Eddy Cue on iTunes Festival: 'It's All About the Artists and the Music'

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Mar 12, 2014.

  1. macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    For several years, Apple has put on a month-long concert series in London called the iTunes Festival. This year's series included performances from a number of artists, across a variety of genres, including Justin Timberlake, Katy Perry, Elton John, Ludovico Einaudi and many more.

    Even with the huge success of the festival in London, Apple was hesitant to put on a similar series in the United States. This month, however, at the SXSW conference in Austin, Texas, Apple presented an iTunes Festival with a number of different artists including Willie Nelson, Soundgarden and Coldplay. Apple journalist Jim Dalrymple sat down with Apple's iTunes chief Eddy Cue to discuss the concert and why it took so long to bring it to the States.

    [​IMG]
    Cue went on to note that Apple is "not trying to pitch our products", instead the company wants to focus on "the emotion of the artists and the fans."

    Dalrymple says that it's not just the fans who like to enjoy the music -- after playing its opening performance, the band Imagine Dragons went offstage and then sat in the balcony to watch Coldplay, an atypical thing for a major musical act. Apple doesn't choose huge stadiums for its musical events, though it could probably sell out. Instead, Apple chooses small venues like the 2750-seat Moody Theater in Austin that it used at SXSW. It also gives away tickets for free, allowing all fans an equal opportunity to see their favorite acts, regardless of their ability to pay for tickets.

    He also mentions the production behind the iTunes Festival, saying that the sound quality is the best he's ever heard at a live event. With concerts being streamed live around the world on iPhones, iPads and the Apple TV, quality is important. Cue says that Apple takes a lot of pride in the iTunes Festival because the company has "such an admiration for what the artists do."

    Apple updated both the iTunes Festival iOS app and the companion Apple TV channel ahead of this week's iTunes Festival. On-demand streams of the Austin concerts will be available for a limited time, while concerts will also stream live through Saturday.

    Tonight, Isaiah Rashad, ScHoolboy Q and Kendrick Lamar will appear, with Capital Cities, Band of Skulls and Soundgarden on stage on Thursday. Friday will see G.R.L, Zedd and Pitbull, with Mickey Guyton, Willie Nelson and Keith Urban wrapping up the festival on Saturday. The full lineup is also available on the iTunes Festival website.

    iTunes Festival can be downloaded free from the App Store. [Direct Link]

    Article Link: Eddy Cue on iTunes Festival: 'It's All About the Artists and the Music'
     
  2. macrumors member

    JerryCards

    Joined:
    Nov 20, 2011
    Location:
    Richmond, VA
    #2
    If I were in Austin, I would like to see Coldplay in person.
     
  3. macrumors 65816

    Nunyabinez

    Joined:
    Apr 27, 2010
    Location:
    Provo, UT
    #3
    Audio quality may be awesome at live event, not so much from iPhone's speakers.
     
  4. macrumors 65816

    mrat93

    Joined:
    Dec 30, 2006
    #4
    Pretty cool that a top-level exec would do an interview with a guy who frequently and accurately confirms or denies Apple rumors.
     
  5. macrumors member

    Joined:
    May 22, 2008
    #5
    Again... not free

    Why do they keep saying tickets are free?
    There are daily drawings where only paying holders of badges and wristbands are able to register.
    The cheapest way to get in was with a $180 wristband - and win the ticket in the lottery.
    Showcasing SXSW artists didn't pay for their wristbands (not with money anyway, but with blood, sweat and tears) and can get in the drawings. And local Apple employees also had a shot at an internal drawing for a number of tickets without having to pay. But general tickets are not free.
     
  6. macrumors newbie

    TRS-80

    Joined:
    Sep 30, 2008
    #6
    barf

    You couldn't pay me to watch those "artists".
     
  7. macrumors 6502

    brinary001

    Joined:
    Sep 4, 2012
    Location:
    Saint Louis, MO, USA
    #7
    I have Imagine Dragons' guitar pick and drum stick and would love to be down there and have them sign it (I assume this is a little more meet-and-greety than a typical concert).
     
  8. macrumors 6502a

    Slix

    Joined:
    Mar 24, 2010
    #8
    I gotta say, I really enjoyed watching Coldplay last night.

    This type of live streaming music event is great for the artists, the viewers, and everyone involved, since it brings sales too.
     
  9. macrumors 65816

    Nunyabinez

    Joined:
    Apr 27, 2010
    Location:
    Provo, UT
    #9
    Last year Imagine Dragons played at the university where I work. I didn't go because they're not my cup of tea, but my daughter had tickets and ran into them at the University Mall day of the show.

    They posed with her for pics and seemed like decent guys. I always like to hear stories about how celebrities are cool to their fans.
     
  10. macrumors newbie

    Joined:
    Jan 31, 2009
    #10
    If it's "all about the artists and the music", why don't Apple pay the artists anything?
     
  11. macrumors 65816

    Joined:
    Apr 15, 2010
    Location:
    Nottingham, England
    #11
    Didn't actually realise there was a non London iTunes Festival! That's awesome.
     
  12. macrumors 6502

    Joined:
    Oct 21, 2008
    #12
    Does anyone know if you can stream/watch the concerts at a later date? Or, can you only watch them live?
     
  13. macrumors 6502

    pittpanthersfan

    Joined:
    Jun 7, 2009
    #13
    Apple arranges a week of concerts free to SXSW attendees and streams the whole thing to iDevices for free and still people complain.
     
  14. macrumors regular

    Joined:
    Jan 18, 2004
  15. macrumors regular

    Futurix

    Joined:
    Nov 22, 2011
    Location:
    London
  16. macrumors 604

    Jessica Lares

    Joined:
    Oct 31, 2009
    Location:
    Near Dallas, Texas, USA
    #16
    Aww, that was a nice story about the Imagine Dragons guys going to watch Coldplay. I love all the interviews that usually take place during festivals because they all are very similar. They're all love music as much as we all do. :)

    If general tickets were available, millions and millions of people would show up. If you were a wristband holder, you'd be happy to have those iTunes Festival tickets at that price, especially when you're having to pay for everything else and spend most of your time trying to get to get entry to anything.
     
  17. macrumors 6502

    brinary001

    Joined:
    Sep 4, 2012
    Location:
    Saint Louis, MO, USA
    #17
    Oh yea that is way cool. I'd give anything to meet them like that...
     
  18. macrumors newbie

    Joined:
    May 31, 2011
    #18
    It would be awesome if they host this in different city each year, at least for the ones in the US. I'm wondering how they picked Austin.

    ----------------
    MBPr 15" (1st Gen), 16GB RAM, 250GB SSD
    Check out my music channel at Tunes of The World
     
  19. macrumors 6502a

    Antoni Nygaard

    Joined:
    Jun 23, 2009
    Location:
    Denmark
    #19
    I streamed imagine dragons show today, but it's not possible to see coldplays show. Anyone know why?
     
  20. macrumors 6502

    brinary001

    Joined:
    Sep 4, 2012
    Location:
    Saint Louis, MO, USA
    #20
    Do you mean the iTunes festival or SXSW? Because it's my understanding that SXSW is always hosted in Austin. But yea I totally agree. If the iTunes festival traveled to a new city every year, I would definitely go once it got close to my hometown (currently Saint Louis).
     
  21. macrumors 603

    Joined:
    Mar 21, 2011
    Location:
    Australia, Perth
    #21
    ya, music

    I've never heard of any of these, expect for Coldplay..

    (age creeps up on ya don't it)
     
  22. macrumors 6502a

    TheGenerous

    Joined:
    Nov 14, 2010
    Location:
    I'm an Austronaut
  23. macrumors 6502a

    Joined:
    Jan 19, 2008
    #23
    'It's All About the Artists and the Music'... Apple is "not trying to pitch our products"

    yeah right...

    Nothing lamer than a cut-throat business trying to appear as a philanthropist.
     
  24. macrumors 68020

    ouimetnick

    Joined:
    Aug 28, 2008
    Location:
    Beverly, Massachusetts
    #24
    I wish they would stream Green Day's side project band, The Foxboro Hottubs.
     
  25. macrumors 6502a

    Joined:
    Apr 12, 2012
    Location:
    Canada
    #25
    Let me guess, you only listen to underground stuff like the Beatles or Queen? :rolleyes:
     

Share This Page