I have an idea for an app. I've done a fair amount of research and the idea is pretty unique, and if executed well, I think it could be pretty big. The people I've discussed with are pretty excited by it. I'm pretty excited by it. I have the name, logo, the entire concept, and several of the app screens fairly well fleshed out in terms of design...enough to make a pretty compelling presentation. One problem is, I work as a retoucher in a busy NYC retouching studio. I am surrounded by smart creative people, but they aren't app developers. None of my friends are either. I don't know the first thing about coding, APIs, SDKs, marketing, venture capital, etc. And I'm swamped with retouching work most days, with little to no time for app development. We're not talking about a flashlight app here. We're talking about something photography related, on the scale of Instagram (no, it's not another filter effects app; there are no filters), meaning Amazon or other data/photo hosting servers, potentially large user databases, security considerations, Facebook/Twitter/Instagram integration, and I'm sure a whole slew of things I haven't even considered. I'm daunted. I don't want to do this if I can't do it right. I want the app to have a good shot at becoming a success. If I walk into an established app studio and partner with them, I'd lose control. If I try to find an independent app coder, it could be a year before we get it off the ground, and I have no money. I could try to seek funding, but these VC guys speak their own language. They want business plans, names and skills sets of partners/employees, etc. . I'm just a guy with a catchy idea, a logo, and some screenshots. I know I'm not the first to ask this, but what does a guy like me do at this point?