The idea of not having to trudge down to Blockbuster is fantastic, but the truth is far from acceptable. I don't have Apple TV (and, as an English customer, don't really understand why I'd want it) so plugged my MBP into my HD LCD. The results were awful. It really looked like it was from the web - blocky, little detail, compressed and very little contrast. So why charge me the same as a high-quality DVD rental?! As for the choice of films available, go and take a look and you'll agree that there's next to nothing worth watching. I won't bother renting from iTunes again for a very long time. And when they wonder why the take-up is so slow, will they ask their customers? Pah, of course not!