'Haunting Melissa' App Brings Episodic Movie Exclusively to iPhone and iPad

Discussion in 'iOS Blog Discussion' started by MacRumors, May 16, 2013.

  1. macrumors bot


    Apr 12, 2001

    Haunting Melissa, from Hooked Media Digital and "The Ring" producer Neil Edelstein, is an app that aims to deliver movies on mobile devices in an entirely new way.

    Much like a TV show on iTunes, the film is broken up into segments that can be unlocked by sharing a user's viewing experience on Facebook, purchasing each episode within the app for $1.99 or paying $6.99 to $14.99 for the entire film. In an interview with Bloomberg, Edelstein declined to comment on how many episodes would be available.

    Edelstein also said that Hooked Media Digital wanted to find a way to present movies and TV on mobile devices as studios have struggled to account for the rise of mobile video.
    Although the film could have been released in Apple's iTunes Store, providing it through an app gives Hooked Digital Media greater control over the way the content is delivered. It also gives the studio the ability to add additional story elements at any time, providing users with a unique film viewing experience. In 2011, "The Godfather" director Francis Ford Coppola experimented with similar technology in theaters.

    Haunting Melissa is a universal app that is available for free in the App Store. [Direct Link]

    Article Link: 'Haunting Melissa' App Brings Episodic Movie Exclusively to iPhone and iPad
  2. macrumors 6502

    Apr 26, 2011
    "silent...silent...silent...SUDDENLY LOUD DRUMS AND VIOLIN STRINGS....NOISES OF JET ENGINES RISING....OFF KEY PIANO PLAYING...SCREAMING...silent...silent...silent..." -every horror movie in the past 10 years
  3. macrumors newbie

    May 16, 2013
  4. macrumors G3


    Aug 3, 2011
    Gramps, what the hell am I paying you for?
    You forgot the wicked nasty bass drop.

  5. macrumors regular

    Mar 20, 2012
    But not the iPod touch? Why not just write ...Exclusively to iOS Devices? (I see it's the developer's wording, not MacRumors'.)
  6. macrumors 604


    Nov 26, 2007
    Sounds interesting. But I dislike horror movies.
  7. macrumors 68020


    Dec 31, 2007
    Colorado & Ontario
    Someone needs to give horror movie genre a kick in the pants, by making a horror movie that doesn't look like what horror movies have come to look like.

    ...a character that's a sociopath, who just casually, effortlessly kills with complete indifference, in locations and scenes where you'd never expect to see such a thing happen, without reason, without being a comicky caricature of evil villainy, would be truly scary.
  8. macrumors 65816


    Mar 11, 2009
    I don't want a unique experience. I want the director's experience.
  9. macrumors 65816


    Jan 5, 2010
    Almost Rock Solid
    Sharing on Facebook? Uh, no thanks.

    Let me know when it's on Netflix.
  10. macrumors 65816


    Feb 27, 2006
    I'm not a fan of Facebook, either. However, this might be one of those times that a "fake" Facebook account comes in handy.
  11. macrumors member

    Apr 24, 2012
    Like Dexter?
  12. macrumors 6502a


    Mar 23, 2011
    Leeds, UK
    Re: your quote - on the one hand yes, on the other hand Mass Effect. If the whole experience is designed around it then interactive storytelling where the story can be actively varied can be a great thing.
  13. macrumors 601

    Compile 'em all

    Apr 6, 2005
    Have you watched The Cabin in the Woods?
  14. macrumors Core


    Jan 18, 2005
    Darkplace Hospital
    Because I love watching such engrossing and atmospheric films on my iOS devices, when I have a 55" Bravia, Bluray player and 5.1 system.
  15. macrumors 6502


    Jun 11, 2004
    cool idea, shame it's a horror film
    i'll check back when they have some interesting show/film on
  16. macrumors 68020


    Dec 31, 2007
    Colorado & Ontario
    Sort of... But even Dexter is very methodical and very much "into" his killing, and endears & makes the audience feel safe because he only goes after other villains.

    Remove those aspects, someone who just kills randomly, indiscriminately, broad daylight, city streets, you name it, because the opportunity presents itself and the idea strikes them, without any provocation or ideology or motive to figure out and track. Just, an unassuming character who wanders through the world at ease, leaving eddies of chaos in their wake because they can and it means absolutely nothing but a moments enjoyment to them.

    Haven't seen cabin in the woods. I sort of lost interest in the horror genre when it all turned into supernatural quackery and shaky cameras in the dark and the aforementioned soundtracks.

    The war scene in the beethoven bio "Immortal Beloved" was more horrific than any of that. ...and a pretty great movie too.
  17. macrumors 65816


    Mar 11, 2009
    If it really was _designed_ around interaction, and that's part of the director's vision, fine.
    Seems they're talking more about slapped-on content or full vs. abridged versions.
  18. macrumors regular


    Dec 19, 2005
    Choose your own adventure movies. Cool idea. Niche, but cool idea. Even a mass choose your own adventure would be cool where the posts and comments by watchers would affect (but maybe not fully decide the outcome of) the next episode(s) and entire show. It'll be interesting to see how this particular distribution method works out.
  19. macrumors 6502a

    Jun 26, 2009
    You really should see Cabin in the Woods.
  20. macrumors regular

    May 18, 2012
    Exactly. This movie kind of gave me a little hope when it comes to the Horror Genre. Really loved where Whedon went with it.

    As a side note...for those who like good ole' fashioned blood and gore and being flat out shocked...it's older now, but the remake of The Hills Have Eyes, unrated version, surprised me in some ways too on what could be done for shock value even in a genre that has been beaten to death over and over again.

    *Edit* - Avoid the THHE 2, it follows the stereotype of sequels....echhh
  21. macrumors 65816


    Mar 11, 2009
    Ah, The Pretender, just evil.
    Then make it the last horror film you ever see. It really does kinda bring the whole genre to an end.
  22. macrumors 6502

    Jul 14, 2006
  23. macrumors regular

    Aug 11, 2012
    If the lead character of a story hasn't a background and a strong reason that drives his actions, everything will look false and the viewers won't be able to empathize at all. A series of random events is not a story, a story has a structure. The problem with horror is simply that it became a niche genre for teens and so plot and characters s**ks.
  24. macrumors 68020

    Nov 16, 2006
  25. macrumors 68000

    Dec 24, 2001
    Carson City, NV
    Anton Chigurh

    "No Country for Old Men"

    Of course, there is that coin flip...

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