Ferrari and Apple in Talks to Expand Relationship, iPad Mini Now Standard in FF Coupe

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Mar 5, 2013.

  1. macrumors bot

    MacRumors

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    #1
    [​IMG]


    Ferrari and Apple are in talks to expand their partnership on in-car entertainment, reports Bloomberg. Ferrari Chairman Luca Cordero Di Montezemolo said the company would be "more precise" over the next few months, though its unclear what exactly Di Montezemolo meant.

    [​IMG]
    Ferrari's new 963 horsepower 'LaFerrari' hybrid hypercar was introduced this week at the Geneva Motor Show, and Ferrari also announced that its four-seater FF coupe will now incorporate a pair of iPad minis into the seats for use by the rear passengers.
    Eddy Cue, Apple's senior vice president in charge of Internet Software and Services joined Ferrari's board of directors late last year.

    (Image of the LaFerrari courtesy Máté Petrany/Jalopnik)

    Article Link: Ferrari and Apple in Talks to Expand Relationship, iPad Mini Now Standard in FF Coupe
     
  2. macrumors 68000

    likemyorbs

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    NJ
    #2
    iPads and automobiles should be purchased separately...
     
  3. macrumors 65816

    Xenomorph

    Joined:
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    St. Louis
    #3
    Sweet! Buy a Ferrari, get two FREE iPad minis!
     
  4. macrumors 6502

    Joined:
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    Location:
    Virginia
    #4
    I bet LaSafari will be snappier.
     
  5. macrumors 68000

    Joined:
    Nov 4, 2008
    #5
    The mini is more reliable and even considering the Apple tax, more reasonably priced.
     
  6. macrumors 6502

    Joined:
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    Location:
    Virginia
    #6
    I'd like to see Apple sponsor the Ferrari F1 team. Let's hope something like this happens.
     
  7. macrumors regular

    Joined:
    Feb 1, 2012
    #7
    I'll take a Ferrari just for the iPads.
     
  8. macrumors 6502

    Joined:
    Sep 8, 2012
    #8
    I went to buy a mini and came back with la ferari instead. seems better deal
     
  9. macrumors 6502

    UnfetteredMind

    Joined:
    Jun 6, 2012
    #9
    Been waiting for them to finally integrate iOS devices into their cars, now I can finally purchase :D

    EDIT: Just watched the intro vid, scratch everything I said, if I had that engine behind me, I wouldn't want to listen to anything else!
     
  10. macrumors 6502

    Joined:
    Feb 13, 2011
    #10
    ** yawn **

    .
     
  11. macrumors 68000

    Mattsasa

    Joined:
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    Minnesota
    #11
    lame.

    who cares about cars?
     
  12. macrumors 6502

    blacktape242

    Joined:
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    Location:
    Sacramento, CA
    #12
    i'd rather see apple and toyota.... :rolleyes:

    this news doesnt mean anything to the average working person.
     
  13. adildacoolset, Mar 5, 2013
    Last edited: Mar 5, 2013

    macrumors 65816

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    #13
    I hope they don't use apple maps for the built in satnav :p
     
  14. macrumors regular

    CGagnon

    Joined:
    Jun 24, 2007
    #14
    This has to be the most expensive way to buy an iPad Mini
     
  15. macrumors 65816

    taptic

    Joined:
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    Location:
    California
    #15
    Apple and Ferrari.

    Android and The-Junkey-Vanagen
     
  16. macrumors newbie

    Joined:
    Oct 1, 2010
    #16
    I do.

    Then again, your profile picture is a Pikachu, so I don't expect you to understand...
     
  17. macrumors 6502

    Joined:
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    Location:
    Virginia
    #17
    Luigi: I must scream it to the world, my excitement from the top of someplace very high. Do you know many Ferraris?

    Lightning McQueen: No, no, no, they race on the European circuit; I'm in the Piston cup.

    [Luigi and Guido frown at McQueen]

    Lightning McQueen: What?

    Luigi: Luigi follow only the Ferraris.
     
  18. macrumors 6502a

    Joined:
    Dec 30, 2011
    #18
    well when the guy in charge of Siri and Maps is on the Ferrari board I bet it's easy to get things like this done
     
  19. macrumors 68040

    Mad Mac Maniac

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    #19
    great news for the 0.1% of the world that would ever consider getting a ferrari...

    However I would love to see Apple start integrating better into a bunch of major car companies. Ferrari might be a good first step. I think another company that Apple should partner with ASAP is Tesla. Their DNA is extremely similar
     
  20. macrumors demi-god

    Shrink

    Joined:
    Feb 26, 2011
    Location:
    New England, USA
    #20
    Nobody.

    Obviously, since you don't care about cars, nobody else does either.. .

    :rolleyes:
     
  21. macrumors 65816

    taptic

    Joined:
    Dec 5, 2012
    Location:
    California
    #21
    Ferrari Rumors...
     
  22. macrumors 68000

    nepalisherpa

    Joined:
    Aug 15, 2011
    Location:
    USA
    #22
    I'm going to start saving up for a Ferrari so I can get an iPad for free.
     
  23. macrumors 6502a

    diddl14

    Joined:
    Aug 10, 2009
    #23
    Wait, does this say for the 'rear-seat' passengers?
    Guess that means operating the mini with you nose..
     
  24. macrumors 6502a

    Hexiii

    Joined:
    Jun 30, 2011
    Location:
    Prague, Czech Republic
    #24
    Well, I am gonna need to buy that Ferrari every year to keep up with the iPad mini refresh cycle....
     
  25. macrumors 6502a

    pacmania1982

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    Location:
    Birmingham, UK
    #25
    As long as none of the Apple products start getting Ferrari branding and special 'limited edition' wallpaper....
     

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