Free “Project Runway” special on iTunes

Discussion in 'MacBytes.com News Discussion' started by MacBytes, Jul 18, 2006.

  1. macrumors bot

    Joined:
    Jul 5, 2003
    #1

    [​IMG]

    Category: Videos
    Link: Free “Project Runway” special on iTunes
    Description:: A free “casting special” from Season 3 of the “hit” show (for Bravo, anyway) Project Runway. Entitled “Road to Runway“, the special “… follows auditions across the country in search of the next great fashion designer and catches up with some of the favorite designers of seasons’ past.”

    Posted on MacBytes.com
    Approved by Mudbug
     
  2. macrumors G3

    Joined:
    May 2, 2005
    #2
    Great Googly!! I LOVE Project runway!
    the winner from last season has a shop in Houston... :D

    here's the link if you don't wanna read the whole blog post. :)
     
  3. macrumors 68020

    winmacguy

    Joined:
    Nov 8, 2003
    Location:
    New Zealand
    #3
    I am still waiting for the 'make a 30sec TV ad' or 'make a movie in 48hrs' version of project runway with the winner getting either a spot at chiatday or saatchis or enough money and gear to set up their own agency or film studio. We just had the movie in 48hours here a month back and the winner got a whole lot of Apple gear.
     
  4. macrumors newbie

    Joined:
    Jul 24, 2006
    #4
    Hey, check out this article on the new Project Runway site-- it sounds a lot like this great site StarStyle.com, which helps you find the fashion from television and music videos. It's definitely worth a glance, if you're into fashion, television and music.

    StarStyle.com
    ------------------------

    'ProjectRunway' Bows Fashion Search
    by Erik Sass, Monday, Jul 17, 2006 6:00 AM ET

    BRAVO TV WILL LAUNCH A fashion-focused microsite for its show "Project
    Runway" that allows visitors to search for apparel. Much of the editorial
    content for the site is provided by Elle.com, the online presence for Elle
    magazine, but featured items will also correspond closely to the products
    and looks highlighted in "ProjectRunway," including favorite items of the
    competing designers.
    The microsite, Runway Radar, was designed and launched by Fallon, which also
    pitched the original concept to Bravo, said Ryan McKeever, Fallon's media
    supervisor for the project. Describing the microsite as an aggregator, he
    said the goal is to "keep people in the know, and let them know what fashion
    trends are out there--what's new, what's hot." The microsite uses Flash to
    deliver the images, with forty new items showcased every week.

    Eric Frost, Fallon's interactive group creative director, said that Bravo
    will promote the site on the air and with links on the main BravoTV.com Web
    site. Frost said the site will also leverage other fashion sites, like Daily
    Candy--which reportedly just received an investment that pegs its value
    at$130 million.

    The new site will also be promoted on blogs and via word-of-mouth campaigns.
    He added that Bravo will track online metrics including the number of
    click-throughs to content partners and retail destinations.

    Going forward, Frost said, the next few months will see an aggressive push
    by Bravo to form relationships with "a whole bunch of new content partners"
    in addition to Elle.com: "We're developing new content partnerships, because
    ultimately the breadth and depth of the fashion content is what will keep
    people coming back."
     
  5. macrumors 6502

    Joined:
    Nov 16, 2003
    Location:
    Calgary, AB
    #5
    Boo to another US only iTunes promo. Lame.
     

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