Coke "were ahead of the curve with the introduction of Myco...

Discussion in ' News Discussion' started by MacBytes, Jun 17, 2004.

  1. macrumors bot

    Jul 5, 2003
  2. macrumors 6502


    Jul 9, 2002
    Los Angeles
    Ahead ?

    Ahead of the curve ? :rolleyes:
    They will soon be far behind iTunes...
  3. macrumors 6502a


    Feb 18, 2004
    big wow coke. 500K songs in 2 months. I bet will sell more in one week. Next week, or two, apple will annouce how many songs were sold so far.

    coke ... you're only ahead of the curve because you started earlier. Apple will blow you out of the water.
  4. macrumors regular

    Nov 6, 2003
    Guildford, Surrey, UK

    Like Coke did anything other than put marketing muscle behind a pre-existing catalog and infrastructure (assembled and run by OD2) based on someone else's second-rate technology.

    500,000 songs in sixty days (which is under 8500 songs/day) is probably no better than Rhapsody or Pressplay in the time before iTunes, and for Coke to try to create the impression that it has pioneered a viable marketplace for iTunes is delusional to the point of fraud.

    And before Coca-Cola (and their occasionally quite rabid supporters) get upset about the word 'fraud', all I'm going to say is…

    Read This
  5. macrumors 6502a

    Sep 27, 2003
    who's to say we aren't rabid supporters of Apple? :D
  6. macrumors 6502a


    Nov 21, 2002
    Dane in L.A.
    The story mentions "Radiohead", is that a store with the same name as the band ? Or the bands own store ?

    This is funny too:
    Peter Jamieson, chairman of the British Phonographic Industry, said: "The success of demonstrates that people are adopting legal downloading in the UK. Accessing music through legal downloading is a major part of the future of music."
    I guess he'll real surprised when Apple rules UK.
  7. macrumors 6502

    Mar 4, 2003
    NC, USA

    Really? I was pretty sure we did that a year ago and pretty much proved that already.
  8. macrumors member

    May 22, 2003
    They didn't sell the songs

    Wait a second - they <em>sold</em> 500,000 songs? I was under the impression that:

    You buy a bottle of Coke.
    It has a code on the bottle.
    You enter it in.
    You get a song.

    So they didn't "sell" 500,000 songs - they included it with the purchase of a sugar flavored water beverage! Where's the profit margin? There isn't - they're using this as an advertising system.
  9. macrumors 6502a


    Jun 2, 2004
    Coke spokesman Rafael McDonnell
    Yea, they may have came out 6 months earlier than itunes. But they probably gave 450k out of 500K of those songs away. So my question is, ahead of what curve? Are they using the Pepsi/itunes flop as the gauge. If so, they'll soon crash and burn and be left on the side of the road.
    Kinda like roadkill. :D

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