So I see the Engadget report (see link below) has generated threads in the iPad and iPhone forums, but not really in the ATV forum. While it's good news that there might be an ATV that can finally officially support 1080p, I can't help but feel a bit confused about what Apple's plans are. i) As it's likely the iPhone/iPad/iPod will transition to the new A5 chip, it would make sense to put it into the ATV too in order to use one chip for everything ii) The current ATV will drop in price and remain a simple device (rent and Airplay only) and the new ATV would be like a Pro model (reintroduce storage - either a large sata hard drive or 16-32 GB flash) supporting 1080p from camcorders, an App Store (and BluRay rips!) ii) Simply replace the A4 with an A5 and continue to only support 720p output, but enable an App Store for current and next gen ATVs. It doesn't seem to make sense for Apple to have a 1080p ATV while iTunes movies are limited to 720p (and probably will be until 2012/13 when the successor to h.264 is finalised).