Critique my Logo Design

Discussion in 'Design and Graphics' started by bluetooth, Feb 24, 2012.

  1. bluetooth, Feb 24, 2012
    Last edited: Mar 26, 2012

    macrumors 6502a

    bluetooth

    Joined:
    May 1, 2007
    Location:
    Toronto
    #1
    Hi, working on some initial concepts from some sketches I did for a company logo. The company is <removed>.

    They want something fairly simple yet sophisticated, something that says <removed> at first glance.

    Let me know your thoughts, what you like and what you don't.

    All comments welcome and appreciated.

    Thanks!

    EDIT: Images removed.

    Thanks a lot everyone for all the feedback and comments, some very good points were made, both technical and constructive. I am going to work on doing some refinements et.


    Thanks again!
     
  2. macrumors 6502

    rowley

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    Dec 16, 2008
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    London, UK
    #2
    I'd go for 3 or 7
     
  3. macrumors Core

    miles01110

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    #3
    I like #3.
     
  4. thread starter macrumors 6502a

    bluetooth

    Joined:
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    #4
    Thanks. Yeah, I like 3, 7 and also 8 at first glance.

    Cheers,
     
  5. bluetooth, Feb 24, 2012
    Last edited: Mar 26, 2012

    thread starter macrumors 6502a

    bluetooth

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    #5
    <removed>

    <removed> is just a place holder for now depending on which designs I take further, refine and present to the company et.

    EDIT: Image removed.
     
  6. bluetooth, Feb 24, 2012
    Last edited: Mar 26, 2012

    thread starter macrumors 6502a

    bluetooth

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    #6
    Initial <removed> (still rough).

    EDIT: Image removed.
     
  7. macrumors demi-god

    ChristianJapan

    Joined:
    May 10, 2010
    Location:
    日本
    #7
    3, 7, 1, 9

    In 7 the molecules a bit too big

    The one with the single atom might be misleading :confused:
     
  8. thread starter macrumors 6502a

    bluetooth

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    #8
    Yeah, that is a good point about the single atom...thanks for the feedback.
     
  9. macrumors member

    Joined:
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    Location:
    UK
    #9
    3 for me also. Although I wonder what it would look like with flat colour molecules, thinking ahead to a wider use of the logo such as embroideries on uniforms/overalls etc where the radial gradient might be tricky to reproduce?

    Very nice by the way.

    Cheers
    D
     
  10. thread starter macrumors 6502a

    bluetooth

    Joined:
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    #10
    Thanks. That's a good point too regarding the molecules and embroidery. Could possibly do a variation with flat molecules.
     
  11. macrumors 6502a

    opeter

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    Slovenia (EU)
    #11
    Show us the monochrome or better the black-white version of the logos ...
     
  12. macrumors 68030

    Arran

    Joined:
    Mar 7, 2008
    Location:
    Atlanta, USA
    #12
    My initial reaction FWIW:
    1. Really like. Screams chemical. Looks very clean on the box. My fav.
    2,3. Solid variations on 1.
    4,11,12. Nuclear energy, atom bomb, Einstein.
    5,6. Clever, perhaps too.
    7. Balloons, kids party!
    8, 9, 10. Graphics tacked on uncomfortably. Weak.

    All in, some great ideas to get started.

    Sad to see no conical flasks! Granted, they're a bit mad-scientist-y. :)




    Yeah, I was a bit worried about how 1 would photocopy. No capitals to break up the words. Maybe 2 and 3 would be more resilient?
     
  13. macrumors member

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    In my cubicle somewhere in this rat maze
    #13
    I like 3 and 6. Some of these I think the gray may be too light and might not reproduce as well as you think. Also, some of them have very tiny and thin lines that when scaled down will get lost in printing. I like how you handled number 6 with a periodic table element look, although I am not sure it would be the best because of the capital R and lowercase c, even though that is how element abbreviations look. So I would go with 3, just be aware of how light you go with the gray.
     
  14. bluetooth, Feb 24, 2012
    Last edited: Mar 26, 2012

    thread starter macrumors 6502a

    bluetooth

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    #14
    Great, thanks for the feedback guys, this is what I was looking for, all very good points.

    Cheers,

    ----------

    Thanks for the feedback.
     
  15. macrumors demi-god

    ChristianJapan

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    Location:
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    #15
    5 and 6 looks like Adobe with its program boxes ... Wouldn't use that

    If you make 6 with the style from 3 and capitalized RC in the box it might work.
     
  16. bluetooth, Feb 24, 2012
    Last edited: Mar 26, 2012

    thread starter macrumors 6502a

    bluetooth

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    #16
    <removed>
     
  17. macrumors 6502

    Blue Fox

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    Apr 13, 2009
    #17
    #4 and #12 are the ones that immediately caught my eye. Being a graphic artist myself, I try not to over think things when critiquing others' work. I just glance at them and pick the ones that immediately catch my eye as "pleasing". :D
     
  18. thread starter macrumors 6502a

    bluetooth

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    #18
    Thanks for the feedback, that's a good way of looking at it! :cool:
     
  19. macrumors 6502

    ComputersaysNo

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    Apr 15, 2010
    Location:
    Amsterdam
    #19
    I like the ones like this: RaxusChemicals better, as Raxuschemicals could be read internationally as Raxu schemicals. Just a thought, carry on :)
     
  20. macrumors 68040

    Apple OC

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    Hogtown
    #20
    lol ... schemicals? ... IMO #3
     
  21. macrumors 68000

    Joined:
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    Location:
    Edinburgh, Scotland
    #21
    Honestly, I think #5. It's the most straightforward and visually appealing concept for me. It will also work out best in black and white and can be easily adapted to work with different colours and platforms. I like it better than #6 because of the integration with the whole name (RaxusChemicals), but #6 gives you the advantage of making the Rc in a box a standalone logo without having to use the whole name. Also, in the case of making iPhone/Android apps or favicons, the square works well and is easy to adapt.
     
  22. thread starter macrumors 6502a

    bluetooth

    Joined:
    May 1, 2007
    Location:
    Toronto
    #22
    Thanks a lot everyone for all the feedback and comments, some very good points were made and I am going to work on doing some refinements et.

    Thanks again!
     
  23. macrumors 6502

    Joined:
    Feb 17, 2010
    #23
    I just threw-up in my mouth, when I read "Arial"

    Does this client hate you very much?
     
  24. bluetooth, Feb 27, 2012
    Last edited: Mar 26, 2012

    thread starter macrumors 6502a

    bluetooth

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    #24
    Well, you know how it goes sometimes.
     
  25. macrumors 68030

    Arran

    Joined:
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    Location:
    Atlanta, USA
    #25
    Thanks for the update. Great fun watching it come to fruition.

    Nice work, BTW: Looks really solid. I hope they paid you a boatload of money.
     

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