Do you what font this is?? :-)

Discussion in 'Design and Graphics' started by switters, May 16, 2006.

  1. macrumors member

    switters

    Joined:
    Mar 26, 2006
    Location:
    east Coast
    #1
    Do you know what logo this is??

    Specifically for the large 'AMG' and "American Manufacturing group" that follows.../

    Thanks a lot, need to do this for a client.

    [​IMG]
     
  2. Moderator emeritus

    Joined:
    Jul 4, 2004
    #2
    Franklin Gothic Heavy for the large letters. Medium or Book for the smaller, probably Medium.
     
  3. thread starter macrumors member

    switters

    Joined:
    Mar 26, 2006
    Location:
    east Coast
    #3

    The large AMG font is not Franklin othic heavy. Check this out:

    I really appreciate the effort. Any other suggestions would be much appreciated.

    [​IMG]

    THE BOTTOM AMG IS FRANKLIN GOTHIC

    (The top not sure)
     
  4. Moderator emeritus

    Joined:
    Jul 4, 2004
    #4
    You're right. I just said the first thing that came in to my head although the Linotype or ITC cut looks closer than what you have there which may be the Bitstream one. But I'm clutching at straws. :eek:
     
  5. macrumors newbie

    Joined:
    May 12, 2006
    #5
    Font

    The 'American Manufacturing Group' and address text looks very much like it's set in Helvetica Neue 55, closely letterspaced, but the AMG isn't a Helvetica variant, so perhaps it's not. It's probably a cheaper Helvetica knock off - have you looked at something like Triumvirate, Helios, Megaron or Newton?

    The alternative is that the body font is indeed Helvetica, and the AMG was initially set in Helvetica 95 (which it is very similar to) but redrawn slightly in Illustrator..
     
  6. macrumors member

    Joined:
    Feb 16, 2006
    Location:
    Canada
  7. macrumors regular

    Joined:
    May 4, 2006
    #7

    mmmm futura bold maybe
     
  8. Moderator emeritus

    Mitthrawnuruodo

    Joined:
    Mar 10, 2004
    Location:
    Bergen, Norway
    #8
    Nah... all three letters are wrong:
     

    Attached Files:

  9. macrumors 65816

    frankblundt

    Joined:
    Sep 19, 2005
    Location:
    South of the border
    #9
    The AMG looks like a Helvetica to me - I'd go for Helvetica Neue Black 95. It's a pretty good fit. You need to compress the M and lower its arches, raise the cross bar on the A and extend the crossbar of the G inwards.

    The name looks like Helvetica also, but rounded (hard to tell if that's just the blurry image of it tho).

    It's be an appalling lazy piece of logo work (if hardly unheard of) if the original designer just typed the letters in using a stock font and didn't do anything to it.

    Picture 2.png
     
  10. macrumors 6502

    gman71882

    Joined:
    Jan 12, 2005
    Location:
    Houston, Tx
    #10
    Its just a modified version of Helvetica BOLD Condensed
    or the Helvetica neue Black 95 they said above.
     
  11. macrumors 603

    OutThere

    Joined:
    Dec 19, 2002
    Location:
    NYC
    #11
    Whatthefont.com suggests Heldustry T Bold...though it looks more like an extra bold or faux bold.

    As far as letter shape goes, it's pretty spot on, as far as thickness goes, it's a little thin.

    http://www.myfonts.com/fonts/urw/heldustry/bold/
     

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