I really hate to say it, but I will probably never own another Apple monitor. I just can't afford it. When did 20" become the smallest monitor someone would want to own? And how many people can shell out $1300 for a monitor? Would it really kill Apple to sell a smaller model at a reasonable price (I know the 17" is still available - but at $700, the price is still unreasonable). Oftentimes you can tell what kind of computer someone is using by looking at the brand of the monitor. You can't usually see the box beneath their desk. If I see someone using a Sony monitor, I am most likely going to think they are using a PC. Apple is missing out! There are plenty of people out there that can barely afford a G5 and then only have a little more money left for a monitor. These folks are not going to spend $1300 for a lovely 20" screen - they will spend $450 for a nice Sony or Viewsonic or something. And Apple will loose out on the on-desk advertising that (I think) it so badly needs. I know Apple wants to be cutting edge. It is just too bad they don't realize that some of us just want to get work done, with good equipment at reasonable prices.