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Apple's SVP of software and services Eddy Cue today spoke at the Dropbox Open conference, where he talked about Apple's enterprise efforts and the upcoming 12.9-inch iPad Pro in an interview with Dropbox CEO Drew Houston. Several conference attendees covered Cue's remarks in a series of tweets with the hashtag DropboxOpen, giving some insight into the topics he covered.

eddycuedropbox.jpg
Image via James Titcomb

According to Cue, Apple's success in the enterprise segment is a natural evolution of its success in the consumer space, as it's bridged the gap between devices used at home and devices used at work. Things "important to the consumer," he says, are "important to the enterprise."
We've always been a consumer company. We've been trying to create products for individuals and part of that was creating a product that had tools that allowed people to do things with them that we could never even imagine. And what's happened is if you look at the world today you work 24 by 7.

You're awake, you take it home with you, you take it everywhere. There's no longer the "enterprise" in the sense of the products you use there that you don't use somewhere else. Now you get to use the products everywhere.
Apple is hoping the iPad Pro will further boost its enterprise sales, with Cue saying there's still a "huge opportunity" for growth. Cue also said he believes enterprise has a long way to go to catch up on new mobile technologies the way consumers have. During the interview, Cue brought out an iPad Pro to show off on stage, and teased the audience, asking them to look under their chairs to find nothing underneath.

Eddy Cue pulled out an iPad Pro and Drew Houston said "look under your chairs, guys!" and we did and there was nothing #DropboxOpen - Casey Newton (@CaseyNewton) November 4, 2015

At the start the interview, Houston said he couldn't wait to get his hands on an iPad Pro, to which Cue responded "Only a few more days," potentially suggesting the iPad Pro's launch will happen soon. Current rumors have indicated the iPad Pro will be available in stores on November 11, but it's possible Apple could accept pre-orders before that date.

Article Link: Apple's Eddy Cue Talks Enterprise, iPad Pro at Dropbox Conference
 
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bryan1andersons

Suspended
Sep 30, 2015
30
174
Untrusted Enterprise Developer!!

With iOS 9 Apple now makes it near impossible for us to distribute apps via enterprise.

We have thousands of employees that aren't very computer literate. We chose to use enterprise with iPhones because they were simple. However, with iOS 9 apple gives all our employees a cryptic message after installing an enterprise app.

We posted instructions on how to drill down into the settings to manually trust our app. Our team is inundated with calls and emails because people can't figure Apples **** out.

Here is Apples official support page for people on how to use enterprise apps: https://support.apple.com/en-us/HT204460
 

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AppleNewton

macrumors 68000
Apr 3, 2007
1,697
84
1 Finite Place
Untrusted Enterprise Developer!!

With iOS 9 Apple now makes it near impossible for us to distribute apps via enterprise.

We have thousands of employees that aren't very computer literate. We chose to use enterprise with iPhones because they were simple. However, with iOS 9 apple gives all our employees a cryptic message after installing an enterprise app.

We posted instructions on how to drill down into the settings to manually trust our app. Our team is inundated with calls and emails because people can't figure Apples **** out.

Here is Apples official support page for people on how to use enterprise apps: https://support.apple.com/en-us/HT204460
Could depend on your MDM solution and its set-up. what are you using?
 

Benjamin Frost

Suspended
May 9, 2015
2,405
5,001
London, England
Ugh.

Eddy Cue is responsible for Apple Music and is the worst thing that has happened to the great company in the past four years. Once, he was great, but times change, people change, and he has sadly not kept his side of things up.

His talking about everyone working 24 7 and being on call the whole time is the most depressing thing I've heard for a long time. It's the last thing I want to hear from an Apple exec and speaks of wholly the wrong direction and ethos for Apple to be moving towards. It was this stifling total immersion philosophy that led to the information overload Apple Watch, and is symptomatic of a disease at the heart of Apple. Cook bears some responsibility for that, too, but to hear these words from Cue suggest that he is culpable to a large extent.

Sift the chaff, Apple. You desperately need a reduction in your commitments and a complete overhaul of your core products, both in hardware and especially software and services. There is so, so much that needs improving, that you must let these peripheral products go—both released and unannounced—unless you wish to inflict long-term damage on your brand.

Please keep saying no and keep the media restless and cranky. Ignore your shareholders. Nothing matters but the product.
 

uroshnor

macrumors member
Nov 4, 2015
64
69
Untrusted Enterprise Developer!!

With iOS 9 Apple now makes it near impossible for us to distribute apps via enterprise.

We have thousands of employees that aren't very computer literate. We chose to use enterprise with iPhones because they were simple. However, with iOS 9 apple gives all our employees a cryptic message after installing an enterprise app.

We posted instructions on how to drill down into the settings to manually trust our app. Our team is inundated with calls and emails because people can't figure Apples **** out.

Here is Apples official support page for people on how to use enterprise apps: https://support.apple.com/en-us/HT204460

If you have thousands of users, why aren't you using MDM ?

If MDM distributes the Enterprise App, no trust dialog appears. The user only needs to manually set up trust IF the app was manually pulled down by the user.

If you are providing phones for the employees, Device Enrolment Program can even force the devices to be enrolled in MDM - its scarily simple.

Apple likely changed the behaviour in iOS because of pirate App Stores (mainly in China) abusing the enterprise certificates and pirating apps using faked or stolen enterprise development credentials.

Sounds like the real issue is the IT department, not Apple.
 

BradWould

macrumors 6502
Apr 11, 2015
272
252
Nova Scotia, Canada
Current rumors have indicated the iPad Pro will be available in stores on November 11, but it's possible Apple could accept pre-orders before that date.

I know Canada isn't Apple's #1 market or #1 concern but its odd to think they would launch the iPad pro on a Canadian Holiday (Remembrance Day). If they do it'll definitely make the preorder delivery thread interesting.

Edit: I did't realize its also Veterans Day in the US. Is this a government holiday in America as well?
 
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DanielSw

macrumors 6502
Aug 31, 2009
400
209
Clearwater, FL
Ugh.

Eddy Cue is responsible for Apple Music and is the worst thing that has happened to the great company in the past four years. Once, he was great, but times change, people change, and he has sadly not kept his side of things up.

His talking about everyone working 24 7 and being on call the whole time is the most depressing thing I've heard for a long time. It's the last thing I want to hear from an Apple exec and speaks of wholly the wrong direction and ethos for Apple to be moving towards. It was this stifling total immersion philosophy that led to the information overload Apple Watch, and is symptomatic of a disease at the heart of Apple. Cook bears some responsibility for that, too, but to hear these words from Cue suggest that he is culpable to a large extent.

Sift the chaff, Apple. You desperately need a reduction in your commitments and a complete overhaul of your core products, both in hardware and especially software and services. There is so, so much that needs improving, that you must let these peripheral products go—both released and unannounced—unless you wish to inflict long-term damage on your brand.

Please keep saying no and keep the media restless and cranky. Ignore your shareholders. Nothing matters but the product.
You keep getting better and better at profound delusion.
 

Rogifan

macrumors Penryn
Nov 14, 2011
24,084
31,015
I'm not sure why Apple executives show up at these kind of events because they never say anything.
 
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TMRJIJ

macrumors 68040
Dec 12, 2011
3,463
6,434
South Carolina, United States
Ugh.

Eddy Cue is responsible for Apple Music and is the worst thing that has happened to the great company in the past four years. Once, he was great, but times change, people change, and he has sadly not kept his side of things up.

His talking about everyone working 24 7 and being on call the whole time is the most depressing thing I've heard for a long time. It's the last thing I want to hear from an Apple exec and speaks of wholly the wrong direction and ethos for Apple to be moving towards. It was this stifling total immersion philosophy that led to the information overload Apple Watch, and is symptomatic of a disease at the heart of Apple. Cook bears some responsibility for that, too, but to hear these words from Cue suggest that he is culpable to a large extent.

Sift the chaff, Apple. You desperately need a reduction in your commitments and a complete overhaul of your core products, both in hardware and especially software and services. There is so, so much that needs improving, that you must let these peripheral products go—both released and unannounced—unless you wish to inflict long-term damage on your brand.

Please keep saying no and keep the media restless and cranky. Ignore your shareholders. Nothing matters but the product.
This trolling comment was incredibly well worded and profoundly clean. Bravo.
 

MacAddict1978

macrumors 68000
Jun 21, 2006
1,650
883
I think it's an ass**** move

"Cue brought out an iPad Pro to show off on stage, and teased the audience, asking them to look under their chairs to find nothing underneath. "
I agree. I'd have hurled something at him. That's beyond #%#(%# up to do to a crowd. The momentary excitement they felt... that turned into a feeling reminiscent of being kicked in the balls.
 
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