Despite NBC's Return, Apple and NBC Still Disputing Claims

Discussion in ' News Discussion' started by MacRumors, Sep 11, 2008.

  1. macrumors bot


    Apr 12, 2001

    At the "Let's Rock" media event, Steve Jobs announced that NBC had returned to iTunes after being absent from the online store for almost a year. The removal of NBC shows from iTunes was the result of a very public dispute between the the two companies.

    Apple announced in August of 2007 that they would no longer be selling NBC television shows because NBC wanted "double the wholesale price" for each episode. NBC later disputed this claim by saying that they simply wanted flexible pricing. In the end, Apple and NBC were unable to come to an agreement until this week.

    After Tuesday's announcement, NBC executives claimed that Apple had conceded to its demands about pricing and packaging shows together. NBC is now offering some catalog titles for $0.99 as well as package deals that could offer customers a bulk discount. Apple's Eddie Cue, however, has since denied that these claims are true. According to Cue, lower prices have always been an option for networks.
    Cue also pointed out that the higher $2.99 price introduced on Tuesday is simply their standard price for High Definition content.

    Article Link
  2. macrumors 601


    May 29, 2005
    I guess we'll see what happens.. I don't see NBC going anywhere, though. Apple wants them.
  3. macrumors 68000


    Jan 30, 2005
    Greenville, NC
    Luckily for me, NBC has absolutely nothing interesting for me to watch. So they're disappearance months ago had no effect on me.
  4. macrumors 68040


    Oct 25, 2004
    Oh, brother. They sound like a couple of 3rd graders.
  5. macrumors 68040

    Jun 20, 2007
    Apple wants the content to be as cheap as possible. iTunes exists to sell Apple devices, not the other way around. I don't believe NBC on this.
  6. macrumors Core


    Feb 9, 2008
    San Jose (CA)
    It should be cheap in the first place. The shows are free on TV already, just charge for the bandwidth and the missing ads which does not add up to $1.99 in the first place. $.99 is definitely more suitable.
  7. macrumors 6502a

    Jul 18, 2008
    I'm curious to see some of your math worked out :D
  8. macrumors 6502a

    Sep 25, 2007
    Upstate NY
    Corporate America

    Just more GREEDY exec's padding there retirement and estates.

    I for one do NOT care if they pull the plug, they were NOT missed when they left before and there Hulu site is crap.

    Go ahead leave, and your leaving is going to effect my Mac, iPhone, iPod how? Oh I cant watch your shows on them , hmmm with Cable and Satellite , oh and lets not forget p2p and the newsgroups.

    Yea right you'll be a big loss.

    Suck it up exec's and go polish your imitation leather chairs with your boney little ass's
  9. macrumors 603


    The app store shows that "free" apps are distributed at Apple's own expense to "support the platform".

    Therefore I suggest NBC really spite Steve and offer all of their catalog of content ever broadcast for FREE.

    Expose Apple to a bandwidth clog. The ultimate revenge!

    I'm downloading the Bob Hope specials!

  10. macrumors 65816


    Sep 6, 2005
    I'm pretty sure that Apple would never tell someone they COULDN'T lower their prices.

    Every week their are loads of FREE TV shows on iTunes...that certainly seems like a lower price than $1.99 to me :p
  11. macrumors 6502a


    Dec 27, 2001
    Los Angeles
  12. macrumors G4

    Small White Car

    Aug 29, 2006
    Washington DC
    Either one or the other is lying.

    Based on everything I've seen over the last year, it's always been NBC that's making stuff up and Apple that's telling the truth.

    Every single time.
  13. macrumors G5

    Sun Baked

    May 19, 2002
    Network fight, network fight ... oh oh watch out NBC's got the nunchucks.
  14. macrumors P6


    Feb 3, 2005
    Right side of wrong
    this is just getting silly. why don't they just settle this for good
  15. macrumors 6502

    Jul 5, 2008
  16. macrumors regular

    Sep 15, 2003
    volume works

    doesn't anyone at NBC realize that volume will bring more income? And volume comes with lower prices.

    I watched the free HD version of "Life" thru iTunes and it is beautiful - much better than the SD version (both are free so you can check them both out). But i'll be damned if I'm gonna pay $2.99 for a 42 minute TV show regardless of the quality. Especially when i can see them for free on NBC's own site (with short commercials).

    If the prices were $1 or $1.50, I'd be more likely to buy a whole season.
  17. macrumors 6502a


    May 16, 2005
    i don't think we'll ever find out the truth until a tell all book or interview comes out years from now. for nbc: itunes is an incredible outlet for content = $$$$$$. for apple: nbc has content that people want to see and are willing to pay for = $$$$$$.

    i'm glad they could see eye to eye on this
  18. macrumors 603


    Interestingly it was NBC (MSNBC) that recently, under pressure, changed political ANCHORS (Oberman and Matthews) and replaced them with one of the few remaining somewhat neutral people they still have after the professional journalist defections.

    One of those politically one-sided shows was replaced with the Rachel Maddow show (Air America), hence out of the frying pan and into the fire.

  19. macrumors G4

    Small White Car

    Aug 29, 2006
    Washington DC
    I fail to see how that's "interesting" since it's a completely separate part of the company which has absolutely nothing to do with this.

    Does Bill O'Reilly have anything to do with the new Wolverine movie? They both work for Fox, but somehow I doubt it.
  20. macrumors member

    Oct 28, 2003
    grow up and think "customer"

    Apple and NBC need to grow up and talk about their customers, not each other.

  21. macrumors newbie

    Sep 11, 2008
    Yes, and speaking as a customer I'm especially grateful as my DVR chose not to record the season closer of the "The Office" this year and I'm not sure if it's still on Hulu....
  22. macrumors 65816


    Dec 27, 2006
    I DID build that!
    NBC News Election Coverage = FAIL
    NBC Digital Entertainment Distribution Division = FAIL

    What's the commonality?

    NBC! :rolleyes:
  23. macrumors 68030


    Feb 2, 2004
    Pacific Northwest
    Seeing as Apple has a large investment in Akamai I'd imagine they'd welcome the extra traffic and demand.
  24. macrumors regular


    Jun 12, 2005
    Err... the Olympics were pretty good I thought. NBC offered a crapload of HD channels to cover it (at least with DirecTV).
  25. Administrator

    Doctor Q

    Staff Member

    Sep 19, 2002
    Q Division, Los Angeles
    Who needs the Olympics? We can watch Apple spokespeople and NBC spokespeople battle it out for the gold medal PR victory!

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