Former Burberry CEO Angela Ahrendts to Join Apple Next Week

Discussion in ' News Discussion' started by MacRumors, Apr 23, 2014.

  1. macrumors bot


    Apr 12, 2001

    During today's second quarter earnings call, Apple CEO Tim Cook announced that the company's new retail and online leader, Angela Ahrendts, will be joining Apple next week.

    Ahrendts first resigned from British luxury fashion house Burberry in October of 2013, but was contractually obligated to stay on with the company for another six months as it transitioned to new CEO Christopher Bailey. As of April, Ahrendts fulfilled her obligations and became free to leave Burberry to join Apple.

    Earlier this month, rumors suggested Ahrendts might stay on with Burberry until June in order to pick up a two million pound performance bonus, but it appears that she will not be staying with the company in order to collect the payment.

    Ahrendts will join Apple as the Senior Vice President of Retail and Online Stores, a position that has seen significant turnover over the past several years. In 2011, Ron Johnson left Apple for J.C. Penney, after building up Apple's retail presence during his 11-year tenure. Johnson was then replaced by Dixons CEO John Browett, who served less than a year at Apple. Since Browett's departure, the position has been empty.

    Article Link: Former Burberry CEO Angela Ahrendts to Join Apple Next Week
  2. macrumors 68000

    Mar 5, 2012
    Central California
    Thanks for the update !

    Please let us know when "she starts work tomorrow" and then when she starts work -"her first workday at apple begins today"
  3. macrumors G3


    May 25, 2004
    well she prob will be the best dressed at Apple :roll eyes:
    Imagine she show's up in some raggy t-shirt and jeans :p
  4. macrumors regular

    Jan 1, 2007
    Dear Burberry,

    If you don't know what to do with the 2 million pound bonus, I have a few ideas and can definitely be of assistance. Just send me a pm and we'll figure this out together. You shouldn't have to deal with this alone.
  5. macrumors 6502

    Sep 2, 2012
    So I take of that apple ended up paying her more than Burberry :cool:
  6. sualpine, Apr 23, 2014
    Last edited: Apr 23, 2014

    macrumors 6502


    May 13, 2013
  7. macrumors 68020

    Nov 16, 2006
    Does seem to be an awful lot of stories about this?
  8. macrumors 603

    Jan 20, 2010
    Probably because she's an attractive female. Imagine if someone like Bob Mansfield was just now coming to Apple, I doubt we'd get the same amount of articles. :p
  9. macrumors newbie

    Jan 28, 2008

    Angela, I'm thrilled to hear you'll soon be onboard.
  10. gri
    macrumors 6502a


    Jul 17, 2004
    New York City, aka Big Apple
    Just let this roll on your tongue and think about it: A 2 million Pound (!) performance bonus.

    I work in cancer research and at current NIH funding I would know what to do with 3.36 Mio USD. I could run my lab for at least 5 years... But I guess running a clothing company is more valuable (I am unfair, I know, but sometimes it just is frustrating):mad:
  11. macrumors 604

    Jul 29, 2003
    Silicon Valley
    Or she figures than the stock options she can get next week as a SVP will eventually be worth many million$ more than the stock options and option pricing she might get if she waited till fall. Maybe this is a sign that it might be time to load up on some AAPL?
  12. macrumors 68020

    Apr 2, 2008
    Uummm so if it was false that she was staying at Burberry to receive a 2 million pound bonus, maybe it's false that she was even getting that bonus...

    Maybe she already got it or was never planning on staying until June.
  13. macrumors 604

    Jul 29, 2003
    Silicon Valley
    It might be a sad fact that on average the general public spends more on nice coats and jeans than on cancer research. Even after someone in the family dies from it... :(
  14. macrumors 6502

    Oct 9, 2006
    It's unfortunate, but true. On the other hand, this isn't that common, with relatively few CEOs making that kind of bonus. I expect funding at the NIH to improve a bit (hopefully preventing someone taking the "fund a random researcher" idea seriously), by attrition if nothing else. It may take awhile, but with the number of spots in PhD programs decreasing, there may be a dearth of researchers in the coming years.
  15. macrumors 6502

    Feb 19, 2012
    Exactly what I thought right now... :D She wants to join the ride.:p
  16. macrumors 604


    Mar 26, 2008
    lol if i was offered 2 mio id be like beep yes YOLO see ya in hawaii chillin biatches
  17. macrumors 6502

    Oct 15, 2010
  18. macrumors 603


    May 21, 2012
    pc pr...
  19. macrumors member

    Apr 2, 2012
    She was probably thinking about staying until she gets the bonus but got a "you start now or never" call from Tim.
  20. macrumors 65816


    Apr 27, 2010
    Provo, UT
    So was that 2 million pounds of clothing and shoes?
  21. macrumors member

    Nov 12, 2009
    Angie…Oh, Angie…Where will this take us from here? (Rolling Stones)

    So… Tim said, here's a "starting bonus" = Burberry bonus… Start now.
  22. macrumors 6502a


    Mar 5, 2010
  23. macrumors G4

    Oct 23, 2010
    Apple probably agreed to compensate her for it.
  24. IbisDoc, Apr 23, 2014
    Last edited: Apr 23, 2014

    macrumors 6502

    Apr 17, 2010
    In my opinion, the fact that the all-white male limousine liberal club that is the Apple senior leadership has finally allowed a woman is big news. They've finally realized that white men are not the only talented individuals out there.

    It's certainly a more relevant story than the breaking news that some clown actor will play Steve Jobs in a movie that nobody will see.
  25. macrumors 6502a

    Sep 24, 2013
    Thats the tech story..Microsoft has 2 female execs at the top level. Google has 1 as well.

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