Dr. Dre's 'Vital Signs' TV Show Will Be Used to Promote Apple Music

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 15, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Last week, news hit suggesting Apple is in the middle of developing its first original television series, a show called Vital Signs starring Beats co-founder and Apple executive Dr. Dre. Described as a dark semi-autobiographical drama that's heavy on sex and violence, Vital Signs seemed like an odd choice for Apple's first foray into television.

    As it turns out, Apple is planning to use Vital Signs as a way to promote Apple Music rather than as a serious move into the television arena. According to sources who spoke to Re/code's Peter Kafka, the show is part of an effort to create video content that's designed to "extend Apple Music."

    While Vital Signs is Apple's first TV show, there were rumors over the summer that the company had produced music videos in-house for several popular songs on Apple Music, including Drake's "Energy," Pharrell's "Freedom," and Eminem's "Phenomenal." Apple also partnered with Taylor Swift to produce her "1989 World Tour LIVE" concert film. Vital Signs appears to be a continuation of Apple's work on original music-oriented content to be shared on Apple Music.

    Details on Vital Signs were published by The Hollywood Reporter last Friday, with Apple Music being mentioned at that time as a potential distribution platform. It remains unclear if Vital Signs will also be released via iTunes. The show is said to consist of a series of six 30-minute episodes that reflect at least in part on the life of Dr. Dre. Each episode is said to focus on a "different emotion" and the way Dre's character handles it.

    Exclusive video content allows Apple to set itself apart from rival services like Spotify and Tidal, boosting subscriber numbers. Last week, iTunes chief Eddy Cue revealed Apple Music now has a total of 11 million subscribers. Apple reportedly plans to produce more video content for Apple Music, but doesn't have intentions to move into video-making on a larger scale.

    Article Link: Dr. Dre's 'Vital Signs' TV Show Will Be Used to Promote Apple Music
  2. iapplelove Contributor


    Nov 22, 2011
    East Coast USA
    I had more fun talking about that TV Apple never made over exclusive television content they are about to produce.
  3. bladerunner2000 macrumors 65816


    Jun 12, 2015
    I'll stick to Netflix. No thanks, Apple. Fix Mac OS X first.
  4. gramtrax macrumors regular


    Apr 10, 2008
    San Francisco, CA
    and fix Apple TV itself first. Watching apple "original content" on the crap-tastic apple TV interface is as low as possible on my to do list.
  5. LizKat macrumors 68030


    Aug 5, 2004
    Catskill Mountains
    Well I love having Apple music on board my gear. Not sure about a video series. I'd have a look at it if I could just watch it on my laptop or iPad, since I ditched my TV set years ago. I do think first of Netflix or film movement when I want to watch a TV series or a film.
  6. bladerunner2000 macrumors 65816


    Jun 12, 2015
    Worst thing about the new Apple TV is that useless USB-C port... should allow you to hook up an external drive to it and playback files natively without having to keep a whole computer running just to access local media.
  7. BJMRamage macrumors 68020


    Oct 2, 2007
  8. jdillings macrumors 6502a

    Jun 21, 2015
    Semi-Autobiographical? So we can expect misogyny and violence against women? Tim repeatedly lectures states and countries on the importance of civil rights but he has no problem associating himself and Apple with someone convicted multiple times of assaulting women and police officers?
  9. dannyyankou macrumors 603


    Mar 2, 2012
    The port is for developers. But I agree.
  10. Solomani macrumors 68020


    Sep 25, 2012
    I don't mind Apple dipping their feet into this area, since it's one of the better things that Amazon has done in the last 2 years. I do want Apple to produce a couple of shows that are on par with the depth and quality of Amazon's fiction offerings.
  11. lk400 macrumors 6502a

    Aug 26, 2012
    Thanks for letting everyone know!
    Over 10 million people are. Hopefully they don't all post here to let us know their preference!
    --- Post Merged, Feb 15, 2016 ---
    Do you have any ideas on what you want to see? Im just a simple man, but I think that the interface is nice and I enjoy using it. I couldnt think of any way to "fix" it, but I am really interested in hearing your view.
  12. pat500000, Feb 15, 2016
    Last edited: Feb 15, 2016

    pat500000 macrumors 601


    Jun 3, 2015
    First of all, they should name this, "flat lined" because that's how it's going to be. Unless you're one of those hip hop fan, yeah...it wouldn't appeal much to them.

    Second, again...they are exploiting Dr. Dre's name to get apple music promotion.....sad....

    If this is going to be a subscription thing (which I believe it is), they can sub me out. I could listen to youtube or something. As a mac user and apple fan, I find this hard to digest...I rather sing and record on my phone and win me a grammy award.
    There....whew.....that's my say and I'll leave Dr. Dre in peace.

    UPDATE: By the way...about this episodic show....(I know dr. dre apologized in public)...but is this going be anything related to the incident with dee barne? "Hey doctor...her vital is gone!" "Damn! I gotta apologize to the public...oh by the way..don't forget to buy BEATS headphone."
  13. slagathor001 macrumors member

    Nov 2, 2011
    Coincidence this news "leaked" right around the time Kanye releases an album for Tidal?
  14. pat500000 macrumors 601


    Jun 3, 2015
    Why not? He's a forum member and he can say whatever he wants (assuming it's within MR forum rules). He's just expressing his opinion.
  15. zachlegomaniac macrumors 6502a


    Sep 20, 2008
    It should be interesting to see if it does boost subscriptions. Although, I have zero desire to see a "semi-autobiographical" series about Dr. Dre.

    I actually enjoy my Apple Music subscription, but it seems like the resources used to produce this show could be spent better elsewhere. Oh well. At least I'm just enjoying these rumors lately. It feels like I'm reading a tabloid (on Apple's part - not MR).
  16. sk1wbw macrumors 68040


    May 28, 2011
    Suffolk, Virginia
    Why can't Apple fixate on someone with musical talent instead of this ****ing blowhard douchebag?
  17. zachlegomaniac macrumors 6502a


    Sep 20, 2008
    I feel the same way. I guess it goes without saying that talent is relative when it comes to music (or any of the arts), however.

    Aren't the Grammy's on right now? Lol.
  18. iDuel macrumors 6502a


    Jul 20, 2011
    Because there's nothing that says subscribe to Apple Music than a mature show featuring dark themes and "an extended orgy scene".
  19. Dagless macrumors Core


    Jan 18, 2005
    Fighting to stay in the EU
  20. Keirasplace macrumors 68040

    Aug 6, 2014
    This is basically a marketing expense; so not sure what you means by resources better spent? Apple doesn't lack money, it probably lacks engineers though. That's why they're expanding their R&D abroad.
  21. wikiverse macrumors 6502a

    Sep 13, 2012
  22. skinned66 macrumors 6502a


    Feb 11, 2011
    Ottawa, Canada
    It sounds just as terrible the second time around.
  23. zachlegomaniac macrumors 6502a


    Sep 20, 2008
    That's a good point @Keirasplace . I literally have no idea what I'm talking about. Of course they have money, and obviously they need engineers.
  24. AustinIllini macrumors demi-god


    Oct 20, 2011
    Austin, USA
    Apple, if you want to make content, buy Disney. They actually know how to do that.
  25. Deuce on the Clock macrumors regular

    Deuce on the Clock

    Jan 9, 2016
    My own universe
    Promoting a woman beater. I wonder how many people still don't get the irony of Beats By Dr Dre....... named for a woman beater.

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