I have to admit that it is two years later, but regardless, the competition is getting heated, which is only a good thing for consumers. I still love my iPad 3 and don't see a reason to upgrade just yet but Google has really upped the ante and had now shown consumers what is possible for the money. Apple is safely hiding behind iOS and relying on consumer ignorance as far as "features". Like many of you know, the "features" Apple releases are things they think you should be able to do. They will have to revamp iOS eventually, and it is either going to be beautiful or ugly. I really don't understand Apple's logic. They make a ton of money on the device AND on the consumption side of things (software). I mean this is OKAY as long as they can get away with it, but I feel that their grip on this high profits on everything will soon fade away as the competition pours from Microsoft and Google. Now, to be fair, I don't feel that neither the Surface or the Nexus 10 are "iPad killers", but this is the first real true competitors we have seen so far. Competition is a good thing.