Former Apple Retail VP John Browett Takes Executive Job at UK Fashion Retailer

Discussion in 'Mac Blog Discussion' started by MacRumors, Feb 14, 2013.

  1. MacRumors macrumors bot

    MacRumors

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    RetailWeek is reporting that former Apple Senior Vice President of Retail John Browett has taken a job as the chief executive of United Kingdom fashion and accessories retailer Monsoon Accessorize. Browett will start on March 4, almost 5 months after leaving his position at Apple.

    Browett had been with Apple for about seven months and was hired after Apple had conducted a 7 month search for the replacement of Ron Johnson, another former retail head. Although Cook had high praise for Browett after he was hired, there were some issues that Apple had with his management decisions. Before arriving at Apple, Browett was praised for turning around electronics retailer Dixons.

    Apple Retail has gone 4 months without a retail head since Browett's dismissal, and the retail team has reported directly to CEO Tim Cook in the interim. At the Goldman Sachs Technology and Internet Conference a couple days ago, Cook said that Apple retail is "the face of the company".

    Article Link: Former Apple Retail VP John Browett Takes Executive Job at UK Fashion Retailer
     
  2. ThunderSkunk macrumors 68020

    ThunderSkunk

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    #2
    Well he certainly looks pleased with himself there, so, congratulations, I guess.
     
  3. bommai macrumors 6502a

    bommai

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  4. parish macrumors 65816

    parish

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    #4
    Yeah, I thought that sounded wrong :rolleyes:
     
  5. Koodauw macrumors 68040

    Koodauw

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    #5
    That was good for some LULZ. Details... just not that important these days.
     
  6. dazed macrumors 6502a

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  7. charlituna macrumors G3

    charlituna

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    #7
    I know that blogs love to get hits by name dropping Apple and scant connections to Apple, but really. Do we now have to put up with play by play articles on everything that happens in the FORMER SVP's life and career. Aren't there some standards.
     
  8. Robert.Walter macrumors 6502a

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    #8
    Who cares? Why waste time discussing the trash after its already been carted off to the kerb?
     
  9. Mackan macrumors 65816

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    #9
    Same can be said about Apple. Tim's comment about hiring him, and then they also manage to give him some stocks before they fired him. Well executed, indeed.
     
  10. Squilly macrumors 68020

    Squilly

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    #10
    Can someone say ironic?
     
  11. Jayse macrumors regular

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  12. SilentLoner macrumors 65816

    SilentLoner

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    #12
    Watch monsoon and accessorize go into administration.... you heard it here first.
     
  13. buysp macrumors 6502

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    #13
    I feel sorry for Monsoon Accessorize employees!
    Hiring Browett was one of Timmys big mistakes!
     
  14. Technarchy macrumors 603

    Technarchy

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    #14
    John Browett gets hired, expect to get fired.

    That's the extent of his creativity.
     
  15. thedeejay macrumors 65816

    thedeejay

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    #15
    He should work at my local gym. It's gone to **** anyways. At least he can't **** that up..
     
  16. AllieNeko macrumors 6502a

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    #16
    The guy isn't trash, he clearly knows what he's doing money-wise. The problem is that cost cutting isn't Apple's style. I think he'll fit it well at Accessorize. Which, BTW, I don't like. Claire's is about a million times better :D
     
  17. MacFan23 macrumors regular

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    #17
    It's crazy how disrespectful some people on this forum are!
    The guy simply wasn't the right fit for Apple, he is by no means a "clown" or "trash".
     
  18. Ironduke Suspended

    Ironduke

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  19. rmwebs macrumors 68040

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    #19
    Quite telling when no tech-based company wants him so he has to go to a teenage girls fashion shop. :rolleyes:
     
  20. Astroexe macrumors member

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    #20
    Wow, Monsoon, really? That's certainly *is* a long fall.
     
  21. FirePhantom macrumors member

    FirePhantom

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    #21
    His main business philosophy is cutting spending by cutting hard-working, loyal employees. All he clearly cares about is his own career, his own stock options, and his own bonuses — which he gets at the expense of hundreds if not thousands of others.

    From a working-class person's perspective, he is the epitome of trash.

    Furthermore, he doesn't care about customers or the customer's experience.

    So from an Apple fan and Apple Store shopper's perspective, he is a clown.
     
  22. crossifixio macrumors regular

    crossifixio

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    #22
    Thank you exactly what I was thinking!
     
  23. Going Digital Suspended

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    #23
    Next High Street Casualty then.

    With all the retailers that have been closing in the UK recently and his track record it looks like monsoon will be on the casualty list soon.
     
  24. moose.boy macrumors member

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    #24
    I suspect that most people being 'disrespectful' have had the misfortunate to shop in the chain (Dixons / Currys / PC World) that he used to work for.

    It was and still is a horrible, frustrating, over priced experience.

    I don't think there was a single sane person in the UK who thought that his hiring was sensible or appropriate.
     
  25. Mike MA macrumors 65816

    Mike MA

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    #25
    Did the guys at Monsoon Accessorize read the news actually?
     

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