If you are buying multiple products from the Apple Store, do they ever negotiate with you? If not on pricing of the main products, then possibly in free accessories? My hypothetical is that I am currently a PC user, but I've had an iPhone and love it and all my friends use Macs and swear by them. I never considered it worth the premium to buy a Mac before because I'm a "power user" and I know how to maintain my PC to keep it fresh and running like the day it was new. I've reached the point in my life where it doesn't make sense for me to be wasting the time that that requires, I don't do PC gaming anymore, and the Mac software environment has become much fuller and it looks to me that there are genuinely superior software solutions for Mac for all the things that I do. And my PC is approaching 4 years old. So if I go into an Apple Store and say, "hey I'm looking to walk away with a new top-of-the-line iPhone, a new MacBook Pro, and possibly a new iPad, what can you do for me?", what would they do for me? My negotiating points would be that I also may be willing to buy Applecare subscriptions, MobileMe, less likely an Airport, and also that they would converting me to Apple for the first time. Do they negotiate? I may be in an even bigger purchasing position because another person on my family plan also got an iPhone at the same time as me, and also I can almost certainly find another person who would be in the market for a new laptop at the time. WARNING: THE FOLLOWING IS UNNECESSARY EXTRANEOUS INFORMATION When I went into the AT&T store to move 3 lines from Verizon to them, including 2 new iPhones, they did negotiate with me and I think that I got a fair deal. We bought two iPhone 3GS 32GB, 2 Applecares, 2 MobileMes, and they give me about $400 in free things.