Facebook Acquires Popular Live Filter iOS App 'MSQRD'

Discussion in 'iOS Blog Discussion' started by MacRumors, Mar 9, 2016.

  1. MacRumors macrumors bot

    MacRumors

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    Apps that add real-time filters to selfies and videos are growing in popularity, and today Facebook announced the acquisition of the team behind MSQRD, a much-downloaded live filter app available on iOS and Android devices.

    First introduced in January of 2016, MSQRD applies live filters to photos and videos captured with the iPhone's front-facing camera. It includes face swapping capabilities, along with a range of filters and masks that include celebrities, animals, and effects like larger eyes or rabbit ears. Filters like these have been gaining popularity in recent months following their implementation in Snapchat last fall.

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    Apple has made an investment in similar technology, having purchased real-time motion capture firm Faceshift in 2015. Faceshift worked with game and animation studios on technology designed to quickly and accurately capture facial expressions using 3D sensors, which could be used to create real-time video avatars for video chat. It isn't clear what Apple will do with the technology, but it could potentially be incorporated into Photo Booth or FaceTime.

    Though the technology has been acquired by Facebook, MSQRD will continue to be available on iOS devices as a standalone product. The app can be downloaded from the App Store for free. [Direct Link]

    Article Link: Facebook Acquires Popular Live Filter iOS App 'MSQRD'
     
  2. waterskier2007 macrumors 68000

    waterskier2007

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    Interesting. I've never heard of MSQRD, and I like to think I'm pretty up to date on iOS apps and Apple news in general.
     
  3. jonnysods macrumors 601

    jonnysods

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    My kids will love this app. They use snapchat and don't even take pics or have friends on their account. They just go through all the filters and laugh themselves silly.
     
  4. jclo Editor

    jclo

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    It's pretty fun. The MacRumors team was messing around with it this morning! It's also nice that it's free with no in-app purchases.
     
  5. Tycho24 Suspended

    Tycho24

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  6. JosephAW macrumors 6502a

    JosephAW

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    Hurry and download app before it requires a fb account!
    I have none and can't use apps that require fb access.
    Also check out BitEmji. Can use regular email for that for now.
     
  7. jonnysods macrumors 601

    jonnysods

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    Got it, we are loving it.
     
  8. goobot macrumors 601

    goobot

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    Instagram
     
  9. C DM macrumors Nehalem

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    To incorporate something from that app or from the technologies the developers of the app have created into one or more of Facebook's apps or services?
     
  10. AngerDanger macrumors 68020

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    If only the developers included a Steve Jobs mask, we could all make our own dramatized biopics!
     
  11. iAbc21 macrumors newbie

    iAbc21

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  12. bennibeef macrumors 6502

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    Its just a much easier way to put faces to the facebook identities once it uses fb accounts. Much more resolution and detail in those selfies to recognise details for a computer than on facebook profile pictures

    haha ;)
     

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