Font used in old Apple ads?

Discussion in 'Design and Graphics' started by Undecided, May 8, 2012.

  1. macrumors 6502a

    Joined:
    Mar 4, 2005
    #1
    I really like the font Apple used back in the day for its print ads - the one where certain numbers hung down a little lower. I think the 3, 5, 7, and 9 were like that. Here's an example. What font is that? I thought Garamond but that doesn't seem the same. Thanks!
     
  2. macrumors 65816

    SwiftLives

    Joined:
    Dec 7, 2001
    Location:
    Charleston, SC
    #2
    Apple Garamond. Which is technically different than the other 3 or 4 Garamonds in use.

    Here's a free, albeit unofficial version.
     
  3. thread starter macrumors 6502a

    Joined:
    Mar 4, 2005
    #3
    Thanks! It's a little deceptive when seeing the preview on the web page - it doesn't show that some of the numbers hang lower. But that's what I was looking for!
     
  4. macrumors member

    Joined:
    Jan 9, 2008
    #4
    I recalled that Apple Garamond is 20% taller or skinnier than regular Garamond.
     
  5. macrumors regular

    Joined:
    May 11, 2011
    #5
    Why would you want to use Apple Garamond? Serif fonts are boring.
     
  6. macrumors 6502

    iMacC2D

    Joined:
    Jun 24, 2010
    #6
    Your point is? Someone wanted to know what the old Apple corporate typeface was, and MR delivered. Whether you think it's boring or not makes no difference in the slightest.
     
  7. macrumors 65816

    Joined:
    Mar 22, 2010
    #7
    What a shame to have such a narrow view of type.

    It makes me sad for you.

    :(
     
  8. macrumors regular

    Joined:
    Oct 20, 2010
    Location:
    London
    #8
    ...highly subjective. But, each to their own :rolleyes:
     
  9. macrumors 6502a

    Joined:
    Nov 26, 2003
    Location:
    Minnesota
    #9
    Well, because serif fonts *tend* to be easier to read quickly because the letterforms can be more quickly scanned (identified) by the eye than sans, although they suffer in smaller sizes compared to sans. At the time, Apple was using the font to help establish the image of the company as more upscale, hence the more traditional font type--although Garamond wasn't often used by others at the time, so it looked distinct.
     
  10. macrumors 6502

    Bluefusion

    Joined:
    Apr 25, 2003
    Location:
    New York, NY
    #10
    I say you're boring :)
    Apple Garamond was truly beautiful. It took the best things about Garamond and made it feel lighter and more refined (imho, of course). I miss it a lot, especially when I see my old 12" Powerbook with the old-style font. It always looked so elegant compared to whatever generic one they use now (Myriad, or whatever it is). The "Apple font" was part of what made the old machines look so damn classy.
     

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