critique of new logo

Discussion in 'Design and Graphics' started by emdotdee, Nov 15, 2006.

  1. macrumors regular

    emdotdee

    Joined:
    Nov 6, 2003
    Location:
    Widnes, Cheshire, England.
    #1
    For a while now i've wanted a logo for my websites/blogs but haven't been able to think up anything. tonight i got a flash of inspiration and decided to do it in photoshop straight away.

    anyway, here it is, well, a few slight variations to see what the pros and non pros think.

    [​IMG]
    original version
    [​IMG]
    added my name, i think thats important so people can get the reference to my initials.
    [​IMG]
    added 'emdotdee' how its supposed to be said (i'd like this to be written photically but i don't have a good font or person to translate it for me)
    [​IMG]
    got rid of the vertical line in the 'D' to see if it changed the balance at all.

    i would love some opinions.
     
  2. macrumors 68040

    decksnap

    Joined:
    Apr 11, 2003
    #2
    It really just reads as 'Emdee' to me. Not sure if that's ok or not.

    First thought- why are you using photoshop to create this? You really should be in Illustrator.

    It appears to be some sort of stretched Century Gothic? Not a big fan of stretching type.
     
  3. thread starter macrumors regular

    emdotdee

    Joined:
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    Location:
    Widnes, Cheshire, England.
    #3
    i used photoshop because i had it open, this is just a very quick version and i don't have illustrator yet.

    the font is called STHeiti and i've changed it to about 70% of its height which is probably why it looks stretched.

    also, i've included the word "emdotdee" for exactly the reason you stated (that it just looks like emdee) although, that's not a big problem to me because "emdee" would still result in my initials being pronounced.

    just for the record, this is a very very quick version, if i get enough feedback then i will make changes accordingly, when i get enough time i will re-do the whole thing for a final version.
    thanks
     
  4. macrumors 68030

    srf4real

    Joined:
    Jul 25, 2006
    Location:
    paradise beach FL
    #4
    A non- professional opinion: Looks like em-dot is in the curl of a big wave and i like it... first impression was M D.:) could you just do without all the eeeees?
     
  5. thread starter macrumors regular

    emdotdee

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    Location:
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    #5
    like this??..
    [​IMG]
    maybe as a super simple version for watermarks but i prefer the eees for titles and such

    with an extra dot..
    [​IMG]
     
  6. macrumors 68030

    Benjamindaines

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    A religiously oppressed state
    #6
    Definitely get rid of the extra dot.
     
  7. thread starter macrumors regular

    emdotdee

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    #7
    ok, the extra dot will only be used when i add things such as .photo, .media and .elements etc
     
  8. macrumors 68040

    decksnap

    Joined:
    Apr 11, 2003
    #8
    I actually like the first one way better.

    I would think of at least trying it without stretching the type. Perhaps you haven't found the right font that gives you the look you are going for by stretching it.
     
  9. macrumors 68020

    dogbone

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    #9
    I think the plain MD without the em dee works best. I'm not sure how the dot is meant to work but if it is important maybe it can be put as 'DOT' reversed out of a solid bar, which could also be a stroke for the 'D'. I'm not too fond of the font.
     
  10. thread starter macrumors regular

    emdotdee

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    Location:
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    #10
    i'm not quite sure what you mean by the "reversing the DOT out of a solid bar"

    do you mean moving the dot and the 'm' to the left so that the dot goes where the vertical line of the D would be?
     
  11. macrumors 68020

    dogbone

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    #11
    What I meant was using the word 'DOT' (instead of an actual dot) in caps in white reversed out of a solid black bar. But it's probably not such a great idea.
     
  12. thread starter macrumors regular

    emdotdee

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    Location:
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    #12
    i unsquashed the font by 10%
    if i leave the heigh at 100% it looks too tall
    [​IMG]
    i've decided that the ee's have to be there but i like the idea of a smaller version like this..
    [​IMG]

    i also had a look through some fonts and couldn't find anything that matched until i got to this..
    [​IMG]
    simple version
    [​IMG]

    i like the second version but i think there's a bit too much going on.

    hmm, when i look at the first one i think there is too much dead space, maybe i will close things up a little.
     
  13. thread starter macrumors regular

    emdotdee

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    #13
    [​IMG]

    any comments?
     
  14. macrumors 68020

    dogbone

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    #14
    I like the 4th one on post #12. I'd like to see what the dot looks like moved inside the stroke of the 'D' at the bottom.
     
  15. thread starter macrumors regular

    emdotdee

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    #15
    [​IMG]

    [​IMG]

    it's starting to remind me of the commodore logo reversed.
     
  16. macrumors 65816

    wheezy

    Joined:
    Apr 7, 2005
    Location:
    Alpine, UT
    #16
    Good job on the Logo, I actually like the style, I think all the versions are looking pretty good, but honestly to me your first idea at the very top was best.

    As for making it in Photoshop/Illustrator, don't worry about that. Photoshop can do Vectors just like Illustrator does. What I would recommend doing is starting with the original type, and then converting the type to a vector shape (Layer>Type>Convert to shape) and then use your Path Selection & Direct Selection tools to do the adjustments. Having control over the individual points can give you a lot more control, and make it more fun. Funner. Whatever.
     
  17. macrumors 68020

    Macky-Mac

    Joined:
    May 18, 2004
    #17
    seems to me that if you have to put the "michael.dyer" above and "eemdotdee" below, then the logo isn't doing its job
     
  18. macrumors member

    vectormasked

    Joined:
    Sep 3, 2006
    Location:
    Somewhere in Canada
    #18
    To be honest when I look at this thing I think of sex products.

    Dildos, condoms, sex toys, oils and stuff... or it makes me think of torpedoes and missiles.

    With one of the other choices you had there it sort looks like a new racquet's brand that's trying too hard to copy "HEAD" just to barely make it into the business, and ending up with a weak brand that will be forgotten quite easily.

    I honestly think this logo needs a lot of work. It doesn't communicate anything to me really.

    Also, don't squash typefaces (fonts). This only destroys the shapes and ads an elements of "cheapness" to it.
    And try to do it in illustrator. Nothing stinks more than a logo done in photoshop. It will only affect the logo and its sharpness. Plus you won't really be able to reuse the logo (file) if you need it larger than its current size
     
  19. thread starter macrumors regular

    emdotdee

    Joined:
    Nov 6, 2003
    Location:
    Widnes, Cheshire, England.
    #19
    [​IMG]

    this is pretty much the final version, there will also be one with just the "m.D" and nothing else.

    i was also concerned about sexual references, but i thought that was because i went on b3ta.com too much. i think i've remedied the problem by not squashing the text.

    i also worried about the sports logo thing you mentioned and that is why i decided not to go with the sportier looking font.

    i'm still debating the use of the "michael.dyer" part (i think its important to have my name in there, but only when the main logo is big enough for it to be read), i'll scrap the extra "emdotdee" text though.


    as for the "it doesn't communicate anything to me", well all it needs to communticate is my name, or my initials which is think it does just fine.

    if people read it and think em dee or em dot dee then they've technically come to the same conclusion. extra titles for my photography or film etc can be added when appropriate.

    i know i've not changed the design very much from the original but i want to say thanks to the people who have commented.

    overall i am happy with the design and in the end, that is all that matters.
    bye d bye


    [sorry for any bad spelling, typos or sentences that don't make sense, i'm freezing cold and shaking like mad, gonna go to bed now]
     
  20. macrumors 68040

    decksnap

    Joined:
    Apr 11, 2003
    #20
    The text where you write out your name is entirely too small in proportion to the mark. What application WOULD you use the logo where that would be large enough to be visible? Lose the written out part.
     
  21. macrumors regular

    Joined:
    May 9, 2006
    Location:
    Waterford, New York
    #21
    yea

    keep emdotdee on there so people know
     
  22. SMM
    macrumors 65816

    SMM

    Joined:
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    Location:
    Tiger Mountain - WA State
    #22
    I think you should lose the dot - it draws too much attention to itself
     
  23. macrumors regular

    Joined:
    Oct 14, 2006
    #23
    please lose any notion of people referring to you as "em dot dee" because it's not an easy thing to say or remember.

    and as far as your logo... i'm digging the new blue one.
    lose the dot in the middle, but if and only if you think you have to keep it, center it more, the kerning is way off and hard on the eyes. also, the mD alone would catch my attention more than the entire spelled out version. remember, in logo design, simplicity is better.

    keep things scaleable. your name super small will NOT show up on a business card or other smaller stationary, and if you're making a logo for yourself, keep that in mind.


    other than that, you are progressing well. remember to never ever ever go to the computer straight from an idea ever again. sketch sketch sketch until you are absolutely sure you have some good ideas. then revise revise revise.

    sketch > figure out the best ones > get a critique> revise > computer > critique > revise > THEN decide on what you need.
     
  24. macrumors member

    vectormasked

    Joined:
    Sep 3, 2006
    Location:
    Somewhere in Canada
    #24
    Wrong. That is the thing that matters the less.
    What matters is that people can understand what the logo means.
    Communication is #1 by far.

    Anyway it is your logo and you will do whatever you want with it even if it's not effective at all. And well, good luck with it.
     
  25. macrumors member

    vectormasked

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    Sep 3, 2006
    Location:
    Somewhere in Canada
    #25
    Yeah.
     

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