Creative launches UK iPod price war

Discussion in 'iPod' started by Stella, Apr 12, 2006.

  1. macrumors 603

    Stella

    Joined:
    Apr 21, 2003
    Location:
    Canada
    #1
    http://www.macworld.co.uk/news/index.cfm?RSS&NewsID=14337

    Creative launches UK iPod price war
    By Jonny Evans


    Creative has launched a full-scale attack on Apple's iPod marketshare in the UK, aggressively slashing prices across its product range.


    The company has cut prices significantly, and its announcement of the discounts clearly referenced Apple as its main market competitor.


    The 8GB Zen MicroPhoto now costs £149.99 (from £179.99). "This is £30 cheaper than the iPod nano," Creative claimed.


    The company has also slashed prices on its Creative Zen Nano Plus range of flash-based MP3 players. "Now the same price as Apple's 'random' flash offering", the company declared. These products now start at £34.99 (for the 256MB version).


    The Apple competitor recently revealed an operating loss of about $55-$65 million for the three months ended March 31. Revenues for the quarter came in at "about $220-$230 million", the company said, compared to $333.8 million in the same period a year earlier. Its stock currently trades at $6.26.


    Creative sold over eight million music players in 2005 - but clearly hopes to profit from its newly announced pitch on price.
     
  2. Moderator emeritus

    Joined:
    Jul 4, 2004
    #2
    They've got an uphill struggle for mindshare.

    An informal straw poll around the building where I work -- conducted by wandering around and being nosy a couple of days ago -- reveals a surprising number of iPod Nanos. A few Shuffles and about half a dozen proper iPods.

    One Sony thing on a lanyard but didn't see one Creative player anywhere.
     
  3. macrumors Penryn

    rdowns

    Joined:
    Jul 11, 2003
    #3
    They recently announced huge losses so now they cut prices. I guess they'll make it up on volume. :rolleyes:

    "The company projects an operating loss of $55 million to $65 million on revenue ranging from $220 million to $230 million. "- From last week
     
  4. thread starter macrumors 603

    Stella

    Joined:
    Apr 21, 2003
    Location:
    Canada
    #4
    Oops, didn't realise this had already been posted on macbytes!
     
  5. macrumors newbie

    Joined:
    Apr 12, 2006
    #5
    no matter how low they go they will never beat apple
     
  6. macrumors 6502a

    Joined:
    Apr 4, 2006
    Location:
    sydney
    #6
    Didn't creative have an mp3 player out before the ipod or was it rio?
     
  7. macrumors 68030

    Piarco

    Joined:
    Jun 24, 2004
    Location:
    Londinium
    #7
    I think they did - and it was frackin' huge! same shape as a ye olde CD player, but nearly twice as thick. Can't remember the capacity though...
     
  8. macrumors 68000

    student_trap

    Joined:
    Mar 14, 2005
    Location:
    'Ol Smokey, UK
    #8
    wasn't it the mp3 CD based creative "jukebox"? i think a friend of mine had one
     
  9. macrumors 68030

    Piarco

    Joined:
    Jun 24, 2004
    Location:
    Londinium
    #9
    That sounds spot on mate - be interesting to know what their first capacity was... couldn't have been more than 5GB...
     
  10. macrumors G4

    Eraserhead

    Joined:
    Nov 3, 2005
    Location:
    UK
    #10
    I think it was as it had a 3.5" drive (i guess, those things are huge) I think it was 20GB.
     

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