Financial Times' Mobile Site Broadens Readership to Morning and Evening Hours

Discussion in 'iOS Blog Discussion' started by MacRumors, Nov 18, 2011.

  1. macrumors bot


    Apr 12, 2001

    The Financial Times' web app has drawn more than 1 million readers since June, growing by 300,000 readers since late September. However, the raw numbers don't tell the whole story.

    In its press release about breaking the 1 million mark, the FT staff built an infographic with data from its mobile website. 20 percent of FT page views are from mobile devices, and 15 percent of its digital consumer subscriptions initiate on mobile, showing that the paper is having good luck attracting readers to its pricey business-focused readership.


    But most revealing is this chart showing the distribution of readership broken out by time-of-day and whether readers were using a smartphone, tablet, or reading on a desktop. As a financial paper, this data reflects the behavior of a higher-income, white-collar readership.

    Smartphone and tablet readership spikes in the morning, then drops as readers use their desktops to keep up with the news during the day, then tablet use rises in the evening as users commute and arrive home.

    Article Link: Financial Times' Mobile Site Broadens Readership to Morning and Evening Hours
  2. macrumors member

    Jun 5, 2007
    The colors of the icons for smartphone and tablets are switched when you move from the icons to the graph. Presumably the dark red signifies smart phones in the graph (pink for tablet), although it's unclear given the confused icon colors.
  3. macrumors 604

    Sep 17, 2009
    Melbourne, Australia
    Looks like people go on the website at work on their work desktops, and before & after work on their tablet or smartphone.
  4. macrumors 6502a


    Jun 28, 2010
    No kidding.

    Consistency. It's a good thing.
  5. macrumors 65816

    BJB Productions

    Nov 10, 2008
    I don't use this app, but I find this to be pretty true for me. Phone in the morning; not a lot of time, so just whip it out. Computer during day/work hours, and then snuggle up with the iPad later at night.
  6. macrumors 68020


    Jun 4, 2009
    Very interesting. For me it is smartphone from 9am-6pm then all laptop until 1-2 am.

    But I would like to know which color really goes with which device.
  7. macrumors regular

    Nov 3, 2011
    Wow, this makes the blog? Is this not common sense? I can't say those graphs,surprise me, if you'd ask me to draw you said graph that's what I'd have drawn, Mr Golson struggling for things to write.....
  8. macrumors 68040

    Sep 4, 2009
    Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

    This shows smartsphones and tablets have replaced typical newspaper reading habits.
  9. Guest

    Apr 17, 2005
    Currently in Switzerland
    Same here in terms of usage pattern, but I still REFUSE to use the web thingie devised by FT - as a subscriber, it was ridiculous to see them run away from Apple's rules and an award-winning app just to keep control over reader information.

    Besides, the web app DOES have disadvantages compared to the normal application.
  10. AmpSkillz, Nov 19, 2011
    Last edited: Nov 19, 2011

    macrumors regular


    May 30, 2010
    I'm everywhere & you're never there
    Desktop and tablet also have text which is the same color as the icon but smartphone has the same color text as tablet, so they were not just switched.The tablet icon looks like a large version of their smartphone icon. They actually used a different tablet graphic above this graph in the original uncropped version of this infographic. (Original)

    My guess is that they were in a hurry and simply enlarged the smartphone icon for the tablet icon and and meant to recolor one of them, but recolored the wrong one and forgot the text.

    Assuming that coloring is the only mistake and that positioning on the graph is accurate, this is what it should look like.

  11. macrumors 68040


    Apr 18, 2011
    Add in people check the finance news before their day in their finance industry jobs. Pretty obvious this.
  12. macrumors 65816

    BJB Productions

    Nov 10, 2008

    Yeah, I'm not a web app fan either.
  13. macrumors 603


    Apr 21, 2003
    What disadvantages are you finding?
  14. macrumors 6502a


    Jan 10, 2009
  15. Guest

    Apr 17, 2005
    Currently in Switzerland
    Here is part of the feedback I sent them:

    "My main gripes with this new approach are related to its dependence on another software (i.e., the iPad browser), as well as the relatively limited feature set, page layout and offline-reading capabilities when compared to the original, award-winning App. I must also emphasize that, in relying on the main browser framework (such as Safari for iPad), users may often face memory usage issues that could lead to frequent reloading of content, something which does not normally happen in self-contained Apps."
  16. macrumors 65816


    Jan 21, 2004
    The first thing I do in the morning is grab my iPhone and read macrumors, Facebook, and check my email. After I get up and say to myself, who needs a laptop?
  17. macrumors member

    Dec 24, 2007
    That's exactly my type of usage. Reading the FT mobile app on the way to work, reading on desktop during the day and occasionally logging in via iPhone again in the evening when back home.

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