"Doubling down on product secrecy"

Discussion in 'Apple, Inc and Tech Industry' started by Samtb, Feb 21, 2013.

  1. macrumors 65816

    Joined:
    Jan 6, 2013
    #1
    How do you think Tim Cook will actually achieve this? The leaks are still coming, mainly from the supply chain. I would have assumed Apple already only passes on information about future products to those who need it.
     
  2. macrumors 603

    Joined:
    Aug 9, 2009
  3. macrumors G3

    roadbloc

    Joined:
    Aug 24, 2009
    Location:
    UK
    #3
    Under Apple's current popularity, id say it was impossible.
     
  4. macrumors 603

    SkyBell

    Joined:
    Sep 7, 2006
    Location:
    Texas, unfortunately.
    #4
    I don't think Tim had a clue about what actually keeping these things on the hush-hush meant when he made that statement. Apple is too big and too much under public scrutiny to keep much to itself these days.
     
  5. macrumors 601

    BornAgainMac

    Joined:
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    Location:
    Florida Resident
    #5
    It sounded good in an interview. "We will try to be secret" doesn't sound good.
     
  6. macrumors 6502

    lucasfer899

    Joined:
    Sep 23, 2012
    Location:
    London
    #6
    I want to see them seriously cutting all loose ends, I remember the aluminum powerbook G4's release, with the backlit keyboard, amazing battery and all that, nobody had any idea what was coming, everything was so secret back then, steve literally had the crowd eating from his hands, but these days, an apple keynote comes around, and we all know exactly what we're going to see. The fun is gone, I don't even look forward to keynotes anymore. :mad:
     
  7. macrumors 6502

    Joined:
    Jan 19, 2010
    #7
    I know we've got some general ideas about what Apple has in store for the future (watches, TVs, assorted shinies), but we don't know a whole lot about them yet. If they're actually working on something like this, and release is actually imminent, then I'd say their secrecy is working out pretty well. Of course, that's all speculation...
     
  8. macrumors 6502

    lucasfer899

    Joined:
    Sep 23, 2012
    Location:
    London
    #8
    True, but what I mean is, we saw some of the following before any keynotes, rMBP, Several iPhones, new MBA design, iPad mini, iPad 2, iPad 4, blah blah, it goes on to be honest. And if an iWatch was more imminent than it is right now, there would be pictures.
     
  9. macrumors 6502

    Joined:
    Jan 19, 2010
    #9
    I could be wrong, but I don't remember seeing the new iMacs before they were announced.

    But if you're assuming there have to be pictures for it to be coming, then you're automatically assuming that they can't double down on security at all :D
     
  10. macrumors P6

    Peace

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    Apr 1, 2005
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    Space--The ONLY Frontier
    #10
    There is this one.
     

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  11. thread starter macrumors 65816

    Joined:
    Jan 6, 2013
    #11
    I think for the majority of products, especially the popular ios devices, we normally see a leaked photo of the device.

    ----------

    http://m.techspot.com/news/50486-leaked-photo-shows-redesigned-imac-logic-board.html
    Here's one.
     
  12. macrumors 68040

    Arran

    Joined:
    Mar 7, 2008
    Location:
    Atlanta, USA
    #12
    Those were the days.
     
  13. macrumors 6502

    lucasfer899

    Joined:
    Sep 23, 2012
    Location:
    London
    #13
    To be honest, to sum up the new iMacs:
    Thinner, Spec bump, glorified cache drive. Although I admit, they're wonderful machines. :)
     
  14. macrumors newbie

    Joined:
    Jul 13, 2010
    #14
    I would like, for once, Apple to be ahead of the game with regards to leaks.

    I would like to see leaks, but deliberate leaks...which would be Apple throwing us a curveball. Deliberate leaks to whet the appetite, and then a keynote with something completely different.

    Perhaps a Tim item at the end of a keynote would be "And now for something different...".
     

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