Does this logo make you want to get dirty?

Discussion in 'Design and Graphics' started by bfulop, Oct 19, 2010.

  1. bfulop macrumors newbie

    Oct 19, 2010
    Nantes, France

    I was asked by a Motocross/Supercross racetrack called DirtPark to create their logo. After about a dozen variations we ended up with this logo.
    After all these alterations I think I lost my sense of judgement. I need a fresh opinion whether this can stand for a motocross track?
    Any opinion welcome.

    I'm going to make a full color version and also a smaller version without the text.

    Thank you,

    Attached Files:

  2. covisio macrumors 6502

    Aug 22, 2007
    I like it, generally. My observations:
    • I can't really see the point of 'SINCE 2008' - wow, you mean you've been going a WHOLE TWO YEARS?!!
    • Maybe this is something you've already experimented with, but the circular motif on the back would perhaps be better if it was made to look more like a motocross tyre/wheel, without getting too fussy of course. Perhaps it would work, perhaps not. As it is, the logo says 'motorsport' but not 'motocross' to me.
    That's my opinion.
  3. bfulop thread starter macrumors newbie

    Oct 19, 2010
    Nantes, France
    Thank you for the comments.

    I agree with you on all the points! (and i'm not even a spam bot :) )

    - The clients insists to have the "since 2008" text on the logo. His argument is that all other tracks have it too. Anyway I'm going to tell him that so far 100% of the people I asked told me that it's too early to say that.

    - I did create a version with knobs, here it is. Finally I ditched it, somehow it looked less professional.

    Attached Files:

  4. MattSepeta macrumors 65816


    Jul 9, 2009
    375th St. Y
    There is no reason to have "Since 2008." It does nothing to add to the image of the brand. All it says is "We are a new company," which is not exactly something to brand yourself as.

    Maybe in 2018 they can add that.
  5. CANEHDN macrumors 6502a


    Dec 12, 2005
    Eagle Mountain, UT
    I like the second version better. I've seen companies putting "since yyyy" even if they've been open for only a couple years. I'd leave it there to balance the logo.
  6. bluetooth macrumors 6502a


    May 1, 2007
    I also like the second version and fully agree on the "since 2008". Although it sounds like a non-negotiable request form the client, it may be worth trying to convince or suggest to them the reason(s) why it is redundant and really void at this point. I would say at the very minimum, 10 years before adding a "since XXXXX" statement. Just my opinion based on observations. Perhaps suggesting to them what they would think if Twitter tagged its logo "Since 2007" under it...worst case scenario, they say "that would be great!"

    Good job though. :cool:
  7. Apple OC macrumors 68040

    Apple OC

    Oct 14, 2010
    I agree #2 with the knobby tire is much better

    2008 solution ... Est.2008

  8. MotleyGrrl macrumors 6502


    Jun 15, 2010
    Chicago, IL
  9. tablo13 macrumors 65816


    Jul 29, 2010
    Edmonton, Alberta, Canada
  10. macworkerbee macrumors 6502

    Jun 14, 2008
    Why not modify the DP to be one continuous line. If you did that, it would also look like a motocross track. The challenge in that is making the "DP" remain legible.
  11. citizenzen macrumors 65816

    Mar 22, 2010
    I agree. You're nearly there now. I'd find some way to make that work.

    And while I like the idea of knobs, the knobs are too big. They should look more like the knobs found in motocross... and less like a tractor tire.
  12. lbro macrumors 6502a


    Jan 22, 2009
    I was just about to say that. Make them a little smaller.
  13. bfulop thread starter macrumors newbie

    Oct 19, 2010
    Nantes, France
    Cool, thanks for all the advice!

    - About the "since..." text: I can replace it with "Dirtpark" text so it stays balanced. I'll try to convience the client.

    - I will also make the knobs smaller, maybe more dense as well. Still I have the feeling that somehow the first logo would last longer, while you would get bored of the second one more quickly. Once the logo is approved we'll have to put it everywhere (clothing, cars, badges, etc.).
    I think the first logo would be still interesting to look at even after a couple a years.
    Anyway the reason I posted was because I felt that something was still missing from the logo. Maybe I was just looking at it for too long...

    Thanks again for the comments. I'll post the updated logo soon, right now I have to drive 1400 kms across Europe!
  14. bfulop thread starter macrumors newbie

    Oct 19, 2010
    Nantes, France
    Ok, finally I created one with a slightly different layout. What do you think?

    Attached Files:

  15. opeter macrumors 65816


    Aug 5, 2007
    Slovenia, EU
    To be honest, I do not like your last version.
    Especially there are some elemtens, that are not needed, like the squares under the DP.
    And than, there are to many lines (lineouts) around the thing.

    Your second version (above) was much better, than this.
  16. Erendiox macrumors 6502a


    Oct 15, 2004
    Brooklyn NY
    The second version you had, with the tire treads, was much more visually appealing. The treads also help it jump out thematically as a race track logo. The "Since 2008" definitely screams "Hey, we're a new company", but if that's what the client wants... :rolleyes:
  17. bigsid macrumors newbie

    Sep 15, 2010
    Lanarkshire, Scotland
    The Front of the P part of the logo needs to pitch forward at the same angle as the bounding box to maintain the kinetic of the forward motion. Smaller tyre treads as well
  18. VictoriaStudent macrumors regular


    Jul 20, 2010
    Hmmm....Did someone suggest....

    Attached Files:

  19. seb-opp macrumors 6502

    Nov 16, 2008
    use some dark browns and greens to make it more dirty
  20. fluidedge macrumors 65816


    Nov 1, 2007
  21. JerzeyLegend macrumors member

    Oct 29, 2010
    Nice. Perhaps make DP into one continuous line, like a racetrack, or if you leave it the way it is, perhaps slant it to give a sense of speed.
  22. BornToMac macrumors 6502a


    Jan 28, 2008
    I like the second one with the tire in the logo! Also, if they insist on having 2008 in there, maybe you could change it to est. 2008. I think it's a little more classy and doesn't make it sound like they are bragging about 2 years of being open.

Share This Page