Components for Apple Television Set Reportedly 'Starting to Move in Small Quantities'

Discussion in ' News Discussion' started by MacRumors, Mar 13, 2012.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Last month, Piper Jaffray analyst Gene Munster, who has long been a proponent of an Apple television set, reported that Apple was investigating components for just such a product, contacting suppliers to learn about the capabilities of their various offerings.

    As shared by Business Insider, a new report from Jefferies & Co. analyst Peter Misek claims that things have now moved a step further, with his recent visit to Asia yielding reports of "small quantities" of various components being shipped to Apple's television display panel partners. Misek expects that commercial production of an Apple television set will begin in May or June, with a launch coming sometime in the fourth quarter of this year.
    Despite resistance from content providers, Apple has also been rumored to be pressing ahead to develop a subscription TV service for launch by the end of the year, in line with predictions for the launch of the television set itself.

    In his report today, Misek has also raised his price target for Apple's stock from $599 to $699, boosting his iPhone sales prediction for the current quarter by over 5 million to 33.2 million units.

    Article Link: Components for Apple Television Set Reportedly 'Starting to Move in Small Quantities'
  2. basesloaded190 macrumors 68030


    Oct 16, 2007
    Same story, different day. Although I am in the camp of not believing that this will happen I am always curious what Apple could possible do with this.
  3. whawhat macrumors 6502

    Jun 9, 2006
    Much like a smaller iPad, I'll believe this when I see it...
  4. kolax macrumors G3


    Mar 20, 2007
    I'm not a huge fan of the new Apple TV's interface - looks too busy, and is using iOS's stack of static icons.

    Something Plex like would be nice. I really hope that isn't what the GUI for the Apple Television will end up like..
  5. kristoffer4 macrumors 6502a


    Jan 17, 2006
  6. cvaldes macrumors 68040

    Dec 14, 2006
    somewhere else
    Remember that story about Apple new hires working on fake products?

    "Excellent work, guys! You've passed our entrance exam and now you can work on a real product, :apple:TV."

  7. Inakto macrumors regular

    Oct 29, 2007
    Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9B179 Safari/7534.48.3)

    Something tells me the apple tv set will be a "major dissappointment" yet go on to sell millions and change the industry.
  8. Darbyothrill macrumors newbie

    Mar 13, 2012
  9. deannnnn macrumors 68000


    Jun 4, 2007
    New York City & South Florida
    And what would you watch on your Retina TV?
  10. newdeal macrumors 68020

    Oct 21, 2009
    Wirelessly posted (Opera/9.80 (Android; Opera Mini/6.5.27452/27.1324; U; en) Presto/2.8.119 Version/11.10)

    Evert tv made is already a retina tv. viewing distances of 10 feet and even a 480p is retina on a 42" screen lol.
  11. johngordon macrumors 65816

    Apr 19, 2004
    If I'd known anything about any of this three years ago, I'd have blown my entire redundancy check ($40k) on Apple shares. Bugger.
  12. Rogifan macrumors P6


    Nov 14, 2011
    Huh? The article says Q4 launch.
  13. Yvan256 macrumors 601


    Jul 5, 2004
    Whatever Apple does with a supposed TV set, as long as they keep offering the small :apple:TV box for nearly the same functionality then I don't care.
  14. cxny macrumors 6502

    Jan 13, 2004
    New York
    Unless Apple thinks it can reinvent the TV this is not going to happen. Oh wait, this is Apple.
  15. troop231 macrumors 603

    Jan 20, 2010
    It's going to be hard for Apple to make sure these TV sets don't get leaked (if they are even going to build a TV) TVs will be much harder to keep private. I hope to see some good parts leaks in the next few months :)
  16. M-O macrumors 6502a


    Mar 15, 2011
    i agree. i prefer the previous UI, however if they are doing this to lay groundwork for an App Store all is forgiven.
  17. terraphantm macrumors 68040

    Jun 27, 2009
    1080p is probably "retina" for most sizes at the distances that most people watch from.
  18. igazza macrumors 6502a


    Aug 7, 2007
    never to late to buy shares. in 3 more years they could be 1500 :)
  19. Shaun, UK macrumors 68030

    Mar 23, 2006
    That would suggest to me they're still in the prototyping stage of development.

    It's just too many products in one year: iPad 3, iPhone 5, new design MacBooks, new 7" device, etc. Apple doesn't tend to operate like that.

    I still think the Apple TV will launch in 2013 once they've got all the content deals in place.
  20. thelonelylimo macrumors 6502


    Oct 23, 2010
    Columbus, Ohio
  21. Shaun, UK macrumors 68030

    Mar 23, 2006
    If you look at the history of tech shares they tend to only move forward like this while a company is experiencing rapid growth and is white hot. However the bigger Apple gets the harder it will be to maintain 50% sales/profits growth every quarter and things will inevitably start to level off.

    Institutional investors are always weary of investing too much in tech companies because they know from past experience that today’s star can become tomorrow’s fallen star. All it takes is a technology shift, someone to invent something that changes the whole landscape, the iPhone to lose its shine for whatever reason and Apple's shares would come tumbling back down again. It happened to Cisco. It happened to Microsoft.

    So to cut a long story short the institutional investors are simply not going to let the shares get that high because that would be to expose themselves to catastrophic risks if anything unforeseen happened IMHO.
  22. CrAkD macrumors 68040


    Feb 15, 2010
    Boston, MA
    I'm scared. I have a fairly new $2000 58" plasma. If apple releases this thing this year and it's amazing........I may get thrown out of the house for buying this thing. Haha.
  23. Shaun, UK macrumors 68030

    Mar 23, 2006
    They say that every year.
  24. Avatar74 macrumors 65816


    Feb 5, 2007
    So the company's market capitalization would be equal to the GDP of the entire United States? I can totally see how a $100-$150 billion a year company is totally worth that price.

  25. Rogifan macrumors P6


    Nov 14, 2011
    That's assuming they get content deals. Though I can't see them releasing a TB set unless they have something to offer other than the current Apple TV.

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