Competion closed: Need a logo, best wins an ipod video!

Discussion in 'Design and Graphics' started by AndyClarke, Jun 22, 2007.

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  1. macrumors regular

    AndyClarke

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    #1










    We are opening a small Apple dedicated store in Surrey, UK and decided to run a competition to find a suitable logo. The best design will win an 80GB iPod Video or an Apple TV.

    Below are some of the terms and conditions of this competition which will run until Sunday 1st July.

    Eventual copyright of work - The winning art work will be owned by Coredelia Ltd once the winner has been chosen and received the prize

    Specifically what kind of iPod (cash/iTunes/Amazon vouchers instead as a substitute if the owner has an iPod) and how it will be delivered. - The winning logo designer will receive a brand new packaged 80GB Ipod video in either black or white. If you have once of these then an Apple TV can be sent in it's place. If you have both then the cash equivalent will be sent via Paypal. The prize will be sent out via UPS or other courier that will deliver to your country within 14 days of competition end.

    Open to all nationalities? - Yes, anyone can enter from any country that I can deliver too.

    Closing date for entries. - Sunday 1st July.

    What happens in the case of disputes? - I don't see how this will be a problem as the logo will not be owned until the winner has received and is happy with there prize. At which time the logo will become the property of Coredelia Ltd.

    On Monday 2nd July we will shortlist the entries with the help of Macrumors members. I will try and set up some sort of ‘poll’ to help select the top six logos a winner will then be chosen from these six. I hope this helps to make things a little clearer but I am happy to answer any other questions anyone might have.

    Thanks and good luck.
     
  2. macrumors 65816

    anim8or

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    #2
    core logo.......

    Here's is a logo.... see what you think.....

    I think an apple CORE would be good.... im assuming that is where you got the idea for core from?
     

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  3. Moderator emeritus

    Joined:
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    #3
    Can I suggest that you firm up and make clear what the rules of your competition are, as in:

    Eventual copyright of work
    Specifically what kind of iPod (cash/iTunes/Amazon vouchers instead as a substitute if the owner has an iPod) and how it will be delivered.
    Open to all nationalities?
    Closing date for entries.
    What happens in the case of disputes?
    etc.

    No disrepect intended, but some guarantee of payment apart from your word, would be a sign of faith. You don't have a long history on this board and no-one wants to see someone not paid for their work.

    It may pay to review the rules for various similar art and design competitions... and it also may be useful and attract thread interest if forum members could help with the shortlisting.

    Also, it would help to define a brief for the logo. Do you need something for print, fax, word documents and web? What size and format does the master artwork have to be? Does it have to contain the word Core? Is there a corporate font?
     
  4. macrumors 65816

    anim8or

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    #4
    its cool....

    it ok because digital copyrights say that once an image has been commited to screen, saved to file etc the original has complete copyright... should any image be used without the creator's knowledge the original file will have a digital time stamp so the 'copyright theft' would be an easy court battle......

    As the competition is for a retail outlet it would not be too hard to track it down......
     
  5. macrumors 68020

    killerrobot

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    #5
    Not trying to spam, but if you're looking for a designer, Paperbirdie Design is probably the best graphic designer I've come across. She's designed stuff for me before and it was great. Send her an e-mail if you like her examples.
     
  6. macrumors 68020

    dogbone

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    #6
    @killerrobot
    "Not trying to spam..."

    Okaaaaaay. :)
     
  7. macrumors 68020

    AdeFowler

    Joined:
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    #7
    I like the core logo a lot, but a couple of thoughts:

    1. As a seller of computer equipment and peripherals in general, is it a good idea to alienate 95% of your audience by aligning yourself with Apple to such an extent?
    2. Be very very careful how you use or adapt Apple's logo. Their brand guidelines are very clear and it would be a shame to spend money on signwriting and printing, to then be told to change it.

    Just my 2 pence ;)
     
  8. macrumors G3

    iMeowbot

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  9. macrumors 68020

    killerrobot

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    #9
    So everyone that asks about RAM shouldn't be sent a link to OWC? Or anyone that asks about Apple accessories shouldn't be sent a link either? :rolleyes: Just giving advice based on personal experience like everyone else.
     
  10. macrumors 68020

    dogbone

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    #10
    OP, What sort of image are you trying to project? Also, are you having any second thoughts about the name?

    @killerrobot...

    No worries.
     
  11. thread starter macrumors regular

    AndyClarke

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    #11
    Thank you for your reply and you are of course correct. I was not sure how formal or informal this post would need to be.

    Eventual copyright of work - The winning art work will be owned by Coredelia once the winner has been chosen and received the prize

    Specifically what kind of iPod (cash/iTunes/Amazon vouchers instead as a substitute if the owner has an iPod) and how it will be delivered. - The winning logo designer will receive a brand new packaged 80GB Ipod video in either black or white. If you have once of these then an Apple TV can be sent in it's place. If you have both then the cash equivalent will be sent via Paypal. The prize will be sent out via UPS or other courier that will deliver to your country within 14 days of competition end.

    Open to all nationalities? - Yes, anyone can enter from any country that I can deliver too.

    Closing date for entries. - No closing date. This can run until we have a logo in place.

    What happens in the case of disputes? - I don't see how this will be a problem as the logo will not be owned until the winner has received and is happy with there prize. At which time the logo will become the property of Coredelia.

    I hope this helps to make things a little clearer but I am happy to answer any other questions anyone might have.

    any ideas on Logo delivery to me would be a appreciated.

    Thanks and good luck

    Andrew

    I am open to all advise and ideas, trading name will be CORE. As an accountant my creative skills are very limited to say the least so I would welcome any ideas. We will also need a home page designed but please email me if your interested in that work.
     
  12. macrumors 68020

    dogbone

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    #12
    @AndyClarke

    I'm still a bit confused about the CORE and Coredelia thing. So the shopfront will have signage that says 'Core'? is that right. Is Coredelia supposed to be in the logo somehow?

    Will there be a catchline associated with the logo. Also is the logo to be all caps or all lc or c+lc. In other words is core meant to look like a word or like an acronym.
     
  13. macrumors 68020

    killerrobot

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    #13
    From previous experience (@dogbone <wink>) you might not want to be so open. It might take a while for designers to get close to something you like.

    You might want to perhaps mention colors your like, fonts you like or give examples of logos you do like. I know you think your creative skills are limited, but I'm sure your know what catches your attention in the marketing world and what you like.

    Just some advice because without any of that (I know you want to keep an open mind) and only a Store name, you're going to get many posts that are far away from your likes and it's going to waste a lot of people's time (your's included.)
     
  14. thread starter macrumors regular

    AndyClarke

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    #14
    Sorry for the confusion. Coredlia is the official company name. CORE will be the trading name. So the store from and website etc will have the word CORE and not COREDELIA displayed. CORE is a word and not an acronym.

    The store is going to be black and white using glossy white and black with matt silver. So I guess the logo should run along these lines. The logo will also need to be printed onto bags, the website and staff T-Shirts etc.

    If you need further info then please just ask?

    Thanks again.

    I tried to give you some direction in the post above but I would like to see the word CORE in some shape or form as the Apple logo would not easily identify with our company if that makes sense. Having said that it would be nice to have a graphical logo to complement the CORE logo. Does that make sense?
     
  15. macrumors 68020

    dogbone

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    #15
    @AndyClarke

    OK, that's good info. One final question, (from me anyway), do you mind if CORE, is written as Core or core or must it alway be in caps or does the designer have complete freedom in this respect? And is there a slogan that will go with the logo, because if there is one doesn't want to tack it on later.
     
  16. thread starter macrumors regular

    AndyClarke

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    #16
    Designer has complete freedom in that respect :)
     
  17. macrumors 65816

    anim8or

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    #17
    Thoughts.....

    Have you any thoughts on the logo is mocked up?

    This was done literally in a few mins......

    Are you wanting a logo associated with apple? Are you going to be an official apple reseller....?

    Any comments would be great.

    I have just finished my final year studying visual communication, specialising in animation, at Edinburgh College of Art. I have a great interest in graphic design so would love to do this logo for you.... also an appleTV would be great.... i already have an abundance of ipods...... :)

    Let me know if i can improve or change my first mockup to suit you.....

    ...i know you are open to anyone to win this but i gonna try pretty hard!!!!
     
  18. thread starter macrumors regular

    AndyClarke

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    #18
    Thanks for your logo and the post. We are going to be an official Apple premium reseller. But we don't want our logo to be to similar to the Apple logo. We need our own identity to complement the official Apple branding rather than us being an extension of it. We will also be selling to local schools and really pushing for Mac's to be used in local education establishments so we need to look profesional in that regard.

    Whilst I really like your logo I don't think it would satisfy all of the above. But keep trying as it is a great logo and relates to both Apple and CORE in one design.

    :)
     
  19. macrumors 68020

    dogbone

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    #19
    @AndyClarke

    Is there a slogan that will be associated with the logo? Do you have one or do you want one. From what you have described so far I would assume that you would prefer a more minimalist approach, but I thought I'd check.
     
  20. macrumors G3

    iMeowbot

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    #20
    AndyClarke, it would be a good idea to edit your first post, and paste in the additional details and clarifications you supplied later in the thread.
     
  21. thread starter macrumors regular

    AndyClarke

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    #21
    No slogan so far but if you have one to complement a design then it would be used.

    Although for the iphone we would probably go for something like:

    I text I surf iphone

    Gives you an idea of my taste lol
     
  22. macrumors 65816

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    #22
    Now I wonder why you came to a forum to get a corp identity designed. Have you checked out any companies that specialise in it per chance.

    To be completely honest with all the people considering entering, corporate identity (ie the logo etc) and the signing over of the copyright can cost several thousand pounds (and thats just the little companies). Take for example the london 2012 olympic logo, it cost £40,000 so £200 for a company logo etc is how can I put it rather cheap.

    Surfice to say, I would consider it if the op/company was prepared to add another zero to make it 2k (or a macbook pro say) but for £200 its a little different.
     
  23. thread starter macrumors regular

    AndyClarke

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    #23
    I would love for forum members to have a say in the shortlist. How would I go about this?

    The logo would be used for print, fax, web, bags, t-shirts etc. It does not have to contain the word CORE but just relate to it in someway. The corporate font will be chosen to complement the design. Our retail software LIGHTSPEED2 requires a logo of 192x192 but the all other uses are flexible.

    Thanks for the excellent questions.
     
  24. macrumors 65816

    anim8or

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    #24
    to leviG

    give the guy a break.....

    most companies design their own logo or employ someone to do so......

    this way the company can get their logo for a nice price, something that suits both parties.....

    their doesnt have to be any copyright issues involved here.... unless the final design is used without the designers permission.

    example... say you have a friend design you a logo for your business/store/etc do you go into a long legal cycle of who owns what or do you give him/her a gift and agree that the company can use the logo and own its copyright should it need to raise the issue in a proper legal battle...
     
  25. thread starter macrumors regular

    AndyClarke

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    #25
    I am happy to go to a large company and indeed I have one that I can use. However I am happy to give a young budding designer a chance to add a company to their portfolio and to get something in return. There is nothing to say that by paying £2000 I will get a better design than one from a student for less money. Besides your prices seem rather inflated as I am not running the Olympics and my market research suggests that most established designers charge £350-£500 for a logo.

    I am not forcing people to enter it is there choice if they feel the prize is not worth the work then please don't enter or post a message saying so.

    Thanks :)
     
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