Foxconn's Push Into Televisions Hints at Preparation for Possible Apple Television

Discussion in ' News Discussion' started by MacRumors, May 7, 2013.

  1. macrumors bot


    Apr 12, 2001

    The New York Times reports on Foxconn's efforts to diversify its business, recognizing that while Apple is and will remain an important customer currently responsible for about 40% of Foxconn's revenue, it needs to tap into other markets in order to improve its own stability.

    One major push for Foxconn has been the television market, where it has invested with Sharp in an LCD panel factory in Japan and begun releasing its own televisions in partnerships with RadioShack and Vizio.
    Despite the push into televisions, including the partnership with Vizio, which is the top-selling brand in the United States for television over 60 inches, Foxconn is said to need additional large partners with Apple viewed as the primary target.
    Almost exactly one year ago, Foxconn chairman Terry Gou was initially reported to have confirmed that the company was making preparations for an Apple television set, but the company quickly clarified the situation to deny that any specific acknowledgement had been made.

    Foxconn noted that Gou had refused to discuss or speculate on any specific product and merely stated generally that Foxconn is "always prepared to meet the manufacturing needs of customers should they determine that they wish to work with Foxconn in the production of any of their products".

    Article Link: Foxconn's Push Into Televisions Hints at Preparation for Possible Apple Television
  2. macrumors 6502a


    Jun 6, 2007
    I'm in the market for a new TV. Just give me something to buy. :D
  3. macrumors G5


    Jul 29, 2011
    Somewhere Back In The Long Ago
    Only time will tell if this proves to be a success for Apple. I have serious doubts that they should be attempting to compete in a market where established hard brand leaders exist.

    4K Television will ultimately become commonplace, but not ye and not for a few years in my opinion. Yes, Apple have the available funds to allow them to give this a try, but personally I would prefer they remain focus on what they know, rather then trying to enter a market in which they really have no established mark.
  4. macrumors 65816

    Aug 1, 2010
    Does anyone read the titles before posting an article? This title sounds so awkward.
  5. macrumors regular

    Jan 3, 2003
    Sometimes I imagine the day-to-day job of an analyst involves a lot of this:

    "Siri, remind me every four weeks to release a research note about an Apple TV."
    "Siri, remind me every two weeks to release a research note about an Apple iWatch."
    "Siri, remind me every three weeks to release a research note about iPhone supply chain inventory."
  6. macrumors member

    Jun 17, 2010
    Can apple just hurry up and release IOS 7 and a TV
  7. macrumors 6502a

    Mar 24, 2010
    I hope that's not a picture of the new Apple Television. IT'S TINY!
  8. macrumors 6502


    Sep 14, 2009
    I Love L.A.

    You do know that Apple entered a market (mobile phones) in which they had no established mark? :apple:
  9. macrumors 65816

    Apr 22, 2008
    MacRumors, can we have an "Exclude stories that are sourced from analysts" button please?
  10. palmharbor, May 7, 2013
    Last edited by a moderator: May 7, 2013

    macrumors 6502

    Jul 31, 2007
    Made in USA?

    When Sony televisions were the best and most desirable they were made in Rancho Bernardo, California. Then Sony moved to China and they went from being number one to an also brand.
    Mitsubishi made tv's in Lake Forest, CA with parts sent from Japan.
    Then they moved to Mexico and sourced parts in Mexico to increase profits per unit. The TV's failed early and now you cannot find their TV in any store.
    They were the Big Tv King and now they can't give their stuff away.
    People in general are not going to pay $1500 for an Apple TV that is nothing more than cheap Chinese crap. The Chinese know that if they build a product that will last 10 years, they lose repeat business, but if it last 2 years or less, they get a new sale.
  11. macrumors 68030


    Aug 10, 2010
    macrumors apparently
    my bet is that apple tv will be controlled telepathically, though you need to be gifted; otherwise there is no much use for you buying it
  12. macrumors G5


    Jul 29, 2011
    Somewhere Back In The Long Ago
    Where the type of competition they will face in the Television market? I think not. Look at what £700.00-£1K or dollar equivalent will buy you on the street / amazon retail outlets today.

    Companies that have done TV, know it back to front, and have brand support.

    I'm not knocking Apple for trying, and I hope they make a success of it, but boy are they up against it.
  13. Tiger8, May 7, 2013
    Last edited by a moderator: May 7, 2013

    macrumors 68020

    May 23, 2011
    True, just look at AMERICAN CARS, how reliable and great they are just oil and brakes and that Chevy will last you for at least 10 years
  14. macrumors 68000


    Nov 2, 2006
    And Yourself?
    My parents literally just bought a brand new Samsung, not in the market for one myself but I'm interested to see what kind of price tag an Apple TV would rock!
  15. macrumors 6502

    Feb 27, 2013
    On Engadget you can exclude a subject from your search by using the following example.

    You can replace analyst with any word you don't want from the headline of stories.

    I've tried it on ManRumors and many other tech site and it doesn't work.

    It's a feature I use most often on Endgadget.
  16. Jsameds, May 7, 2013
    Last edited: May 7, 2013

    macrumors 65816

    Apr 22, 2008
    I get what you're saying, but having tried out numerous "Smart" TV's - they're really not that smart. Banner ads, slow and clunky interface, poor selection of almost all terrible apps etc.

    After using iOS for so long, using a SmartTV feels ancient in comparison. Apple have the opportunity to do so much in this market, just like when you thought pre-iPhone smartphones were as good as they were going to get.

    As an example, my 2012 model LG TV only has 1 out of the 4 UK major catchup services. I can't wait for Apple to set a new standard here, as the current one is nothing short of poor.
  17. macrumors 6502a


    Jan 21, 2013
  18. macrumors 6502

    Mar 15, 2011
    Any change they announce this in the June meeting?
  19. macrumors 68030


    Mar 25, 2011
    explain Vizio? They did it.
  20. macrumors 6502a

    Jun 29, 2011
    I do not think Apple will actually produce a television set. Televisions are commodities; to the average user there is little to differentiate them besides size and a gut feeling on image quality and colour. There is little room for "innovation" (as much as I detest that term) and they are cumbersome and costly to retail, especially at the standards Apple has set in this area.

    The opportunity is in content delivery; the television is simply a portal to the devices plugged into it. Apple does not need to produce an actual television set to innovate in this area. The existing set-top box concept they have with the Apple TV is the key. It's cheap to produce, affordable for the consumer, easy to retail, simple to ship, can be upgraded often, and works with nearly every new television out there.

    They have yet to do amazing things with the Apple TV, but in the next 1 - 2 years I have no doubt this will change.

    They do not need to produce an actual television set to do wonders in this area.
  21. macrumors 65816

    Feb 4, 2011
    Difference being that it was a clear opportunity area. Growth on televisions has leveled off dramatically in recent years and is an already established industry they are trying to penetrate rather than create a niche for.
  22. osofast240sx, May 7, 2013
    Last edited by a moderator: May 7, 2013

    macrumors 68030


    Mar 25, 2011
    When has apple made cheap Chinese crap? Why would they start now?
  23. macrumors 68020

    Mar 15, 2012
    Of course, you remember they said that exact same thing 1-2 years ago? :D
  24. macrumors 65816

    Feb 4, 2011
    Vizio's main niche was that they marketed cheap and quality TVs which exactly where the marketplace was headed. Apple, might be able to do the quality part...
  25. macrumors 6502a

    Jun 29, 2011
    Well, yes. For that I have no excuse. I am actually surprised they haven't done more with it. I love mine, but wondering where certain features are, notably a full web browser and apps. That said, opening it up to apps also opens it up to networks and studios pushing their own streaming services with separate monthly fees instead of going through iTunes and Netflix. That is already starting to happen with Netflix's recent lost of 2,000 titles.

    As well, a forced reliance on AirPlay to get additional content to your TV/speakers does require a second Apple device...

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