just an idea...

    I know this isn't good, but maybe it will get your creativity going in a different direction:
    unearth.gif
     
  19. macrumors member

    #19
    Not to be rude but I really don't think the T has to be a cross at all. I think it's cheesy. I like the second idea the best so far. It's fairly simple and it doesn't scream "look, I'm a youth group logo". Not to mention that Unearth is also the name of a hardcore/metal band? maybe something to consider.
     
  20. macrumors member

    #20
    I like this one the best so far.
     
  21. macrumors 68040

    IgnatiusTheKing

    #21
    My advice is to take this one, throw out the "t" and replace it with a hand-drawn cross (don't worry if you "can't" draw...that might actually be better in this case).
     
  22. macrumors 68040

    Sdashiki

    #22
    Yea? What does UNEARTH (the digging of something up) have to do at all with a christian youth group?

    Whatever the reasoning behind the name should almost dictate the style of the logo.

    Having it look "Christ-like" should be secondary to the meaning of the word, and should go hand in hand if there was any real thought to the name in the first place.
     
  23. Moderator emeritus

    mkrishnan

    #23
    A concern I'd raise about that one (and also most of ktbubster's ones) is that they all look a lot like environmental activism logos. If I saw that logo, I would assume it was for some kind of environmental group, and I would probably be confused about what it actually is and why it uses the logo. Perhaps with a few of them, I'd think it was a Christian pro-environment group (maybe trying to reverse the image of the church as being opposed to efforts to improve the planet). But all the brown/blue/green ones, especially given the name itself, say environmental action to me....
     
  24. macrumors member

    #24
    As some have said, I think it may come back to the name. Once you identify the point of what you are trying to say, it will be a lot easier to communicate that message. So what exactly is the point of "Unearth"?
     
  25. macrumors member

    #25
    Thanks ktbubster. I'm going to PM you about a few of the logos that I really like.

    Sdashiki: Our group is focused on recovering and re-examining our faith as young adults, many of us long removed from the church of our youth. As we threw around metaphors to describe this journey of rediscovery, we thought of our faith as the systems below the surface of our lives. For many of us in the group, it was going to take some digging and discovering, thus the idea of "unearth"ing our faiths.

    Thanks for all the input. I really appreciate it.

    Mat
     

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